If the price of these cars is reduced, there will be no profit! The $100,000 discount is just the beginning

For second-tier luxury brands, if you want to make a breakthrough in sales, the most effective way is to exchange price for volume, discount 30,000 is not good, 50,000 is discounted, 50,000 is not good, 100,000 is really not good. After all, the profit and sales of a car are limited, and repeated price reductions may not only lead to losses, but even affect the brand image, bringing irreparable consequences.

Today, in 2022, China's luxury car market is also more and more volume, the luxury car with a discount of more than 100,000 can not be counted on one hand, but although they are more than 100,000 yuan, the market response has always been very general, and there is no more sales because of a sharp price reduction, which cannot help but be lamented.

Today's professor gives you an inventory of the luxury cars with a discount of more than 100,000 yuan to see if they are worth the money after the discount, and whether it is worth the bottom? The first is the Cadillac CT6, which was positioned as a large luxury executive sedan in the early days of its birth, and is comparable to the existence of the Audi A8 and BMW 7 Series.

It used to be equipped with a 3.0T V6 engine, equipped with an all-aluminum body, full-time four-wheel drive, electromagnetic induction suspension, integral active steering system, Brembo brakes, HUD head-up display, 34-speaker BOSE sound, 12-way seat adjustment, seat heating/ventilation/massage, and double-layer soundproof glass throughout the car. At the same price point, it is basically at the level of the ceiling, because of the brand power, it has not been able to leverage the market firmly controlled by the BBA.

The pressure on sales forced it to try to drop to less than 300,000 yuan in order to seek better market performance. The current Cadillac CT6 is priced at 399,700-489,700 yuan, the terminal market discount is more than 100,000 yuan, and the entry-level model is only more than 330,000 yuan.

Although it is an entry-level model, the configuration is not shabby at all, with 2.0T+10AT as standard, front double wishbone rear multi-link independent suspension, passive pedestrian protection, cruise control, segmented sunroof, all-car keyless entry, leather seats, active noise cancellation, front seat heating, main driver seat memory, co-pilot rear adjustment button, 8-speaker BOSE audio, multi-layer soundproof glass for the whole car, rear air conditioning outlet and Brembo brake.

Compared to the BMW 3 Series, Audi A4L and Mercedes-Benz C-Class at the same price, it is simply not too conscientious. In addition, it is worth mentioning that in the major markets around the world, the price of Cadillac is also the most generous, how much money is sold in the US market, how much money is sold in the domestic market, what configuration is in the United States, what is the configuration in the country, there is no reduction. However, the Chinese people pay great attention to brand image and face engineering, and everyone still prefers to choose BBA. If you only want to pursue the price-performance ratio, the Cadillac CT6 is really worth it.

If Cadillac lacks brand competitiveness, then Jaguar, as a British luxury brand, can theoretically sell well in China, but the reality is worse than Cadillac. Since Jaguar was acquired by India's Tata Group, it has been declining, the brand premium ability has declined sharply, the quality of products has been uneven, and finally the reputation in China has also shown a cliff-like decline, and it has been in a slump ever since.

At present, Jaguar's XFL is generally discounted by 120,000 yuan in major regions of the country, and the discount is surprising, but despite this, the cumulative sales of Jaguar XFL last year were only 7,037 vehicles, which was not as high as the sales volume of Audi A6L for half a month, which was really regrettable.

As a luxury medium and large executive sedan, Jaguar XFL's product strength is no less than that of the Cadillac CT6, the entry-level model is equipped with 2.0T+8AT, front double wishbone rear multi-link independent suspension, passive pedestrian protection, intelligent driver assistance system, 360-degree panoramic image, segmented sunroof, full car keyless entry, 12.3-inch full LCD dashboard, mobile phone wireless charging, 10-color mood lights, rear air conditioning outlet and other configurations.

According to the preferential 120,000 yuan to calculate, the entry-level model full landing price is less than 320,000 yuan, the cost performance can be described as very high, but according to the professor's understanding, many users will choose the second low with the above models, in addition to the configuration improvement and better power, the main lifting time is faster. If you can accept the shortcomings of high fuel consumption and high electronic failure rate, jaguar XFL is still a very popular luxury car.

