You haven't changed your phones in a long time
A year? Two years? Even longer or so long that I can't remember clearly
I don't know if you have found that the frequency of friends around you changing mobile phones is getting lower and lower. The desire to buy a new mobile phone is gradually reduced, most of the mobile phones used are bought a few years ago, unless the mobile phone performance is really stuck to the belt can not move, various reasons lead to bad barely forced to change a new mobile phone, but also shows that in the latest February 2022 data, the first two months of the year, the mobile phone market development is not smooth. Next, you look at the data on the overall shipments of mobile phones and the number of new machines listed in the domestic market in the past six years, I believe that you can see more clearly.
Why are fewer and fewer people buying phones now? Is the smartphone really not moving? Why are young people reluctant to change their mobile phones?
1 There is no difference in the appearance and performance of the mobile phone
In recent years, most mobile phones are nothing more than bang screens, curved screens, and full screens. There is almost no difference in the appearance of the mobile phone, and the difference is only a brand. In short, there is no innovation.
The performance on the mobile phone is almost the same, there is no breakthrough in technology, the performance of the mobile phone bought in the first two years is similar to the performance of the new model now, even for a certain fruit mobile phone of tens of thousands of yuan, the battery life problem has always been a pain in the minds of consumers.
From 2016 to 2020, the new model fell directly from the initial 1446 to 462 in 2020, basically there is a fraction left, which may also involve the collapse of some small manufacturers to reduce the product, or it may be the reason for 4G to 5G, like Xiaomi, OPPO, vivo. Huawei Honor's voice in the market has gradually increased, and the competition between them has become more and more intense.
2 Update fast
Just bought a brand of new mobile phone, after the new month this brand released a new mobile phone, the life of the use of mobile phones can not keep up with the speed of updates, over time there will be visual fatigue, commonly known as: the heart is tired, I have given up. And although there are many mobile phone styles, the experience of basically all mobile phones is the same, nothing more than fingerprint unlocking, face unlocking, password entry... The functionality is all the same.
3 Smartphone quality improvement
Now most people use more than a thousand models, for them, bumped will not feel that there is pain, as long as not card, buy a mobile phone case to decorate, and a new mobile phone was born, and now most of the mobile phones are broken, wait until the mobile phone is unrecognizable, the real card can be card again forced to replace. When changing mobile phones, you will also consider changing a slightly more expensive mobile phone, like three or four thousand mobile phone performance, quality and other aspects are quite good, with two or three years is not a problem at all.
04 Celebrity endorsements Frequent overturning
For many mobile phone companies, in the past few years, they have seized the "star effect", with the star traffic to drive the sales and influence of mobile phones that is also rising, so now almost a major Chinese mobile phone manufacturers will have a spokesperson or something, like OPPO, vivo spokespersons there are dozens of different markets will have different spokespersons. For example, Xiaomi, Huawei, Samsung, Sony, etc., but often the high cost of asking a spokesperson is also passed on to our ordinary consumers, and now the price of mobile phones is generally much higher than before, and the performance of a little better is seven or eight thousand, and even tens of thousands of yuan can be bought, "star fever" is effective at the beginning, and has the same model as "love beans" relative to having all. With the bad reputation of "love beans" frequently "tax evasion and tax evasion", mobile phone products have lifted cooperation with celebrities, and fans have also taken off their powder.
05 Migrating data is too troublesome
For many girls, photos account for the most memory of the phone, replacing the new mobile phone migration data is too troublesome, there are various app login records, passwords to enter all, sometimes forget what the password is, this is not a proper "lazy cancer patient"?
Not only girls, but also for boys, at the beginning will also pay attention to the release of various new mobile phones, the latest features of mobile phones, now there is no interest in watching, working hours are getting busier and busier, plus do not play any large mobile games, for them, the mobile phone with the movement of everything OK. Since you have already met your daily needs, why spend this unnecessary money? Isn't it delicious to keep eating and drinking?
06 No money on hand, shy in the pocket
In fact, having said so much, the biggest and most important reason is that there is no money, especially in the past three years of the epidemic, for Xiaobian, before he has time to experience the university life, he is already facing graduation, and going to a university is the same as not going to school, almost all spent in school. Mobile phones are the same, a little money in the hand to think of changing the mobile phone, resulting in two or three mobile phones in the hand are still good, basically in addition to idle is idle.
For the workers, how many ups and downs they have experienced in the past three years are only known to them, for people who do not have families, they just postpone the payment of wages, salary cuts have been the best results, and even a large number of people have been directly laid off, and the burden on the family is heavy and heavy.
Those who have a family, every month to send money back on time and in quantity, as a monthly living expenses, not to mention those who open a shop to do business, due to the epidemic, the first two months of Bobai major entertainment venues have also been closed and can not open, for them, directly cut off the source of income.
Buying a phone was never their first choice now, because it was no longer a necessity. Now the only idea at the moment: make money! Make money! Trying to make money!!!
Don't know which of the above points poke you?
That said, how often do you change your phones now?
What causes you to swap out your phone