Listing date: March 1
Brand: WEY
Guidance price: 29.5-315,000 yuan
Level of concern: ★★★★★ (Very important new energy vehicle series)
Keywords: DHT, 200 km + endurance, support fast charging, 40 degrees (about) battery, (four-wheel drive version) 4.8 seconds, high configuration, 300,000 yuan ceiling, hybrid + PHEV + range
The intuitive feeling of mocha DHT-PHEV is that mocha has produced a PHEV version, as if nothing is too noteworthy. Another is the price of MOCHA DHT-PHEV - directly to about 300,000, which may exceed the expectations of many people.
From the conventional understanding, Mocha is the successor of the WEY family VV7, and WEY has a P8 before, which can be regarded as a PHEV version of VV7. Judging from the positioning of the P8 at that time, it was comparable to Tang DM. The launch of MOCHA is DHT-PHEV, that is, PHEV based on DHT technology, which is similar to BYD's DM-i...
Understand these associations and look again: Tang DM-i starts at only 192,800 yuan. This means that the price of the Mocha DHT-PHEV is not only far more than the original P8, but also 100,000 yuan more expensive than the starting price of Tang DM-i...
Is WEY "inflated"? This is obviously not possible.
First of all, a very important difference is that the idea of the three-electric system of mocha DHT-PHEV is different from the previous PHEV, and the new hybrid plug-in such as DM-i. The MOCHA DHT-PHEV is equipped with a battery of about 40 degrees, which is nearly twice as large as the battery of about 20 degrees equipped by The Tang DM-i and the like. The corresponding pure electric endurance is also nearly doubled.
The battery difference is not the point, the key is that the three electricities of the Mocha DHT-PHEV support fast charging. Judging from its two-wheel drive version acceleration capability, its three-electric design idea is also different from that of conventional PHEV.
At the same time, we noticed that although the price of the two-wheel drive version of mocha DHT-PHEV is as high as 295,000 yuan, the price of its four-wheel drive version is only 315,000 yuan. The corresponding acceleration force of the four-wheel drive version is 4.8 seconds. Not to mention the cost geometry required to achieve such performance, at least the value it shows and can make the owner feel can correspond to "about 300,000".
In fact, we have also noticed that such a three-electric combination is more common in extended-range electric vehicles, such as ideal ONE, Landu FREE and so on. Then we refer to the price of these range-extending electric vehicles, and the price of mocha DHT-PHEV does not seem so unreasonable. Moreover, cars like the Ideal ONE and Landu FREE are not equipped with hybrid systems like DHT, and their feed fuel consumption, especially in the high-speed cruising state, is incomparable with the MOCHA DHT-PHEV. So in general, as long as the product strength of Mocha DHT-PHEV is in place, it can fully support its positioning at the basic level.
As for the product strength of Mocha DHT-PHEV, this is a bit of a matter of opinion. But at least in terms of driving quality, interior texture and other aspects, it should be able to stand the test. The only thing that makes people tangle is the reference of the gasoline version of the mocha, which makes it difficult to connect with the 300,000 yuan car at once. In other words, if before the launch of the ideal ONE or Landu FREE, there were already gasoline versions of them on the market and sold for more than 100,000, everyone's feelings about their price of more than 300,000 yuan would probably be different from now.
Secondly, in order to support this positioning, the Mocha DHT-PHEV is "extremely exhausted" in the configuration - the two Mocha DHT-PHEV are based on the four-wheel drive special alcohol version of the gasoline version of the Mocha (218,800 yuan), covering almost all the technology and luxury equipment, such as the top of the car, smart driving, as well as seat heating / ventilation / massage, AR-HUD, steering wheel heating, streaming media rearview mirrors, Yanfeilishi audio and so on.
Therefore, it can be seen that WEY wants to hit the price ceiling of 300,000 yuan through such a car. For this purpose, it uses an innovative combination of technologies (DHT hybrid + extended-range electric), powerful enough performance (4WD 4.8S) and a wide range of configurations.
Judging from the things it presents, its price is not "inflated", but it remains to be seen whether the market will recognize it in the end. And this so-called recognition or non-recognition, more may not be at the product level, but will be reflected in the cognitive level of the audience. And this, a bit similar to "why in the field of new energy, traditional car companies can not do new forces", is a topic that will always be debated.
Finally, from an industry perspective, Mocha DHT-PHEV is innovative. That is, it is the only model on the market with hybrid + PHEV + extended range electric characteristics. Although this combination is not difficult for other car companies (for example, DM-i wants to make the corresponding version is only a matter of minutes), but from the market level it is indeed a good test. If the effect is good, there will undoubtedly be more similar models launched in the future (such as the upcoming 240 km pure electric endurance version of Tang DM-i).