Last year, there was a message that swept the screen network, and the news was that Volkswagen Santana was about to stop production. It probably means that the Volkswagen Yizheng Factory is about to be upgraded in 2022, and Volkswagen Santana is about to fade out of the historical stage. If this statement holds, Volkswagen Santana is already withdrawing from the domestic automotive market for the second time, because in 2012 Volkswagen Santana has already said goodbye to us.
Some sources have even said that there are no new cars at many Volkswagen dealers in order to make the news more authoritative, but this is not the case. Volkswagen Santana's sales reached a new high of 16,508 units in February, compared to 6,283 in January and 7,535 in February. Such achievements are very common under the Volkswagen umbrella, but for many other brands, such achievements are simply the mainstay of existence, to know that the sales of Volkswagen Santana in 21 years is 137336.
The former Volkswagen Santana is indeed very beautiful, even more beautiful than mercedes-Benz, many people do not know, at that time in order to introduce volkswagen Santana, the Chinese machinery minister personally went to Germany to negotiate, the whole process before and after spent four years. After the signing of the contract, almost all volkswagen Santana was made in Germany, and at that time, the mayor of Shanghai released a harsh word that it must be completely domestic Santana. So China spent another seven years to turn imported Santana into domestic Santana, you don't underestimate Volkswagen Santana, it took us 11 years before and after.
After volkswagen Santana began to produce domestically, most of them were distributed, and the people wanted to buy Santana, not only a matter of money, but also to have indicators and letters of introduction. It can even be said that at that time, there was a Volkswagen Santana order that was no less than the current gold content. At that time, many people became rich by relying on relationships to sell Santana and complete the original accumulation.
Some netizens found out the price of Santana that year, which was almost the same as the price of shanghai real estate at that time. In other words, now a suite in Shanghai is worth five or six million, which shows how crazy santana prices were at that time.
At that time, in the domestic public Santana, in addition to showing that he had money, he could also show his strong connections, so someone compiled an oil poem for Santana: With Santana, he is not afraid to go all over the world. In addition to explaining the good quality, more want to show the Santana car owner's strong interpersonal relationship and strength, where there are doors.
Now many car companies like to show their sales, such as a certain model sold more than 1 million sales for ten years. But you know what? Volkswagen Santana's total sales as of 2012 had reached 4 million units, and now it continues to grow at a rate of more than 100,000 per year. Santana became a hit, and its sibling Jetta began to emerge, and even had a joke about jetta in the market, called the land hooligan. The current Jetta model has long since lost its original appearance, and even the new car has been discontinued and become a brand new, and Santana is still on its own.
Since 2012, Volkswagen Santana has gone off the altar and become an ordinary family car, and with the transformation of the automobile market, and Volkswagen is too lazy to innovate with Santana, so the later Santana is basically supported by price and quality.
So seeing the current Volkswagen Santana, there is basically not much difference from the previous years. It is foreseeable that Volkswagen Santana to the end of its life is nothing more than a change or discontinuation, but Santana also faces a dilemma of choice, if the change, how to determine the price? The pricing is too high, threatening the price of Bora and Langyi. The price is too low to sell. So I think Volkswagen Santana will still be active in the Chinese auto market until Volkswagen squeezes out its last bit of profit, but it's hard to say for a long time.