With the rise of SUV popularity, consumers' purchasing attitude began to advance from "buying an SUV" to "buying a high-quality SUV", especially in the 15-20w range price range, the SUV market competition is more intense. Because consumers are becoming more and more picky about space, configuration, experience and other aspects, only those high-quality, differentiated SUVs can please consumers.
Jiangling Ford Technology has early insight into market changes and launched a number of models that meet the core needs of consumers. Today, Jiangling Ford Technology has formed a comprehensive coverage of compact, medium-sized and then medium-sized and large SUVs from medium and large household comfort SUVs to hardcore off-road king Ford Roadbreaker.
Jiangling Ford Lingrui was listed
So in 2022, how does Jiangling Ford Technology consolidate its position?
On March 28, Jiangling Ford Technology launched the latest model of the "Ford China 2.0" strategy landing - Lingrui, and arranged four configurations at the same time, so that consumers with different needs can experience the fun of driving.
In fact, in addition to the rich product matrix, Houdao is also one of the secrets of the success of Jiangling Ford Technology. After all, starting from 139,800 yuan, you can buy a medium-sized SUV with a wheelbase of 2726mm, and there are more than 20 intelligent driving assistance technologies, which is undoubtedly a great temptation for consumers. In contrast, Uncovi, which has great "prestige" in the SUV market, has a starting price of up to 200,000 yuan and less than 5 intelligent driving assistance functions, which is not cost-effective for consumers.
Jiangling Ford Technology can meet the needs of Chinese consumers so accurately, on the one hand, it is inseparable from the brand spirit of "pioneering innovation"; on the other hand, it has the determination to bring users a continuously advanced product experience.
Huge space, always take care of your travels
It is said that the car is a man's second home, but for Lingrui, the car is a kind of care for the family, showing care in every detail. The appearance of the atmosphere is one of the criteria for most users to choose products, and Lingrui also follows this point. Seeing the model with a body width of 1935mm, I believe that everyone's first reaction is "really domineering".
In order to take care of the travel needs of each family member, Lingrui has done a lot of design in the space, and whether it is comfortable is the focus of the engineers. Lingrui's body size is the widest of the same class of models currently on sale in China, and even has a body width that exceeds Highlander's 1930mm, bringing a wide and suitable space for the rear, so that users have more "wide body" comfort than before.
Other interior spaces also excelled. According to the body type of Chinese consumers, Jiangling Ford Lingrui has adjusted and optimized the seat many times, so that the rear knee space is as much as 117mm, the shoulder space is 1484mm, and the front shoulder space is 1494mm, even if it is a long-distance trip, it will not feel constrained. In addition, through repeated consideration of the internal space, the size of the middle aisle in the rear row reaches 295mm, which occupies a great advantage in the riding comfort of the same level of products.
Looking at the entire SUV market, there are indeed many good products. On the body size, Buick Encore and Jiangling Ford Lingrui compared, the length and wheelbase have advantages, but the price is close to 230,000 yuan, more expensive than the top of the Lingrui about 60,000 yuan; on the wheelbase, Lingrui is 2726mm, Volkswagen Tanyue is 2731mm, although the wheelbase is still less, but the wide body comfort brought by Lingrui is not provided by the two models. On the whole, Jiangling Ford Lingrui is synonymous with cost performance.
A high degree of safety is a promise to family
In the author's view, the second element of creating a warm family travel environment is safety. To this end, Jiangling Ford Lingrui provides users with more than 20 intelligent driving assistance functions, which greatly improves the safety and security of users' travel.
Ford Co-Pilot360TM Intelligent Driving Assistance System
Of course, in addition to ensuring user security on the "software", Lingrui also has more "hardcore" passive security performance. Among them, the application of vehicle height and strong steel materials reaches 65.4%, A/B pillars, door frame structures and other key parts, and the whole series is standard with 1500Mpa high-strength thermoformed boron steel, which can be described as high-grade. In addition, in the process of driving, it is inevitable to encounter collisions, so in order to protect the user's personal safety, Lingrui adopts the thermoformed door knocker design to improve the frontal bias and side collision body structure.
