On April 30, it was reported that the "Overseas Social Media Communication Index of Chinese Enterprises (March 2024)" jointly released by the think tank and the World Research Index recently showed that the activity of Chinese enterprises on overseas social media platforms increased significantly in March 2024.
The index monitors the performance of about 280 Chinese companies on four overseas social media platforms: Facebook, Twitter (now X), Instagram and LinkedIn.
From the perspective of comprehensive communication, Huawei, Xiaomi, DJI, POP MART, Moutai, OPPO, BYD, MG Motor, Lenovo, Insta360 and other companies ranked in the top ten, showing strong overseas social media communication strength.
Among them, Huawei's performance is particularly eye-catching, and its fan engagement on all platforms has maintained a high level, especially on Twitter (now renamed X) and Instagram.
Huawei's success on overseas social media is no accident. The communication strategy of high-tech enterprises on overseas social media is particularly important, and topics such as new energy, environmental protection, and energy conservation can often better attract the attention of overseas audiences. Huawei has combined the above topics with its new product launches, and has achieved good communication results.
In addition to Huawei, other companies are also using different ways to enhance their brand influence on overseas social media. For example, Xiaomi has successfully attracted the attention and participation of a large number of overseas audiences by launching new products, holding related events, and actively participating in topic discussions.
Moutai has gradually narrowed the gap with internationally renowned liquor brands through its high engagement rate on Facebook, and has enhanced its influence in overseas markets.