At present, although the domestic joint venture brand cars have been sprung up by independent brands, snatching away a large amount of market share, the sales volume of the Volkswagen brand is still far ahead in China, and FAW-Volkswagen and SAIC-Volkswagen have won the first and second place positions almost every year. Therefore, in the eyes of many people, Volkswagen's models are not only hard in quality, but also hard in sales. Speaking of SAIC Volkswagen's Santana, it can be said to be a very emotional model, which has endured in China and is loved by consumers. Of course, for the development of the automotive industry, there have always been elusive variables, after all, the times are moving forward, Santana for many years unchanged three major pieces, although the quality is stable, but in the new era, in the face of more and more young consumer groups, obviously product competitiveness is gradually losing.
For the post-70s or post-80s, Santana does have a special feeling, after all, when he was a child in the village, he could see the foreign joint venture car, and it was almost the only one. But now, the post-90s or post-00s have become the main force of the automobile consumer market, and their first models, although most of them are also around 100,000, but they have no brand feelings to say, because they are more likely to accept the trend hot products given by the times, such as Changan Yidong Plus, which adopts a double-layer grille design in terms of appearance, one is a horizontal chrome-plated net, which looks mature and stable, full of atmosphere; and the other is a honeycomb chinese network that is full of blackening, not only young and fashionable, And full of sharpness and sports, in contrast, Santana's appearance is obviously a lot of "plain".
For Santana's three major pieces, it is stable and reliable, and it is well-known around the world, which is beyond doubt. But in the eyes of young people, its three major pieces have even become "old three", which not only lack freshness, but also have no temptation. After all, its 1.5L self-priming power, zero hundred acceleration to run to more than 12 seconds, compared with the domestic car at the same price, there is even a sense of disconnection with the times. For Changan Yidong Plus, it not only has a double grille, but also adopts dual power, the entry is 1.6L of self-priming power, matching the 5MT and CVT gearbox, not only can easily satisfy the family, but also the quality is equally stable and reliable, leather resistant.
Of course, young people prefer its version of the Blue Whale's new generation NE 1.4T, which has high-pressure direct injection technology, can output 160 horsepower at a maximum power, and has a peak torque of up to 260 N·m, matching the wet dual-clutch transmission of the Blue Whale 7DCT. After practical testing, zero hundred acceleration can be completed in 9.26 seconds, which is not only superior in performance, but also has a comprehensive fuel consumption of only 5.6L. After the experience, I found that it not only has a positive power response, but also performs a second acceleration in each segment, which seems calm and calm, and you can enjoy a slight push back feeling by stepping on the throttle, and the aggressive and driving pleasure of the control has left a very deep impression on me.
In terms of practicality, although the Santana is only 4475mm long, the width is 1706mm, and the wheelbase is 2603mm, the actual space performance is relatively powerful, which can meet the travel needs of most families. If Santana's space performance is enough, then the Changan Yidong Plus can be called spacious, after all, its length is 4730mm, the width of the car is 1820mm, and the wheelbase has reached 2700mm, so sitting in the rear row, whether it is horizontal or vertical space, it is obviously more expensive. The space is spacious, and the relative comfort is more decent. At the same time, the trunk volume of Santana and Changan Yidong Plus, which is 466L and 500L respectively, is also slightly different in terms of loading capacity.
In terms of configuration, Santana is relatively simple, for 21 models, even if it is the top version of 111,800 yuan, it is only equipped with 4 airbags, and it is not given for more practical reversing images, LED near and far light sources, and second row air conditioning outlets. This is in stark contrast to the Changan Yidong Plus, for example, on its top model of 103,900 yuan, not only 6 airbags are given, but also equipped with functions such as 360-degree panoramic images, full-speed adaptive cruise, openable panoramic sunroof, 10.25-inch full LCD instrument, imitation leather seat, electric adjustment of the main driver's seat, remote unlock and start. In addition, in terms of intelligence, it is also equipped with the inCall3.05 intelligent interaction system, as well as the intelligent driving assistance system (lane departure warning, collision alarm, active braking, etc.) for the convenience and safety of driving, all provide a great guarantee.
In terms of sales, in the past six months, Santana's average monthly sales have been about 10,000 units, and the average monthly sales of Changan Yidong Plus have approached 12,000 units, and in January, it has reached 21,324 units, which is close to twice that of Santana. Perhaps many netizens will say that the era of domestic cars has truly come, but the premise is that the model itself must have strength as a support in order to truly get the field.
In China, if the domestic SUV has been equally divided with the joint venture car, I believe that no one will oppose, but the car market, obviously it is much inferior, about 100,000 models, can come up with the façade to compete with the joint venture car, it is indeed very limited. Changan Yidong Plus is one of them, after all, its cumulative users have reached more than 1.25 million. Seeing this data, I believe that many peers are extremely envious, so why is it so popular? That depends on its history.
In fact, for Changan Yidong, it was listed in 2012, and this year is its tenth anniversary, although it has a ten-year development history, it is insignificant compared to Santana. But this is not the point, because after the first generation of Changan Yidong was listed, it won the favor of countless consumers with its stable appearance, fashionable and dynamic interior, and spacious and spacious space, and at that time, I remember that there were several friends and colleagues around me, and I chose this model, for its gun barrel instrument at that time, as well as the mosaic-style central control touch screen, it is still fresh in my memory. Of course, the quality of this model has not disappointed consumers, and it has slowly accumulated a good reputation and continuously entered thousands of households.
In March 2018, it ushered in the second generation of models, and this time the perfect transformation, so that its product competitiveness once again improved, after the launch of the monthly sales reached 13,000 units, and in 2020, it also successfully became a member of the "Million Club", becoming a hot best-selling model in the domestic auto market, sought after by more and more young people. At the same time, in 2020, the Chang'an brand once again exerted its strength and launched its third-generation version, not only the appearance has been greatly upgraded, using the shape design of the double intake grille, at the same time, it has also created a wrap-around smart light luxury cockpit, coupled with the blessing of Blue Whale's new generation of NE 1.4T turbo power, whether from the sensory or the actual experience, it can meet the needs of young consumers in a larger volume.
Through the introduction, it can be seen that although the two models of Volkswagen Santana and Changan Yidong Plus are similar in price, but their own advantages are different, Santana has a strong historical complex, for generations have indelible feelings, while winning the market with excellent quality and excellent reputation. In general, its market positioning is more in line with the older consumer group. And for Changan Yidong Plus, it has undergone three generations of reforms, it can be described as ten years of grinding a sword, and more than one million users, is its excellent quality identification, whether it is a fashionable and dynamic appearance, intelligent and luxurious drivers, spacious and rich space, or passionate power, obviously more in line with the tide of domestic consumption, it is no wonder that some people call it a perfect national car, do you agree with this?