Not only that, Lingrui also optimized the front-end body structure, so that in the event of a "car-to-car" collision, it can not only protect the safety of its own occupants, but also take into account the collision safety of the other vehicle. More importantly, the structural design of the "eight horizontal and six vertical" body skeleton and the new half-frame front subframe meet the five-star needs of C-NCAP.
With the advent of the three-child policy, consumers are paying more and more attention to safety, especially children's safety. Lingrui is equipped with an exclusive set of intelligent car seat interaction system for children, so that parents can know the current situation of their children at any time. But this is not enough, in addition to the "bear child", there are many parents who are reckless, so Lingrui directly arranged the intimate functions such as children's forgetting reminders, monitoring and monitoring, and ISOF monitoring and monitoring.
Technology makes travel more convenient
In the Internet era, WeChat and navigation can bring a lot of convenience, but the mobile phone screen is too small to be used in the car. To this end, Lingrui provides dual 12.3-inch suspension integrated smart interface screens, which can make the rich content more clearly presented. Zhilian screen built-in Tencent TAI 4.0 intelligent car machine system, support AR real scene navigation, encounter congested road sections, take the initiative to plan the best route for users; WeChat one-click start, can send and receive information in time, and synchronize with the mobile phone version; remote mobile phone interconnection, support the use of Ford PIE APP to control the vehicle's air conditioning, door locks, vehicle start, etc., like a walking toy.
With the blessing of Ford Technology, Lingrui is equipped with Ford Co-Pilot360TM intelligent driver assistance system, based on millimeter wave radar + vision fusion solution, full speed segment to achieve L2 intelligent driving, intelligent follow-up and stop, follow-up steering, lane centering and lane correction assistance, and intelligent scene reconstruction HMI display and other intelligent functions.
In fact, the emergence of these functions is not a new thing, but it is rare for such a perfect intelligent driving configuration to appear in the same model.
APA 5.0 incorporates visual fully automatic parking
Specifically, Lingrui's automatic lane change function is that when the speed is greater than 60km/h, the driver presses the left turn signal or the right turn signal lever, and the system will automatically drive the vehicle into the adjacent lane; LRAS reverse assists, automatically according to the vehicle record of the latest advance of the 50m original road return, which is very friendly to novice drivers; the fifth generation of ACC full-speed domain intelligent adaptive cruise control system with queuing function can identify the safety distance of up to 150m Integrating visual fully automatic parking APA5.0, the system can automatically control the steering wheel, brakes, throttle, shifter, etc. for parking, and supports a variety of special parking lot scenes. Seeing this, I have to sigh that Jiangling Ford Technology really put all the "magic weapons" into the lingrui. If Lingrui is not sincere enough, the author is the first to disagree.
Of course, Lingrui can have such excellent driving assistance, but also with the leading hardware and algorithms in the same class. According to official information, the whole vehicle adopts more than 20 high-specification fusion sensor solutions, which generally appear in high-end smart cars.
Rear warning of the RCTA reversing side
Among them, 2 monocular cameras can clearly identify road edges, green belts and pedestrians; 3 millimeter wave radars can detect rear incoming cars, lateral arrivals and parking door warnings; 4 panoramic high-definition cameras, even in the case of low light, can also capture clear image pictures; 12 ultrasonic radars, mainly used for automatic parking assistance, traffic congestion assistance, etc.
Automotive Network Review: A smart mid-size SUV that is worth the money
Jiangling Ford Technology has always understood the needs of Chinese consumers, and Lingrui has targeted users as suitable for the whole people. Under the price of 200,000 levels, more than 20 intelligent driver assistance system configurations have been arranged, and they have also led the same level in terms of safety and comfort.
The excellence of the product has indeed made Jiangling Ford Technology gain many "fans", but its "pioneering and innovative" brand spirit and continuous maintenance of the momentum of the passenger car market have turned "fans" into "die-hard fans". Today, the addition of Lingrui has enriched the product matrix, and we believe that Jiangling Ford Technology will achieve more gratifying results in the future and lead the Chinese automotive market.