The 3-year-old child is fed 70 pounds by her parents, and the 5-year-old girl faces the camera to show everyone how to put on makeup... Young children make movements that do not match their age, and some of the "sunwa" gradually deform. Behind this or there is a "chain of interests", many explosive accounts signed up with MCN. In this regard, experts said that in order to make a profit to "nibble small", it is actually a "pit baby".
The 3-year-old girl was fed 70 pounds by her parents
On a social video site, Peggy's mother registered an account for her, and although there were only 5157 fans, the highest number of views of a single video reached 55.6w.
After Paige's parents posted a video of her playing and eating on the Internet, many fans left a message saying: The baby is so cute, watching her eat is very appetizing!
One of Peggy's earliest videos was released on October 19, 2018, when she was only a year old. At that time, Peggy was round and rolling pink, and it was very cute.
But by May 2020, when three-year-old Peggy reappeared on camera, she weighed 70 pounds. Even so, his parents kept feeding him. Even Peggy's parents excitedly announced to fans when their weight soared: "Break through 100 pounds immediately!" ”
Hunting labels such as "little baby", "amazing amount of food", "eat in seconds" have attracted many fans, and Peggy eats more and more outrageous things: burgers, fried chicken, cola, instant noodles...
At this time, some netizens can't stand it anymore and suggest that Peggy pay attention to a balanced diet. But Peggy's parents ignored it and continued to let their children eat grilled meat, kebabs, and grilled sausages.
In the video, Paige's childish voice has been begging her parents, saying "don't get it", it is clear that Paige is not willing to eat so much... But the child's mother still filled the empty plate again. Long-term overeating caused 3-year-old Peggy to be unsteady to walk and feel that she would fall down in the next second.
A 6-year-old boy walks a tightrope blindfolded
On the wire rope more than 3 meters high, except for a very ordinary hard hat, there is no protective measure on the body. But despite this, Wangwang still stretched out his feet to grope the "road" in front of him, and shouted the slogans that his father had taught countless times.
And the father Zhang Yu squatted on the side, holding the mobile phone to live broadcast the performance of the watch, which is what the father and son do every day, and the father calls these trick performances "practical technology".
And similar training ground, the father prepared a lot for Wangwang, including a 12-meter-high natural training ground, Wangwang once had an accident here, broke his ribs, and once knocked out his front teeth. Even more frightening is the training on the 40-meter-high viaduct, where the father only uses a safety rope to tie the look, while the father Zhang Yu calls it training courage and guts.
Zhou Li, a kindergarten teacher in Wangwang, once advised Zhang Yu: "Now so many people scold you, which is not good for you and your children. Zhang Yu said: "I don't care how to scold me on the Internet, there are more people who scold me, I only care about the click rate." ”
He also uploaded a video of Wangwang drinking two bottles of beer to the Internet, and forwarded a message after the news was broadcast: Society does not need talent, only needs controversy, and whether it can be popular depends on the old iron.
A childish face, an adult look
Everyone has a heart for beauty, but when her 6-year-old daughter proposed to "want a beauty suit and make up elegant mature women's makeup", Ms. Qin, a resident of Taiyuan City, Shanxi Province, was very surprised. After some inquiries, Ms. Qin found that in kindergartens, children's beauty bloggers are quite popular. Children rush to buy makeup products recommended by children's "internet celebrities", play with lipstick, eye shadow, etc., and some are keen to imitate and shoot "beautiful" beauty videos.
The reporter searched and found that on many social media platforms, children's makeup graphics and videos are not in the minority, some are published on the home page of children's beauty bloggers, and some are interspersed in the home pages of adult bloggers.
"Just after my 5th birthday, put on a pure peach makeup" "Delicate girls should use it, I used 8 bottles"... In the short video, in the background of sweet music, the children's "net red" wearing off-the-shoulder clothes rolls out mature hairstyles, skillfully melts layers of foundation and eyeshadow, winks at the camera, skillfully introduces cosmetics with a crisp baby tone, and guides netizens to buy, just like an adult in and out of social occasions.
