If you want to say which brand has the strongest business atmosphere among independent brands, it must be a red flag. As a high-end luxury car brand under China FAW, the recognition of Hongqi's high-end models is not bad, but if it reaches the million-level luxury car, most consumers will still choose the joint venture luxury model. Not because the independent brand is not good, but because the luxury model of the independent brand at this price point is equivalent to nothing. But now no, does not mean that there will be no, recently, Hongqi officially released its new model Hongqi LS7 official map.
Hongqi LS7 is positioned as a large SUV and is the flagship SUV of the Hongqi brand. From the naming convention of Hongqi LS7, it can be seen that the positioning is much higher-end than the conventional HS series models, and it is expected that the starting price of Hongqi LS7 may exceed one million.
Faw-hongqi brand models have always been very well screened, relying on the iconic family design, and this design language has also continued on the Faw-hongqi LS7. The large vertical chrome grille and the hongqi logo extended to the bonnet give people a sense of business solemnity, if this design will not appear to be grand enough on other Fawong models, then in the Hongqi LS7 such a large SUV will not have this problem at all.
Hongqi brand classic sunflower LOGO also appeared on the Hongqi LS7, respectively embedded in the hub center and steering wheel, the same as the L series model and the high value of the Hongqi L5 also uses the logo, as the hongqi continued for 54 years of classic car logo, which contains a natural meaning is not shallow.
If you talk about luxury according to size, then the Hongqi LS7 is definitely a top-to-one luxury model, and the three-dimensional dimensions of the Hongqi LS7 are 5695/2095/1985mm, and the wheelbase is 3309mm. This size is a circle larger than competitors such as Mercedes-Benz GLS and BMW X7, and even in the face of Rolls-Royce Cullinan, which sells for more than six million, it is not inferior, and the overall size is also larger than Cullinan. Similarly, it is also more spacious in terms of spatial performance.
From the interior drawing, Hongqi LS7 is a 2 + 2 seat layout, according to the Hongqi LS7 nearly 5 meters 7 length, the 4-seat seat seat layout is completely the first-class treatment, not to mention the legs of the erlang, lying flat are completely out of the question, the comfort is full. Even if a 2+2+3 7-seat layout is introduced in the future, the space in the third row will be very superior.
The interior of the Hongqi LS7 is also expected luxury. The brown tone of solid wood + leather reveals a full of classical luxury, the center console comes with a clock, metal plated decorative parts, electric welcome pedals, rear entertainment system and inlaid logo on the door panels all symbolize the good tone and texture of the Red Flag LS7. The configuration of independent brand models has always been very high, not to mention this level of independent models, I believe that the luxury configuration of the Hongqi LS7 will only be more than the same level of models such as Mercedes-Benz GLS.
It is worth mentioning that the Hongqi LS7 is different from the Mercedes-Benz GLS and BMW X7, using a non-load-bearing body with girders and a minimum ground clearance of 246mm. The use of household cars is generally a load-bearing body, non-carrier body is more used in trucks or off-road vehicles, although the comfort of non-bearing body is not as good as the carrier-type body, but this problem should not appear on this level of Hongqi LS7, and non-bearing body also has the advantages of high safety, high chassis strength, and better anti-bump performance.
In terms of powertrain, the Faw-hongqi LS7 will be equipped with a FAW-Hongqi 4.0T V8 engine code-named V8TD, which can output 659 horsepower, with a peak torque of 850N·m and a speed of 200km/h. Who would have thought that in this serious business model, such a big V8 was hidden.
The declaration information said that the maintenance quality of The Hongqi LS7 is as high as 3.1 tons, which also shows that the fuel consumption of the Hongqi LS7 will not be too low, but it can afford to buy this level of models, and the fuel consumption is not something that the owners of the Hongqi LS7 need to consider. In addition, LS7 seems to be reported using The emission standards of China IV, if this is the case, it may be a problem to be licensed in first-tier cities.
BMW X7
Price: 1,000,000-1,698,000
Mercedes-Benz GLS
Price: 1.0426 million-1.329 million
At present, the price of The Hongqi LS7 has not been officially revealed, but it is likely to be slightly lower or the same as the price of mercedes-benz GLS and BMW X7 models with the same positioning. In any case, the comprehensive product strength of Hongqi LS7 is better than that of competitors at the same level, after all, the cost performance has always been the advantage of independent brands, which can be reflected in the body size and displacement of Hongqi LS7.
Among many domestic models, there are almost no million-level luxury full-size SUVs, and the launch of Hongqi LS7 has finally filled this gap and will raise the brand positioning of many Hongqi. With the product strength of Hongqi LS7, it can fully afford the price of one million yuan. For the hongqi LS7, which is not a volume of models, it is more to improve the brand image, and the quality of the vehicle is bound to be superior, after all, it is a flagship façade model. If you have a million in hand, then buying Red Flag LS7 is the right one.