On the evening of April 5, the WeChat public account of the BYD Network Reporting Center released a message saying that BYD will have a new round of price increases. Verified, untrue! BYD previously said on the conference call, "I believe that with the increase in the supply of lithium resources, the price should be slowly declining, and the cost pressure on new energy vehicles will slow down." ”
Some analysts believe that the logic of the above price increase notice may be that BYD hopes to improve the profit margin of bicycles after stopping production of fuel vehicles. However, in the view of Cui Dongshu, secretary general of the Association, after BYD stops production of fuel vehicles, the unit price of products will increase significantly, and the average sales price will exceed the level of 150,000 yuan.
Yesterday (April 5) evening, the BYD Network Reporting Center WeChat public account released a message, "Online rumors by BYD will have a new round of price increases? Verified, untrue! I hope that the vast number of netizens who do not know the truth do not believe in rumors and do not spread rumors. Li Yunfei, deputy general manager of BYD Automobile Sales Co., Ltd., also confirmed that it was "false news." Both are attached with screenshots of the WeChat group where BYD will increase prices.
Screenshot shows that some group friends issued a group announcement notice: the manufacturer's new round of price increase information will be announced this evening, the lowest price increase of 3000, please contact all sales consultants to contact the recent interested customers to pay the deposit first, ask for identity information from customers, do a good job in the manufacturer system report, to avoid customer losses.
Some analysts believe that "no wind and no waves", the above price increase notice may be based on the pressure brought about by the rising cost of raw materials. In fact, since the beginning of this year, BYD has implemented two price adjustments, one on February 1, with an increase of 1,000-7,000 yuan, due to the sharp rise in raw material prices and the decline of new energy car purchase subsidies; The other time was on March 16, the increase ranged from 3,000 to 6,000 yuan, due to the impact of the continuous sharp rise in raw material prices.
BYD said on the previous conference call that we explained the two price adjustments, and the past orders did not increase prices, which is understandable. Coupled with the recent rise in oil prices, our orders have not fallen but have risen. BYD reminded that if the price of lithium carbonate continues to rise, it will affect the overall amount of new energy, which may have a big change.
However, BYD also clearly pointed out that the short-term shortage of lithium resources has caused a short-term rise in prices, and now the growth trend has slowed down and is basically stable. "I believe that with the increase in supply, the price should slowly decline, and the cost pressure on new energy vehicles will slow down." It is not difficult to see that BYD has a certain confidence in the supply of raw materials and price guarantees.
Some analysts believe that the logic of the above price increase notice may be that BYD hopes to improve the profit margin of bicycles after stopping production of fuel vehicles. Just two days before the release of the "rumor", BYD Automobile officially announced that it would stop the production of fuel vehicles from March 2022 according to its strategic development needs. In the future, BYD will focus on pure electric and plug-in hybrid vehicles in the automotive segment.
However, in the view of Cui Dongshu, secretary general of the Association of Passenger Vehicles, after BYD stops production of fuel vehicles, the unit price of products will increase significantly. Cui Dongshu said that the starting price of BYD F3 in the early stage was only 45,000 yuan, the starting price of pure electric vehicle models rose to 100,000 yuan after the withdrawal of fuel vehicles, and the starting price of plug-in hybrid models was 111,800 yuan, which greatly improved BYD's product grade, and the average sales price exceeded the level of 150,000 yuan.
"BYD's suspension of the sale of fuel vehicles is a natural success", Cui Dongshu said, BYD has achieved a breakthrough in independent innovation in recent years, achieved the effect of "carp leaping dragon gate", and technological breakthroughs have driven sales breakthroughs. On the one hand, BYD's blade battery technology has formed a unique battery technology brand, which has increased its share in the pure electric market; On the other hand, DM-i's product technology breakthrough is obvious, making its product structure change from traditional fuel vehicles to plug-in hybrid models.
According to data released by BYD, a total of 286,300 vehicles were sold in the first quarter, an increase of 422.97% year-on-year. Among them, the sales volume of pure electric passenger car series was 143,200 units, an increase of 271.05% year-on-year; Sales of plug-in hybrid series passenger cars increased by 857.4% year-on-year to 141,500 units.
It is worth mentioning that in March, BYD's fuel vehicle production and sales were zero. In recent years, sales of BYD's fuel vehicles have continued to decline. According to the data, in 2020 and 2021, BYD's fuel vehicle sales were 237,000 and 136,000 units, accounting for 56.29% and 18.5% of total sales. (China Economic Network reporter Jiang Zhiwen)