Xinhua Finance and Economics Live Class News, Xinhua Finance and Economics Live Class found that as the new energy vehicle war into the white-hot, the competition between car companies is becoming more and more fierce, according to the march report card released by the new car-making forces recently, the sales ranking is reshuffled again. Among them, Xiaopeng Automobile, Nezha Automobile, Ideal Automobile and Zero-run Car delivered more than 10,000 vehicles, while Weilai Automobile was surpassed by Zero-run Automobile due to the delivery of more than 10,000 vehicles, ranking fifth. Let's take a look at the specific performance of each family!
Xiaopeng Motors
Sales in March were 15,414 units
In March, Xiaopeng Automobile once again won the first place in monthly sales, delivering a total of 15,414 units, an increase of 202.1% month-on-month. Since the first 10,000 vehicle mark in September 2021, Xiaopeng Automobile has delivered more than 10,000 vehicles for six consecutive months. The reason for the continuous increase in sales in recent times has a lot to do with its rich product matrix.
At present, there are very few brands with three different model positioning in the new forces, and in addition to the Xiaopeng P7 and Xiaopeng G3, There is also the Xiaopeng P5, which is known as the world's first mass-produced lidar, covering cars and SUVs, and the price range covers 150,000-400,000 yuan. It is worth mentioning that Xiaopeng Automobile's fourth model, G9, is expected to be listed in the third quarter of this year, and with the arrival of this car, Xiaopeng Automobile's competitiveness in the market will be comprehensively improved.
Nezha car
Sales in March were 12,026 units
Nezha Automobile is positioned in the 100,000-yuan electric vehicle market, avoiding direct competition with the new car-making force "Wei Xiaoli", finding its own development space and standing firm. In March, Nezha Automobile delivered 12,026 vehicles, an increase of 270% year-on-year, ranking first in the new car-making forces.
Nezha Automobile can achieve stable growth, naturally inseparable from excellent products. At present, Nezha Automobile has three models on sale, namely Nezha N01, Nezha V, Nezha U, of which Nezha N01 and Nezha V are positioned as small SUVs, while Nezha U is positioned as a compact SUV. It is worth mentioning that in March this year, Nezha S, the first product of Nezha Automobile's "Shanhai Platform", entered the trial production verification stage and will be listed within the year. In the future, with the listing of Nezha S, the two-line layout of "SUV + sedan" will be realized, and the development of the enterprise will also enter a new stage.
Ideal car
Sales in March were 11,034 units
In March, ideal cars delivered 11,034 units, an increase of 125.2% year-on-year. You know, unlike other brands that have more than 10,000 sales of multiple models, Ideal Car has achieved sales of over 10,000 yuan only by relying on the ideal ONE model, and it is more than 300,000 yuan, which can be said to be quite outstanding.
It is understood that Ideal Auto will release the second model Ideal L9 on April 16, based on the second generation of range extender platform to build, positioning large SUVs, will use a 1.5T four-cylinder engine and electric motor composed of range extender power system, is expected to be priced at 450,000-500,000 yuan. This also means that since then, the ideal car will no longer rely on the ideal ONE model alone to fight the world, but the price of the ideal L9, whether it can become the next explosive model, mainly depends on the consumption capacity of the market.
Zero running cars
Sales in March were 10,059 units
In previous years, zero-run cars lagged behind in terms of popularity and sales, but today, these gaps are narrowing at a rate visible to the naked eye. In March, zero-run cars increased by 193% month-on-month, delivering a total of 10,059 vehicles, breaking through the 10,000-unit mark for the first time and entering the first camp of new car-making forces.
Zero running can achieve high sales, mainly because the T03 and C11 models currently on sale are more cost-effective, such as the T03 positioning A00-class car, the lower price and cute shape, making it the preferred means of transportation for many users. It is understood that zero-run cars will release four new models in 2022, including C01 pure electric sedan, C11 four-wheel drive performance version, C11 extended range version, T03 remodeling & export version and other models, the future can be expected.
NIO
Sales in March were 9,985 units
Nio's performance in March was both unexpected and reasonable. From the second half of 2021, the delivery situation of WEILAI Automobile has been very unstable, and the positions of monthly champion and annual champion have been replaced by Xiaopeng Motors. However, in March 2022, Weilai Automobile fell behind again, delivering only 9985 vehicles, which was not only surpassed by Xiaopeng and Ideal, but also surpassed by Nezha and Zero Run.
The main reason for the decline in sales of Weilai Automobile is that its product lineup is somewhat aging, such as ES8, ES6, EC6 and other models have not been upgraded for many years, coupled with higher prices, the average price is as high as 368,000 yuan, far higher than the average price of ideal and Xiaopeng, and the competitiveness continues to decline. Although a number of models were released in 2022, the ET7 did not officially start delivery until March 28, and the delivery of ET5 will not wait until the third quarter. Whether their arrival can get Weilai Automobile out of the predicament will take time to test.
Since the beginning of this year, the pattern of new car-making forces is quietly changing, once "Wei Xiaoli" was called the representative of new car-making forces, but combined with the recent production and sales data of related new energy brands, this title has been rewritten. It is believed that with the intensive listing of more new forces to build cars and electric vehicles produced by traditional car companies, the speed of survival of the fittest between car companies will also be faster, and whose sales performance will be better in the future is worth looking forward to!
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