WEY has been very dramatic these two months.
First released a blockbuster new energy model Mocha DHT PHEV model, and then put forward a lot of heavy views on the Internet, it can be seen that in the new consumer environment, the WEY brand has become active.
In the past three years, it has been a stage in the elimination of traditional pure fuel vehicles in the Chinese passenger car market, and many pure fuel vehicle models have lost their core competitiveness in the market, especially high-end models pay more attention to hybrid configuration.
After all, hybrid models can bring a new travel experience, combining lower fuel consumption, stronger performance, new energy number plate accessory value and sense of technology, defining a new high-end travel market.
At present, although there are not many Chinese brand competitors in the 300,000 class, there are also several representative models, such as the ideal ONE and wey's newly launched Mocha DHT PHEV.
Compared with the so-called size and design, I am more concerned about the technical direction of the enterprise and the real improvement of the user's travel.
I also think that the DHT PHEV power architecture, which is more technically penetrating and subversive, is more worthy of scrutiny and research than the logic of the ideal ONE to move the generator to the car.
Ideal ONE: The logic is clear, move the three-cylinder generator to the car.
Even if the ideal ONE sales have exceeded 10,000 units today, I still don't think that the ideal ONE is a model that wins through hard technology reserves, and the ideal ONE that exploits the loopholes in the market demand has completed the technology of low fuel consumption, long endurance and good performance through the power architecture of 1.2T small displacement engine, motor and battery.
But in fact, the logic of this system engineering is very simple, and it does not put too much engineer effort into it.
The ideal advantage is to win by size, yes, in the past it was difficult to buy a boxy, 5-meter hybrid model for more than 300,000 yuan, the ideal ONE is an option, in the past it seemed to be the only choice.
But chinese consumers have not always talked about technical logic in the past, well, Mocha's DHT PHEV is inherently more technical and more logical.
If you use one sentence to describe the power structure of the Great Wall, it is "a real hybrid system that is not willing to play a little clever to meet the needs of the market".
Mocha DHT PHEV overcomes the problem of high-speed working conditions of electric vehicles and the high fuel consumption of internal combustion engine cities, which belongs to the real technical school. The matching of fixed-shaft double gearbox, dual motors and engine solves many problems in use.
The biggest difference between it and the ideal ONE's extended range power architecture is that the Great Wall can easily design the extended range architecture, while the ideal ONE cannot design DHT PHEV, mainly the complexity of the gearbox, power distribution logic, and motor logic, which requires the company itself to have strong technical reserves and debugging capabilities.
Therefore, in the performance of the power system, in fact, there is a very obvious gap between the Mocha DHT PHEV and the ideal ONE.
For example, the Mocha DHT PHEV can bring an acceleration of 4.8 seconds, while the ideal ONE acceleration takes 6.5 seconds, for example, the fuel consumption of the Mocha DHT PHEV is 6.3L 100 kilometers, and the fuel consumption of the ideal ONE is as high as 8.8L.
The key is that the power architecture performs optimally when dealing with more complex conditions.
The extended range architecture logic is very simple, the internal combustion engine is responsible for generating electricity, acting as a generator, and the power drives the whole vehicle, but DHT PHEV is also responsible for power generation, which effectively improves the efficiency while the internal combustion engine itself is thermally efficient and ensures better performance.
If only from the perspective of power architecture, it is clear that mocha DHT PHEV is more valuable.
And in itself, the price of mocha DHT PHEV is lower, and the top model is about 10% cheaper than the ideal ONE, for users, it is clear that the purchase suggestions of mocha DHT PHEV are more than ideal.
Not to mention that there is a gap in its own brand manufacturing process, and mocha DHT PHEV, which was born under the 30-year history of great wall car manufacturing, is the first echelon of Chinese brands in terms of core manufacturing process and its own quality control.
Chinese consumers have been complaining that their consumption is not valued, and judging from the market heat of ideal ONE and Mocha DHT PHEV, Chinese consumers still do not have a strong ability to identify authenticity.
Consumption is often impulsive, the design is square, the size is large, the publicity of the model is often more attractive than those who are really technical, tasteful, quality models, so I think those who say that the mocha DHT PHEV is too expensive, while queuing up to buy the ideal ONE, reflects the sadness of the Chinese passenger car market.
After all, in 2022, consumption is still easy to be routined by enterprises and does not have the ability to identify core values.