Traditional car companies enter the electric vehicle market, they tacitly name their products in English and numbers, such as Volkswagen's ID, Toyota's bZ and Honda's e:N, and each model is added to the number to show the distinction, quite Audi, Mercedes-Benz and BMW's BBA luxury model.
In the history of electric vehicles, there are always familiar words, such as black holes of funds, foundry, oil to electricity, pure electric platforms and automatic driving.
Volkswagen announced a full shift to the MEB pure electric platform, launching the Volkswagen ID and Audi e-tron, while Toyota also cooperated with Subaru to launch the e-TNGA pure electric platform and released the bZ4X and Soltera EV.
Toyota and Volkswagen's pure electric vehicles will meet in the global market this year, and as the spokesman of Japanese cars in the Chinese market, Honda has taken the lead in launching the e:N series of pure electric products in the Chinese market, Dongfeng Honda e:NS1 and Guangqi Honda's e:NP1, perhaps Exclusive chinese models.
All indications are that the bZ4X is still a two-car strategy in the north and south Toyota production, the difference is that from the design to the model naming, Toyota seems to break the original differentiated operation, and even we can often see the bZ4X advertisement on the major platforms for the first time.
The bZ4X is a pure electric SUV developed by Toyota around the world and has been launched in four major markets: China, Japan, North America and Europe. For this debut brand new pure electric SUV. Toyota has built an exclusive power battery production line in the Ningde era in the Chinese market, which shows how huge Toyota's transformation of electric vehicles is.
In contrast, Honda, which is shrinking in the global market, seems to have to rely on more external forces: in North America, it uses the general electric platform to develop pure electric vehicles, and in the Chinese market, it has launched China's exclusive e:N series pure electric models, and still continues the dual-vehicle strategy to produce in the north and south Honda.
Guangqi Honda e:N P1 and Dongfeng Honda e:NS1 have been officially unveiled, the former has just released a new brand name and slogan of Chinese - "Extreme and Surging " Pole Pan 1, the latter began pre-sale at a price of 180,000 yuan to 210,000 yuan, which seems to be menacing.
At the press conference of Guangqi Honda Pure Electric Brand - e:NP "Extreme Turbulence", we saw that the power battery of Polar Pan 1 is not a flat design often seen at the moment, from the styling point of view, it is the power battery of Toyota's "oil to electricity" model - C-HR EV.
Compared with the two exclusive platforms of e-TNGA and BYD e platform brought by Toyota to the bZ series models, when we look closely at the two pure electric SUV models launched by Honda in China, we find that they are actually "oil to electricity" models, and there are more localized elements.
First of all, let's talk about the biggest difference brought by the model platform, the pure electric exclusive platform can bring the wheelbase size and interior space of the class under the same body size, which is the advantage that the "oil to electricity" model cannot match.
Compared with the new generation of Binzhi in the Japanese market and the new car information released by the Ministry of Industry and Information Technology, the body size of the new generation of Binzhi is 4330*1790*1580 and the wheelbase is 2610mm, while the body size of e:N P1 is 4388*1790*1560mm, the wheelbase is 2610mm, and the body size of e:N P1 is 4390*1790*1560mm, and the wheelbase is 2610mm.
Whether it is Guangqi Honda's e:N P1 and Dongfeng Honda's e:NS1, from the appearance, interior to body size, this is the new generation of Binzhi's "oil to electricity" model.
Pursuing the doctrine of take-around, Honda China has turned the new generation of Binzhi's center console into a 15.2-inch oversized vertical central control screen, coupled with a button-type electronic gear, behind which is a central control system and software ecology adapted to the Chinese market.
In addition to this, these two e:N SUV models have more Chinese elements.
In the model information that has been announced, the drive motors of these two models are produced by Tianjin Weipan, a subsidiary of The Mainland, but the ternary lithium power battery is manufactured by Jiangsu Times and Wuhan Ruichi New Energy Power because of the difference in models, the latter is a joint venture between Neusoft Group, which is mainly engaged in software, and Japanese Alpine, which specializes in car audio and automotive communication systems.
Although Honda said that e:N pure electric adopts a "new intelligent and efficient pure electric architecture 'e:N Architecture F', which integrates high-efficiency and high-power drive motors, large-capacity and high-density batteries, exclusive frames for pure electric vehicles and chassis platforms", this may only be a pure electric vehicle as understood by Honda, which is completely different from the "pure electric exclusive" of Volkswagen ID and Toyota bZ.
For the new pure electric vehicles into the more Chinese design, in the Chinese market to take the lead in creating 4S four-in-one service Honda, is breaking the previous model, the use of online and offline full integration of the new model, whether it is a double synergy, or eventually become "four unlike", can only see how Honda will operate.
When the global models of the Volkswagen ID pure electric series take the lead in accepting the challenges of the Chinese market and truly feel the comprehensive changes in the Chinese market from cars to users; when the Toyota bZ pure electric models are about to be synchronized globally, there is also byd bydir in the Chinese market, and Honda wants to create two independent models overseas and China.
Honda's two "oil to electricity" polar 1 and e:NS1, whether it can continue the faith of the Honda brand and be recognized by users, there will be results in 2022.
Volkswagen ID pure electric and Honda e:N pure electric in China continue the previous "two car companies, two models" strategy, the former did not achieve a breakthrough in sales and market, the latter may be likely to be the same.
Toyota, which integrates global resources, seems to want to return the North and South Toyotas to one Toyota, or two completely different Toyotas, so the strategy is very risky, but it also has greater opportunities.
Steer-by-wire and special-shaped steering wheel, X-MODE electric four-wheel drive off-road driving mode and 10 years / 100 km 90% battery power retention rate, how traditional car companies break through electric vehicles, perhaps Toyota is really a little new.
One last question, a Toyota bZ pure electric with a special-shaped steering wheel and a Honda e:N pure electric with an oversized central control screen, who will you choose?
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