Just a few days ago, BYD released an official news, which caused a lot of waves in the industry. BYD announced that it will stop the production of fuel vehicles from March 2022. Of course, existing fuel vehicle customers will receive continuous and perfect service and after-sales protection, and the supply of spare parts for related fuel vehicles will not be affected.
Judging from BYD's official tone, behind this paper document, it means that in the future, BYD will focus on pure electric and plug-in hybrid vehicle business. In fact, from the above information, BYD announced the suspension of production of fuel vehicles, which is real. Because it is different from the discontinuation of other homes, such as the engine +48V light mix, it is also called non-traditional fuel vehicles. The fuel vehicle referred to by BYD is a fuel vehicle that cannot be on the new energy green card.
At present, the traditional car companies in China dare to release this bold statement, and BYD is the "first person". So, is BYD's decision reasonable or unexpected?
Sales interpretation: THE PROPORTION OF BYD'S NEW ENERGY MODELS
Personally, I think this is a reasonable thing! Below, I will explain in several aspects. The first is the data, and sales volume is the most objective basis. We learned from relevant channels that in 2019, BYD's annual sales were 450,000 vehicles, of which new energy models accounted for 210,000 vehicles, accounting for 46%; in 2020, BYD's annual sales were 410,000 vehicles, and new energy models accounted for 170,000 vehicles, accounting for 41%; in 2021, BYD's annual sales were 730,000 vehicles, and new energy models accounted for 590,000 vehicles, accounting for 80%.
Through the sales data, it can be intuitively seen that in 2021, BYD has ushered in explosive growth in the field of new energy, which is not accidental, but step by step, from technology to product series, to launch a "general attack" to the new energy vehicle market.
Lay out pure electric and plug-and-mix technologies in advance
First of all, it is the technical level, from pure electricity to hybrid (plug-in), especially DM-i (and DM-p) super hybrid technology, so that many people choose BYD. As we all know, pure electric vehicles do not seem to be suitable for all families, and plug-in hybrids are more like the "bridge" of the transition from fuel vehicles to pure electric vehicles, without worrying about endurance, while also getting higher endurance than fuel vehicles, as well as a better driving experience.
In detail, in the "plug-and-mix" piece, BYD provides DM-i and DM-p two choices, the former is mainly economical, the latter is mainly performance, can meet different needs of consumer groups. In addition, when it comes to blade batteries, it has also been recognized from the industry's reputation. Therefore, from pure electricity to plug and mix field, BYD has been deeply cultivated for a long time, and is currently at the forefront of technology.
Product layout, comprehensive rollout of the new energy field
On the other hand, in terms of product layout, BYD is also strategizing. The well-known Dynasty series, with Qin, Han, Yuan, Song and Tang models, from compact cars to medium-sized SUVs, almost covers the mainstream family car segment. And these models, have been laid out pure electric and plug-and-mix versions.
For consumers, when it comes to BYD's models, everyone may even have preconceived notions, first thinking of the new energy version, and then thinking of the traditional fuel version. Because usually I have also contacted a lot of BYD's intended consumers, it seems that in their view, the same more than 100,000 budget, if you want to choose traditional fuel vehicles, you will think of brands such as Toyota and Volkswagen, and if you need a new energy vehicle, you will take into account BYD. In other words, it is difficult for the crowd to buy fuel vehicles to think of BYD first. Therefore, from the perspective of its own products and technologies, BYD already has the "potential" of new energy vehicle companies.
Again, after the Dynasty series, BYD also released a new independent ocean series, which is an independent network specially built for new energy vehicles, including the marine life series and the warship series, the former is mainly pure electricity, which is a pure electric product equipped with e platform 3.0 technology, and the latter is mainly plug-in hybrid, which is equipped with DM-i super hybrid products.
At present, the first model of the marine life series, the Dolphin, has been launched, and the first model of the warship series, the Destroyer 05, has also been launched. In the future, these two series will launch more new cars. It is worth mentioning that from the design language to the sales network, the Ocean series will be different from the Dynasty series. Take the sales channel, in addition to selling in traditional 4S stores, the models of the Ocean series will also appear in supermarkets and city showrooms.
Looking carefully, from the current layout of BYD's entire car series, it can be clearly seen that the decision to stop the production of fuel vehicles is completely expected. For example, the Dynasty series, each model has long been laid out in the two-line combat mode of fuel and new energy, and with experience and technology, let more people choose the new energy version.
The subsequent launch of the ocean series, taking the pure new energy route, in the product and brand, giving people a new feeling, which is an important step for BYD to deepen the field of new energy. Therefore, all kinds of indications show that BYD's decision to stop production of fuel vehicles is not reasonable?
Ah Chuan commented on the car
Finally, from another point of view, new energy vehicles are the wind direction of the future, and for all car companies, they are all to face. Choosing to actively embrace the future, rather than being "chased away" by the future, is the foundation of the future new energy market. For example, usually we will hear consumers ask such a question, choose pure electric vehicles, why will priority be given to new car-making forces, rather than traditional car companies? I think this is the so-called specialization of the art industry, focusing on doing one thing, compared to doing several things at the same time, there is still a difference.