Car-making new forces are facing a new round of reshuffle, in the past March, the pattern of new car-making forces is quietly changing, from the previous "Wei Xiaoli" three strong competition to the current "Ai Xiaoli Zero Wei" six strong division pattern, according to official data, in March the sales of new car-making forces, Aeon delivered about 20,000 cars ranked first in sales, Xiaopeng delivered about 15,000 vehicles temporarily ranked second, Nezha Car, Ideal, Zero Run, Weilai delivered about 12,000 vehicles, 11,000 vehicles, 10,000 vehicles, 0.9 million vehicles.
In the list, Eian for the first time on the list, Eian was previously attributed to traditional car companies, and now, Eian has also classified himself into the new car-making forces, according to Feng Xingya, general manager of GAC Group, Aean's mixed reform goal is to change the current new car-making forces into 'Ai Xiaowei', to let The Security Side of Egypt establish a capital-driven market competition mechanism, from a single shareholder to a public company, from a traditional manufacturing enterprise to a technology-based enterprise. The advantage that Aeon has is traditional car-making technology, which is also not available to many new forces.
Electric vehicles in March because of the price increase or attracted a lot of customers to buy in advance, so the performance of many new car-making forces are very eye-catching, Nezha, zero running and other second-tier new forces have become the upper position, squeezed into the head.
Aeon is incubated by traditional car companies, why should he classify himself as a new car-making force? To understand this, we must have a deep understanding of the new forces of car manufacturing, which have only emerged in recent years, relying on the Internet and traditional automobile manufacturing to create new energy vehicle brands.
What is the "new" embodiment of the new car-making forces? First, the new forces of car manufacturing have carried out direct operation or partial direct operation mode, and digital operation covers the entire life cycle of vehicles. Second, the autonomous driving technology of the new car-making forces is very advanced. Third, the replacement of vehicle OTA is very rapid. Fourth, the proportion of R & D personnel in the new car-making forces is very high, and the application of new technologies is very fast. Fifth, the new forces of car manufacturing mostly adopt a new model of free hardware and software upgrade fees.
Seeing this, I think everyone must have a certain understanding of the new forces of car manufacturing, the new forces of car manufacturing are generally new technologies that master computing power and data, the integration ability of the industrial chain is very strong, and the industry is committed to the landing of innovative technology. Compared with traditional car companies, the market is also very optimistic about the new forces of car manufacturing. The valuation of the new car-making forces is much higher than that of traditional car companies, and there are more technology companies.
So, why are most traditional car companies inferior to the new car-making forces in the field of new energy? After all, the volume of traditional car companies is there, and to do new energy vehicles, traditional car companies should be more favorable, but the actual situation is not the case. Most of the traditional car companies' new energy is generally done, and the new energy in the traditional car companies is only BYD, SAIC-GM-Wuling and so on.
But for traditional car companies, fuel vehicles are still the main model now, new energy models although there is investment, but only spent a part of the energy to do electric vehicles, and for the new forces of car manufacturing, electric vehicles and other new energy models are all of them, the degree of attention to the degree of different naturally determines the two of the positioning differences in new energy, for the new forces, new energy models are not good to go out of business, and traditional car companies new energy models do not do well, there are fuel models in support.
The support of national policies has played a crucial role in the development of new energy, and it is in this case that new energy models have a basis for competing with fuel models, and new car-making forces and traditional car companies have opened up a big gap in marketing. The marketing schemes of the new car-making forces are more innovative, and the sales model is closer to consumers. Different from the traditional sales model, the sales model of the new forces has captured the pain points of consumers, free consumption, unbundled consumption, service-oriented, etc. make consumers more comfortable.
Traditional car companies to distribute through 4S stores, the two cooperate with each other, but also fight each other, which leads to uneven services of 4S stores, and zoning operations, price control, purchase distribution and other various models also have a great impact on the consumer experience. The difference between the management system of traditional car companies and the management system of new forces is very large, if you do new energy, the existing dealers and manufacturers need to reassign responsibilities and even recruit new ones, or there is no small difficulty. Traditional car companies through the 4S shop for vehicle distribution, 4S shop to sell the car with the highest possible profits, sell a variety of high-priced insurance in the store, film fittings, etc., consumers buy cars to carry out a game, spend a lot of energy. The new force car manufacturing enterprises use a simple App to complete the connection between sales and after-sales, the work is efficient, the whole process is transparent, consumers are more worry-free, and they do not have to be afraid of buying expensive.
For the entire automotive industry, intelligence and networking will be the same theme for a long time to come. Whether it is a traditional car company or a new force in car manufacturing, it is a wave in the era of electrification, and only by keeping up with the trend of the times can we go further.