The most obvious change in the automotive market in the past two years is that the new energy vehicle market has been booming.
According to the data, from January to February this year, the sales volume of new energy vehicles totaled 630,000 (retail data), +144% year-on-year, and the penetration rate was 18.4%. It is foreseeable that with the acceleration of the transformation of global car companies into electrification, the guidance and support of national policies, more and more consumers have begun to favor new energy vehicles, and the sales volume of the entire market segment will hit a new high in the next step, and in this context, it is the new forces that have eaten the dividend together.
Nowadays, the new car-making forces that everyone is most familiar with are "Li Xiaowei", the sales champion is also taken by three companies in turn, and friends who pay attention to the new energy vehicle market know that these new car-making forces have always had a good sales performance and growth rate in the market, but in the past March, the ranking of each family has changed considerably, and we have intercepted the sales of several brands in the top five.
The ideal car that has been sitting firmly in the position of sales champion in the past has suddenly fallen to the third place, Weilai is even the worst selling one in several of them, and it is also the only brand that has not exceeded 10,000 sales in a month, Xiaopeng has become the best selling new power brand, with 15414 sales to sit on the sales champion position, Nezha Car's explosive power is quite good, and it can even pull the ideal and Weilai off the horse to become the second place.
Specifically, in March, the best-selling Xiaopeng Automobile delivered 15,414 units, an increase of 148% month-on-month and an increase of 202% year-on-year, which is already Xiaopeng Automobile's realization of Sanlianzhuang, winning the new power delivery championship for three consecutive quarters, and the cumulative delivery volume in history has exceeded 170,000 units.
At present, Xiaopeng Motors has three models, the Xiaopeng P5, the "sales responsibility" Xiaopeng P7 and the compact SUV Xiaopeng G3, which were just launched last year, all of which have good sales performance in the market.
Nezha Automobile occasionally achieves a big breakthrough in sales, and it has ranked quite well on the sales list of new forces in the past few months this year. The car governor believes that taking the civilian route, high and low prices are the fulcrum of Nezha's breakthrough, and the price range of several models of its models covers 60,000-170,000 yuan, which is in line with the car purchase budget of more consumers.
If it continues to develop according to the current situation, Nezha will inevitably have more say in the new energy vehicle market.
The main reason why ideal car did not keep its own sales crown position is that it has only one model, which is a single fight, which is not conducive to long-term development, so the ideal L9 that will be launched next can also be regarded as shouldering heavy responsibilities.
The explosive power of zero-running cars is quite good, the delivery volume in March this year broke through the 10,000-unit mark for the first time, achieving a month-on-month increase of 193%, delivering a new record of brand sales of 10,059 units, which is a very pleasant surprise overall, for zero-running cars is undoubtedly a shot in the arm, I believe that with the landing of more products in the later stage, its sales in the market will be even higher.
The last thing to say is That Weilai Automobile, the sales volume in March this year not only did not exceed 10,000 units, but also became several brands with the lowest sales volume, which is really a bit surprising. It is said that it is because the carbon fiber production of its ES6 is in Langfang, and the current epidemic situation in Langfang is more serious, which will indeed affect the delivery of Weilai Automobile, but on the other hand, Weilai's product lineup is also some problems, ES8, ES6, EC6, has not been upgraded for many years, and the decline in competitiveness naturally cannot increase sales.
Write at the end
Although the current new energy vehicle market is developing rapidly, but the traditional independent car companies have accelerated the layout of the new energy vehicle market, and achieved quite good market results, as well as luxury brands and joint venture brands have also been transformed, leaving little time for new car-making forces, do not know who will be the final winner, wait and see.
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