Due to the shortage of global oil resources, the price of oil is rising steadily, coupled with the fact that traditional fuel vehicles will emit a large number of harmful exhaust gases, pollute the environment and are not conducive to human health, making new energy vehicles become a fragrant feast. With the strong support of the policy, the new energy automobile industry in the mainland has accelerated its development. In 2021, the cumulative sales of new energy vehicles in mainland China were 3.521 million units, an increase of 1.6 times year-on-year, ranking first in the world for seven consecutive years. Among them, a total of 2.476 million New Energy Passenger Vehicles of Chinese brands were sold, accounting for 74.3% of the total sales of new energy passenger vehicles.
The 100,000th Xiaopeng P7 officially rolled off the production line
In the case of a favorable environment, in recent years, major new forces of car companies have come into being, and constantly launch new energy vehicles to meet people's daily travel needs, in order to achieve the curve overtaking of traditional fuel vehicle companies. On March 23, Xiaopeng Automobile, the head of the new power brand, announced that its model Xiaopeng P7 ushered in the 100,000th unit off the production line, becoming the first pure electric new power model to exceed 100,000 mass production. Since its listing on April 27, 2020, in only 695 days, Xiaopeng P7 has achieved a gratifying result of 100,000 units offline production, setting a new record for the speed of 100,000 new car-making forces!
Xiaopeng ushered in a strong stroke
Xiaopeng Automobile was founded in 2014, and at the same time, Weilai and Ideal were also established. However, compared with the latter two new force car companies, Xiaopeng Automobile was not optimistic at the beginning.
NIO ET5
Weilai, who took the lead in going public in the United States, took the "burning money" route, although it also experienced the dilemma of shortage of funds and the main force leaving, but Weilai has always been very topical, has never faded out of the public eye, and the extremely high heat can always allow Weilai to "recruit" some new investors.
Although ideal was established later than Xiaopeng, its founder Li Xiang was originally the founder of professional automotive media, and it was handy to do user demand research and refined marketing of products. And along the way, the overall development of the ideal car is relatively stable.
Ideal L9
On the other hand, He Xiaopeng, chairman and CEO of Xiaopeng Motors, is more like a car-making layman. He Xiaopeng was a person who "didn't understand cars at all" before he founded Xiaopeng Motors. Even in 2018, He Xiaopeng said that "the core of smart cars is in operation, not in manufacturing". At the same time, from the overall sales point of view, Xiaopeng Automobile is not at all the top level of the industry. In short, compared with Weilai and Ideal, Xiaopeng Automobile is more like the "so-and-so that can be extinguished in the crowd".
But it turns out that Xiaopeng is not bad at all on his track. On November 10, 2021, The 100,000th vehicle of Xiaopeng Automobile rolled off the production line, becoming a milestone in the production and sales of Xiaopeng Automobile. Today, the 100,000th unit of the Xiaopeng P7 has officially rolled off the production line, becoming the first pure electric new power model to exceed 100,000 mass production.
Xiaopeng Automobile's 100,000th vehicle officially rolled off the production line
This means that the Xiaopeng P7 has successfully broken through the "joint venture encirclement" in the Chinese sedan coupe market. Achieving 100,000 mass production in one step faster not only represents consumers' recognition of xiaopeng P7 intelligence and quality, but also represents the high efficiency of xiaopeng automobile's production, supply chain, sales, delivery and other full-link systems.
Why xiaopeng P7 can stand out
As the saying goes, "the eyes of the masses are shining", Xiaopeng P7 can be loved by so many consumers, and it is inseparable from its own excellent strength.
Xiaopeng P7
As the "first car of intelligent coupe", Xiaopeng P7 not only adopts the design of advanced coupe curves in appearance, but also has a sense of sport, and its performance can be benchmarked against million-level sports cars. Under the linkage of high-efficiency rear motor and front motor, the P7 dual-motor model can achieve 4-second acceleration performance comparable to supercar performance; it is also equipped with the strongest all-voice vehicle system in mass production, with high-speed NGP intelligent navigation assistance driving system designed for China's road conditions, "intelligent parking ceiling" parking lot memory parking and other cutting-edge technologies in the industry, bringing users an excellent driving experience.
In the past two years, Xiaopeng P7 has won numerous awards. Won the 8th Xuanyuan Award 2021 "China Car of the Year"; won the first professional certification of three authoritative institutions: C-NCAP collision five-star certification, i-VISTA China Intelligent Car Index five-star model, JD-Power charm index first, won the "2021 China Automobile Retention Rate Ranking" 200,000-300,000 pure electric vehicle first place and other honors.