Many industry insiders said that most children's beauty bloggers are actually planned by adults to produce content for children's "internet celebrities" to perform, with the purpose of "eye-catching", to obtain traffic for businesses to advertise, and then earn benefits.
Some parents have observed that in order to promote products, children's beauty bloggers often say that "kindergarten children are using it" and "let your mother buy it for you", which has a significant incentive effect on children, "Once you hear it, turn your face and let me buy products", or buy it compared with my classmates.
The act of applying makeup and taking videos can leave traces in children's minds. A netizen left a message: "I love to imitate too much, and I often see my girlfriend secretly putting makeup on her mobile phone, saying what beauty bloggers often say." ”
The child model was kicked and beaten by a hanger
Parents resign to "take care" of their son's career
In 2019, the video of a girl in Hangzhou being kicked and kicked by her mother during filming caused widespread concern and indignation among netizens.
Is it really an accident that the kicks the chick? After the fermentation of the matter, more videos of the girls being beaten broke out one after another.
In the video, adults wear thick cotton jackets, while children wear only thin skirts. Your mother roared, "Can you raise your spirits?" Come here! Come here! Then the hanger in his hand slapped at the girl and made a loud noise.
In another video, the adult outside the screen asked the girl to say hello, the child first refused, the adult's hand reached into the camera, as if to hit her, the child immediately "laughed" out, and skillfully followed the instructions of the adult to complete a set of "circle ass twisting" standard action.
There are also some videos of girls showing clothes, and there is also an inexplicable hand holding a hanger, which can't help but make people wonder whether the girl's mother usually threatens the girl with a hanger to pose?
Before seeing an interview, a 5-year-old child model, because of the large number of orders, parents both resigned, to take care of their son's "career".
To be a model, you need to reverse the season difference. Wearing short sleeves in winter and cotton jackets in summer is the basic literacy of the industry. On the day of the interview, the reporter asked him, will it be cold to take pictures in winter? The little boy replied naturally: not cold, used to it.
This habit contains too much bitterness that should not be endured at a young age. Can you imagine what his parents are subtly conveying on weekdays? She also confessed in an interview that she didn't like to take pictures.
Partial "sheva" is deformed
On a short video platform, there is an account that focuses on "Drama Jing Mengwa", and the video content is a conversation between a seven- or eight-year-old girl and a boy of similar age, which has more than 2 million fans on the platform. In the video thumbnails of the account, words such as "like a fight with a girlfriend", "domineering little president", "girl's mind you don't guess", "the pain of a rich man" and other words are not uncommon.
In another short video platform, a 4-year-old and 2-year-old baby girl attracted the attention of more than 37 million netizens. The video account features the two sisters as the main actors, showing the funny daily life of "Cute Baby Pit Daddy" and mother and daughter fighting wits and courage. In the message area, many netizens said that "the baby is too cute" and "the small expression is in place, I like this child too much".
On some live broadcast and short video platforms, there are many such "net red children" accounts, with fans ranging from tens of thousands to tens of millions. Among them, most of them are mainly based on recording children's daily lives. However, with the increase of homogeneous content, many accounts began to "find another way", there were modes such as eating broadcasts, beauty wear, interpreting plot paragraphs, etc., and even some parents deliberately fed the baby food with a pungent taste, filmed the baby's expression to please the audience, and so on, and so on, and so on, and some "sunbathing" gradually deformed.
"Nibbling small" is harmful, but it is actually a "pit baby"
The child made trouble at home, and the mother helplessly said: "What about this holiday?" The father then read out the advertising words of a certain brand of television and responded: "With this, she has stopped." ”
Similar ads exist in a large number of "Influencer Children" accounts, becoming the main way for such accounts to realize traffic monetization. Open the homepage of these accounts, most of them can see the logos of "Good Things Recommended", "Live Dynamics" and "Find My Official Cooperation". Parents who operate children's short video accounts said that they can earn 150,000 yuan a month by relying on their babies.
