Written by /C Jun
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Design / Zoi.
Challenging fuel vehicles is a slogan that every new energy vehicle company must shout, but how many people really "replace fuel vehicles"?
In the 1.0 stage of the development of new energy vehicles, battery prices account for nearly 30% of the cost of new energy vehicles, and most car companies will choose mini cars with less battery consumption (such as Hongguang MINI EV), or medium and large cars that are less sensitive to price (such as Weilai ES8).
In the 2.0 era of new energy vehicles, how many people have confronted the mainstream A-class models with the largest proportion of fuel vehicles and the highest cost performance requirements, and successfully shared a piece of the pie?
Once upon a time, Wang Chuanfu said that BYD's opponent is not a new energy vehicle, but a traditional fuel vehicle, and the company's goal is to replace the fuel vehicle with new energy vehicles.
This year, an official announcement made BYD the world's first traditional car company to "cut off oil", personally proving that the flag is still to be erected, in case it is realized.
In 2020, BYD sold 237,000 fuel vehicles, accounting for 55.6% of total sales. In February 2022, BYD sold 90,268 vehicles, and new energy vehicles have accounted for 98%. In 14 months, BYD's fuel vehicle sales went from an average of 20,000 units per month to a complete shutdown, new energy model sales increased from an average of 20,000 units per month to 100,000 units per month, and EV pure electric models sold 53,664 units, an increase of 229.2% year-on-year.
Look at the hot dynasty series of the whole network, Song DM-i, Qin DM-i, yuan PLUS, which is not a grade A-joint venture market in the range of 130,000-180,000 yuan.
On February 22, BYD official micro released that just two days after the listing, the order for the yuan PLUS has exceeded 20,000 units, and the latest March sales reached 10,017 units, directly soaring to the top four in the A-class small SUV market.
Let's take a look at the latest data released by the Association of Multipliers:
(Cherry watchmaking)
Have you found that although the right to speak in the market is still in the hands of Japanese joint venture models represented by Qashqai, Binzhi and XR-V, pure electric models such as Yuan PLUS and AION Y have strongly advanced into the hinterland and seized some of the market share that should have belonged to the former - to know that the monthly sales of Binzhi at the peak of nearly 20,000 vehicles.
As for the Volkswagen ID, Toyota Fenglanda and even Audi Q2L in the joint venture camp, it is even less powerful at the sales level.
The signal here is already very obvious, and the fuel economy of the small SUV is about to be dried up by the pure electric SUV with a high cost performance of the yuan PLUS.
From the perspective of the entire industry trend, with the gradual reduction of battery costs and the improvement of charging technology and facilities, the automotive market will eventually transition to smart pure electric models.
In the car purchase stage almost achieved the same price of oil and electricity, while surpassing the same level of fuel vehicles in the market in terms of performance, comfort, luxury, etc., in the face of the most fiercely competitive A-class car market, BYD did not choose to avoid, but directly launched an impact on the territory of the joint venture brand.
Therefore, in the process of going to Huizhou this week to participate in the in-depth test drive of BYD YuanPLUS, Chelizi has always looked at this menacing new car with the expectation of joint ventures and even luxury brands, and as the first SUV of BYD's e3.0 platform, Yuan PLUS has indeed achieved the intelligence and quality of the joint venture brand, as well as has a very mature set of pure electric SUV driving imprints.
Positive energy of the "sense of vitality" exterior interior
First of all, this time I feel the most deeply, and it is also the "sense of vitality" that young people like to hear.
BYD's latest Dragon Face 3.0 family design language, the chrome grille uses the seal font "Yuan", and is well integrated with the LED headlight groups on both sides, with a sporty front bumper design, making the whole car look very BYD dynasty family style. With the blessing of a strong design team, the overall appearance of the metaPLUS also reflects the level that BYD should have.
The interior fully reflects the novelty created for young users, according to the BYD staff logo, this is a gym specially designed for positive energy young people "instant sense of vision", everywhere full of young people's "sense of vitality".
Entering the car, you can intuitively feel that the designer has adopted a large number of fitness-related elements, such as the "cloud texture" skin decoration laid on the center console, which is very similar to the texture of human muscle tissue; the design similar to the barbell at the door armrest, and the design similar to the gym elastic rope in the lower storage compartment, the interior design is inspired by the gym, I believe that it is difficult to find a second car on the market to have such a bold design.
And this elastic rope can also be dialed, and there is a corresponding sound out, not only a decorative piece, but also can play a role in fixed storage, in the 4 door sides, flexible material is also more convenient to place some relatively large objects, the malleability of the space has been better used.
The car adopts a unique three-frame multi-functional steering wheel, which looks not only full of avant-garde feeling, but also very comfortable to operate, with electronic gears, so that the driver and occupants have more comfortable handling.
Music is also an indispensable and important element of young people's lives, and the design highlights of the meta PLUS at the door panel are also very interesting - the design of the door handle is integrated into the sound speaker, the door handle and the sound speaker are natural, and the atmosphere light design is added, especially when the atmosphere light is turned on at night, which will add a lot of points to the interior refinement.
Of course, this design is uniform in the overall interior style, not obtrusive and contradictory.