It is precisely with excellent intelligent technology and leading quality that Xiaopeng P7 has won wide recognition from the industry and consumers, thus achieving the achievement of the pure electric new power model that broke through 100,000 mass production in 695 days.
Behind the leading quality is a huge investment in research and development. In 2018, 2019 and the first half of 2020, Xiaopeng was in a state of loss. In the first half of 2020, Xiaopeng Automobile's revenue was 1.003 billion yuan, but 630 million yuan was invested in research and development projects, accounting for 62.9% of the total revenue. In 2018, the figure was 89.2 percent. Such a large investment in research and development, even compared with the industry leader Tesla, is very incredible.
In addition, it is not enough to have the heart to deliver without the ability to deliver. According to the official introduction of Xiaopeng, Xiaopeng Automobile can "get off the production line in 90 seconds" on average. Xiaopeng 3 models adopt collinear production, intelligent scheduling according to sales orders, and are committed to allowing users to pick up the car as soon as possible. At the same time, Xiaopeng adopts an intelligent workstation with 24-hour uninterrupted production, and high-performance industrial robots are available year-round and day and night.
An average of 90 seconds to get off the production line of a car
In terms of quality, Xiaopeng operates the production line with Industry 4.0 standards, every production process is clearly visible, avoiding quality risks from the source of production; there are more than 300 quality reviews and 30,000 square meters of dynamic test tracks, so as to achieve high-quality production.
At present, Xiaopeng Automobile has laid out intelligent manufacturing production bases in Zhaoqing, Guangdong, Guangzhou, Guangdong and Wuhan, Hubei, with a peak annual production capacity of 500,000 vehicles.
Xiaopeng Automobile will also launch new models to complete the product line
Up to now, Xiaopeng has launched four models. Among them, the Xiaopeng G3 positioning compact SUV, which was priced at 135,800 yuan after comprehensive subsidies when it was just listed; the Xiaopeng P7 positioning intelligent coupe, which costs 239,900 yuan after comprehensive subsidies; the Xiaopeng P5 positioning smart home car, priced at 177,900 yuan after subsidies; Xiaopeng G3i positioning "Smart Chaodu SUV", priced at 168,900 yuan after comprehensive subsidies. Xiaopeng provides a variety of personalized options for pure electric vehicle users.
In addition to the above models, Xiaopeng also has two new cars coming soon. One is the Xiaopeng G9, which was unveiled in November last year, which is positioned as a new smart flagship SUV, which will open pre-sale at the Beijing Auto Show in April this year, and will start small batch delivery at the end of August at the earliest, and large-scale delivery in September.
Xiaopeng G9
In addition, in order to commemorate the launch of the Xiaopeng P700,000 mass production vehicles, Xiaopeng Automobile also announced that it will launch a special P7 commemorative model - xiaopeng P7 562E Black Label Edition. The car has been officially rolled off the production line at the Zhaoqing plant of Xiaopeng Automobile. On the basis of the Xiaopeng P7 four-wheel drive performance version model, the commemorative model adopts the dark night black car color, cool black exclusive theme intelligent music cockpit, rear privacy glass, and a series of black decoration kits to create an all-black theme high-performance model, highlighting the sports tension of the vehicle's shape.
At the same time, the commemorative model will also be equipped with the XPILOT 3.0 intelligent driving assistance hardware system, which can support the realization of high-end intelligent driving capabilities such as high-speed NGP intelligent navigation assisted driving and parking memory parking. The Xiaopeng P7 special commemorative model will be launched in limited editions worldwide on April 10.
Xiaopeng P7 special commemorative model
It is believed that the launch of the car and the Xiaopeng G9 will make the Xiaopeng Automobile product line more perfect and can cover the travel needs of more consumers.
summary
In the current situation that the global automobile industry is facing the huge challenges of inflation and energy and environmental problems, the development of electric vehicles, the realization of the electrification of the automotive energy power system, and the promotion of the strategic transformation of the traditional automobile industry have formed a broad consensus in the international community. With the improvement of the safety performance of electric vehicles and the gradual improvement of infrastructure, it is believed that electric vehicles will become more and more popular in China.
Compared with the ideal, Xiaopeng Automobile's product lineup is more complete, which can meet the needs of consumers for more personalized travel. With the increase of pure electric vehicle users, Xiaopeng's perfect product lineup advantages will be reflected; compared with Weilai, Xiaopeng provides consumers with more affordable and affordable products, and believes that it can become a "means of transportation" for more consumers.