Industry insiders said that behind the explosion of "net red children", there may be a "chain of interests". Some parent-child accounts in the early stage are indeed simply sharing daily life, after the sudden explosion of traffic, there will be institutions to take the initiative to sign a contract with them, and after signing the contract can get more business opportunities, which also led some parents to use their children to create accounts, as business operations. The reporter also saw on a short video data analysis platform that many explosive accounts have signed MCN.
Experts said that in order to make a profit, "nibbling small" is actually a "pit baby". On the one hand, pushing children in front of the camera, "selling cuteness" according to the script, overexpending their physical energy, overexposing privacy, and easily causing psychological anxiety. On the other hand, children's premature participation in business activities such as live short videos will also cause distorted values, successful thinking and impetuous mentality.
McN agencies are strictly prohibited from creating "internet celebrity children" for profit
A few days ago, rectifying the chaos of MCN institutional information content was listed as one of the ten key tasks of the "Qinglang" series of special actions of the Cyberspace Administration of China in 2022. At a press conference held by the Information Office of the State Council, Zhang Yongjun, director of the State Internet Information Office's Comprehensive Network Comprehensive Management Bureau, when answering reporters' questions, severely criticized the MCN agencies for creating public opinion, rubbing hot spots, and creating "internet celebrity children" for profit.
A lot of people don't know much about MCN agencies. Zhang Yongjun said that MCN agencies are the general terms of various institutions that provide content planning and production, publicity and promotion, fan management, signing agents and other services for Internet celebrities and so-called self-media. IN the field of Internet information content services, MCN institutions have a wide range of business types, strong mobilization capabilities and great social impact. According to preliminary statistics, several head website platforms have account accounts with more than 10 million fans, about 40% of which are signed by MCN agencies.
"Take a key platform as an example, this platform has more than 300,000 MCN agency accounts and an average annual production of more than 33 million pieces of information." Zhang Yongjun pointed out after giving an example, "It can be said that MCN institutions have a huge impact on information content business activities, and whether its activities are standardized or not directly affects the health of Internet information presentation, and is also directly related to the status of network ecology." ”
He said that from the current situation, although the network chaos is related to the management of the website platform, it is actually related to the MCN agency. McN agencies are even the initiators of some chaos. In order to deceive traffic, some MCN institutions frequently create some public opinion topics on the Internet, stir up hot events, incite netizens to oppose each other, and undermine network order; some MCN institutions produce soft pornographic information, hype entertainment gossip, and publish vulgar and vulgar kitsch information; some MCN institutions manipulate their accounts to jointly publish information content containing erroneous value orientation in the fields of knowledge popularization, academic research, history and culture, and international relations, interfering with audio-visual and misleading the public.
Zhang Yongjun stressed that to carry out the chaos rectification of the information content of MCN institutions, it is necessary to standardize the business activities related to the information content of MCN institutions, and the overall idea of governance is to achieve the organic combination of platform management, government supervision and social supervision.
Strengthen platform management. Urge the website platform to establish a hierarchical management system for MCN institutions, clarify the standards and responsibilities of MCN institutions' information content business activities through the platform MCN institutions settlement agreement, strengthen daily supervision, and strengthen the handling of violations.
Strengthen government supervision. Further clarify the standards, draw a red line, strictly prohibit MCN institutions from creating public opinion and rubbing hot spots, strictly prohibit MCN institutions from creating "Internet celebrity children" for profit, strictly prohibit MCN institutions from manipulating their accounts to fictitious attention, page views, and evaluation scores, and strictly prohibit MCN institutions from publishing homogeneous content in batches, distorting the truth of the facts, misleading the public, etc.
Strengthen social supervision. Platforms are required to strengthen information disclosure, publish the list of MCN institutions and their accounts in an appropriate manner, display the name of the MCN institution to which the account belongs on the account information page, establish a report acceptance channel specifically for the platform to enter the MCN institution, and accept the supervision of netizens in an all-round way.
"Of course, the regulation of the MCN institution does not mean to 'kill with a stick', but also hope that the MCN institution will operate legally and standardize, the gentleman loves money, has a way to get it, and has a future with integrity!" Zhang Yongjun said.
Source: Central Committee of the Communist Youth League