The new month is coming, I believe everyone is quietly waiting for all kinds of data. In addition to sales data, the retention rate should also be very concerned about everyone, although the car is not bought for sale, but whose car will be used scrapped and then sold as scrap iron? Moreover, the higher the retention rate, it can also mean that the car you buy is a good car to a certain extent. Without further ado, let's take a look at the car retention rate in March!
This time, we say two places worth paying attention to, the first is the retention rate of independent high-end brands. According to the positioning of the car companies themselves, the current high-end brands have Geely's Lynk & Co, Great Wall's WEY, and Chery's Xingtu, but the list on the list has not been able to see the Starway, so we can only take Lynk & Co and WEY.
Xiaobian remembers that in fact, several months ago, the retention rate of Lynk & Co's WEY was not much different, and the retention rate of 3 years of car age was about 60%. However, data for March showed that Lynk & Co's retention rate rose to 68.9%, while WEY's retention rate was only 60.4%.
In fact, the upward momentum of Lynk & Co is obvious to all, and the reason is not difficult to understand, in terms of positioning, Lynk & Co is more adventurous and extreme than WEY, focusing on young people, and taking the performance route. Of course, Lynk & Co is also very market-conscious, now is the era of post-90s consumers, if it was five or six years ago, Lynk & Co may not be able to get a piece of the pie, but now the situation is very different.
On the other hand, WEY, although the materials, design, etc. are not bad, but compared to the Haval brand, it seems that it is only a change of shell, and the essence of publicity and positioning is not very obvious. At present, WEY's voice is getting lower and lower, and it has also launched a tank 300 before, but it is because the tank 300 is too hot, and then it has formed a new brand on its own, which is separated from WEY, and the means and meaning of it are reverie.
In the statistics of the retention rate, there is a new face, that is, BYD Qin PLUS. Because the statistics of the retention rate are at least based on the age of one year, it is precisely that Qin PLUS was listed in March 2021 and has only been for a year. It is worth noting that the Qin PLUS listed in March 2021 is Qin PLUS DM-i, so the retention rate mentioned in this article is the retention rate of Qin PLUS DM-i.
It can be seen that the retention rate of Qin PLUS DM-i is 83.5%, and in front of it is Tesla's Model X, which has a retention rate of 84.7%, and the difference between the two is not much. In addition, the Qin PLUS DM-i is one of the few plug-in hybrid models on the list.
It should be mentioned that since its listing in 2021, Qin PLUS DM-i is a car that is difficult to find, and some owners even waited for 5 months to mention the car. Even if everyone complains about the slow lifting of the car, it also shows that this model is indeed a rare good car, perhaps, it is precisely because of such a hot that Qin PLUS DM-i has such a high retention rate.
Auto network review: The retention rate of independent brands is considerable, and the high-end is becoming more and more obvious
In general, some of the independent brands have a suitable positioning, and some have launched some explosive models, making the overall retention rate constantly improving compared with the past, especially the high-end is becoming more obvious. It seems that the highlight moment of independent brands is coming.