On the other hand, although the new car also has the spaciousness of the gym, the distance between the rear knees and the front seats can reach two and a half fists, so the rear space feels really spacious. This is a new upgrade space based on the metaPLUS: 4455/1875/1615mm in length, width and height, wheelbase of 2720mm, strictly speaking, it is already a compact SUV, and the internal riding experience is not worse than that of the fuel compact SUV.
Intelligent technology configuration of conscience and cross-level
Then the young consumer group is very concerned about the intelligent technology configuration, said bydio really did the industry conscience is not at all, the configuration of the vehicle is very high - intelligent, scientific and technological equipment, such as DiLink 4.0 (4G) intelligent network system, DiPilot intelligent driver assistance system, Dirac audio, multi-color rhythm interactive atmosphere lights, etc., with reference to its price of 13.18-15.98 million yuan, simply do not be too conscientious.
The top model also has 12 ultrasonic radars, 3 millimeter wave radars, 4 panoramic image cameras, and 1 intelligent driving camera.
The model test drive by Chelizi is equipped with a 12.8-inch central control screen (the top model is equipped with a 15.6-inch central control screen), which is matched by a DiLink 4.0 (4G) intelligent network connection system that supports adaptive rotation.
In terms of intelligent driving, ACC-S&G start-stop adaptive cruise, LDWS lane departure, AEB automatic emergency braking, FCW forward collision warning, BSD blind spot monitoring, these core functions of traditional L2 level assisted driving are all meta PLUS, and even more advanced ICC intelligent pilot functions.
In addition, for the previous batch of BYD models at this level all have no automatic parking function of the weak point, this dimensional PLUS is also to make up for the last short board, flagship can be optional, flagship PLUS directly standard, but also the current automatic parking industry mass production of one of the best performance of the "visual fusion program", based on the integration of 360-degree camera and ultrasonic radar, can easily identify horizontal, vertical, oblique three common parking spaces, there are lines without markings can be, and even self-learning evolution, Some frequently used parking spaces will continue to evolve the parking experience and support OTA upgrades.
In particular, VTOL mobile power station technology, directly using the vehicle's electricity, provides 220V, 3.3KW power output, realizes field cooking, night lighting, open-air movies, refrigeration and heating outside the car, and can also charge electrical equipment such as laptops and cameras.
In the current outdoor camping activity fire environment, this is simply an outdoor artifact for campers, which can open up a rich and diverse outdoor camping life for young people. And it's also a way to maximize the vehicle's capabilities, making BYD Meta PLUS more than just a means of transportation for people.
Pure electric driving control "imprint" without any sense of distance
Meta PLUS was born on the BYD e platform 3.0, which determined that this car was born to win at the starting line, and the core level of battery, motor and electronic control ensured the optimal product strength. After all, 204 horsepower, peak torque or ultra-330N·m, 510km NEDC conditions are really not vegetarian.
To the real road, BYD's strength as the leader of new energy vehicles is reflected, and even let me "taste" an exclusive driving imprint on the yuan PLUS.
The electric drive system of the yuan PLUS is adjusted very naturally, as a person who often drives fuel vehicles, the new yuan PLUS has no sense of distance at all, the kinetic energy recovery intervention is very gentle, the acceleration brake will not have the phenomenon of "nodding", the smoothness of the acceleration of the pure electric model is realized, and there is no "motion sickness" in the general pure electric car, and other media in the same industry have praised the technology of the car, but in fact, most of the credit is that the kinetic energy of the yuan PLUS is very well tuned, worthy of the traditional car company.
In terms of power, the yuan PLUS series is equipped with a permanent magnet / synchronous front-mounted single motor, the maximum power is 150kW, the peak torque is 310N·m, and the zero hundred acceleration time is 7.3 seconds. Different from other brands' gameplay, bydir Yuan PLUS is the same power motor for all series, and the power experience brought by the entry model and the top model is basically the same, which is quite conscientious.
However, there are two endurance versions, CLTC comprehensive operating range (km) of 430km and 510km respectively, it should be noted that the CLTC standard will have a longer battery life compared to the WLTC and NEDC standard tests. It is worth mentioning that in addition to its good safety, the lithium iron phosphate blade battery can be recharged and discharged more than 3,000 times, and the driving range is more than 1.2 million kilometers.
Write at the end
Combined with the above configuration and detailed design, meta PLUS is almost the only one in the same level. To put it bluntly, compared with some fuel compact SUVs, the meta PLUS may not necessarily lose.
From blade batteries to BYD e-platform 3.0 to heat pump air conditioners, BYD has been at the forefront of international new energy brands with technological innovation and bold design. As a new product of BYD e platform 3.0, the biggest advantage of the yuan PLUS is the novel appearance and excellent driving texture, if it is accustomed to the driving texture of the fuel vehicle and cannot adapt to the new energy model, the yuan PLUS will be a good choice, and its driving texture is infinitely close to the fuel vehicle.
In terms of configuration, meta PLUS is also a level that is difficult to achieve by the same level of joint venture brands, perhaps this is the secret weapon that meta PLUS can kill tens of thousands of orders as soon as it is sold.
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