If you want to pursue cost performance, and concerned about the brand image, you can also choose Audi A6L, although the Audi A6L is not as outrageous as the first two offers, but some models of the discount is also nearly 100,000 yuan, they are two top 55 TFSI quattro flagship elegant / exclusive type.

However, although the discount is nearly 100,000 yuan, due to the guidance price of 656,000 yuan, the full payment will be more than 620,000 yuan, and ordinary consumers really can't afford it. Consumers with this budget in general either choose the BMW 5 Series or Mercedes-Benz E-Class, or add more money to the Audi A8, and it is precisely because of this that there will be such a high discount.

As for other Audi A6L models, the discount is generally between 60,000-80,000 yuan, from the perspective of cost performance, compared to the discount of only 4-5 million yuan BMW 5 Series and Mercedes-Benz E-Class or a lot of incense. However, from the perspective of market feedback, the Chinese people still prefer bmw 5 series and Mercedes-Benz E-class a little more, the main reason is that the brand has a higher sense of grade.

Looking at the luxury SUV market, when it comes to price reductions, Land Rover's models will inevitably be on the list, like the Land Rover Range Rover Evoque and discovery sports version are more than 100,000 yuan discount, the temptation can be described as great. But despite this, they are as if they have been forgotten by the market, the sense of existence is very low, the cumulative sales of the two in the past year is only about 35,000 vehicles, although it is passable, but it is obviously not proportional to their brand influence, product strength and super high offers.

Part of the reason why sales have never been able to break through is that the size is not large enough, in the Chinese people's world view of great beauty, the Range Rover Evoque and the discovery of the sports version of the car length is not more than 4 meters 6, the appearance of the visual effect is slightly inferior. Although the wheelbase has reached 2841mm and 2741mm respectively, compared with the domestically extended Audi Q5L and Mercedes-Benz GLC, their wheelbase is more than 2 meters 9, which is obviously more practical.

In addition, it is the same situation as Jaguar, since being acquired by india's Tata Group, Land Rover's brand image in the hearts of the Chinese people has plummeted, and it used to be bitter in order to open Land Rover, and now when Land Rover is mentioned, it is all upstarts. Of course, if you don't care about these, just want to buy a brand that is very demanding, and pursue cost performance, range rover evoque and discovery sports version are really worth considering.

The last one is Volvo XC90, the above 4 car discounts in front of Volvo are not worth mentioning at all, it is understood that the current Volvo XC90 discount is at least 130,000 yuan, and some models in individual areas the highest discount reaches 150,000 yuan, simply do not talk about Wude. Of course, this is not surprising, Volvo XC90 overall product strength compared to BMW X5, Audi Q7 and Mercedes-Benz GLE is like a star than Haoyue, only from the price to open the situation.

In addition, the successive domestic production of Lincoln Aviator and BMW X5 has put a lot of pressure on the Volvo XC90, the former starting price of 509,800 yuan and the starting price of 3.0T+10AT, which refreshes the standard of medium and large SUVs; while the latter's starting price of 605,000 yuan, as well as the wheelbase performance of 3105mm, are enough to make the Volvo XC90 with a starting price of 638,900 yuan ashamed.

It is precisely for this reason that the volvo XC90 offer has not been less, and you can buy a medium and large luxury SUV in your early 500,000 years, which is also very affordable. In addition to the price advantage, volvo XC90 is renowned worldwide in terms of safety, and the whole series is equipped with 8 airbags, L2 level driver assistance system, 1800MPa high-strength boron steel body structure and various environmentally friendly materials in the car, which can well ensure the safety of the people in the car. If you are more concerned about safety, the Volvo XC90 is highly recommended.

In general, the reason why these models are so preferential, on the one hand, there is a suspense of overpricing, which can ensure profits while making profits; on the other hand, because the market competition is too fierce, these cars can only open the market by significantly reducing prices, avoiding too much inventory rot in the hand. Of course, no matter what, this is definitely very friendly for consumers, and they can enjoy a higher quality experience at a lower price.