As a leading third-party automobile quality evaluation platform in China, Che quality network has launched the "100 Car Owners Evaluating New Cars" survey activity since August 2010, and will conduct a special survey of several new models with high attention and market sales for at least six months every month to fully understand the reliability and consumer satisfaction of new cars sold in the Chinese market, and help more consumers choose reliable and durable automotive products. Up to now, the "100 Car Owners Evaluating New Cars" survey activity has cumulatively investigated more than 250 new cars and collected more than 30,000 valid car owner samples.
Survey period: January 1, 2022 - January 31, 2022
Valid questionnaires: 110 copies
As early as 2018, WEY launched its flagship product , WEY P8 , but the car was limited by factors such as price and never provoked the flagship banner. In later years, the WEY brand also lacked a true flagship model. Finally, in 2021, the WEY brand once again launched its flagship model, the WEY Mocha, which has won widespread attention from consumers with its outstanding design and rich intelligent configuration. According to the feedback of car owners who participated in this issue of the "100 Car Owners Evaluating New Cars" survey, the exterior design and interior design of the 2021 WEY Mocha have been widely praised, but some consumers have also reported that there is room for optimization in body accessories and electrical appliances.
In the 110 valid questionnaires collected, according to the real evaluation given by the owner of the WEY Mocha in terms of model fundamentals, driving experience, use cost, quality reliability, pre-sales/after-sales service, in this survey, the comprehensive score of WEY Mocha was 84 points, which basically met the recommended standards of the car quality network.
First, the owner of the portrait: male car owners account for a high proportion
More than half of the users who buy a car for the second time
Judging from the survey results, most of the motorcycle truck owners participating in the survey are men, and the family SUV models are more popular with male consumers. From the perspective of age distribution, young consumers aged 26-30 accounted for the highest proportion, accounting for 41.9%, followed by 31-35 years old consumers also reached 35.8%. In addition, in terms of the number of car purchases, secondary car purchases account for more than half. It can be seen that most of the consumers who buy mocha are mainly young and middle-aged, and most of them are already in the stage of "four elders on the top and daughters on the bottom", so buying an SUV that can meet the travel of the whole family has also become a pragmatic choice.
Second, the model fundamentals:
Outstanding exterior and interior design
WEY Mocha adopts a new family design language, the vehicle line is more capable, the large size hexagonal grille is equipped with dot matrix chrome elements, with a large brand LOGO and the fang-like air vents on both sides of the bumper, making the front face look very recognizable. Among the owners participating in the survey, up to 37.3% of the owners said they were satisfied with the design of the WEY Mocha, and another 28.2% of the owners recognized the performance of the vehicle in the assembly process.
In the survey of the internal situation of the 2021 WEY Mocha, "interior layout" and "storage space" became the most satisfactory aspects of the participating car owners, accounting for 39.1% and 14.6% respectively. The interior shape of WEY Mocha is simple and stylish, and the large-size suspension central control screen, the central console control screen and the LCD instrument increase the internal scientific and technological atmosphere, while the multiple storage compartments in the car also ensure its practicality.
Overall, the external and internal configuration performance of the 2021 WEY Mocha met the expectations of the owners, saying that the sum of the owners of "very satisfied" and "satisfied" exceeded 70%, indicating that the proportion of "average" consumers was 26.2%, and did not receive unsatisfactory evaluations.
Third, the driving experience: high comfort
When it comes to measuring how a car feels when it comes to driving, everyone values something different. In this survey, 45.4% of car owners said that they pay more attention to driving and riding experience, while 26.4% and 28.2% of car owners chose driving experience and riding experience respectively. This also shows that car owners have high expectations for the 2021 WEY Mocha in terms of driving comfort.
In further investigations, the 2021 WEY Mocha will be surveyed on six aspects: acceleration performance, steering performance, braking performance, silence, comfort and functionality. Most of the owners who participated in the survey gave a high evaluation of the "comfort" of the 2021 WEY Mocha, while 21.9% of the owners expressed satisfaction with the "quietness". However, some car owners said that the 2021 WEY Mocha still has room for improvement in terms of "steering performance".
In the comprehensive evaluation of the 2021 WEY Mocha driving experience, the owners participating in the survey gave an objective evaluation, more than 70% of the surveyed car owners said "very satisfied" and "satisfied", while 29.9% of the owners said that they were average and did not receive unsatisfactory evaluations.
Fourth, the cost of use: in line with the expectations of most car owners
As a model that is about to be listed for one year, the 2021 WEY Mocha currently has no terminal offers. Despite this, about 84.6% of car owners still believe that the price of the car is reasonable and in line with expectations. This also reflects the high cost performance of the car. After the purchase of the vehicle, the cost of use in the later stage has become the most concerned topic for car owners.
In this survey on vehicle fuel consumption, more than half of the owners said that the car's fuel consumption was basically maintained at about 8-10 liters, and 43.6% of consumers said that the fuel consumption was within 8 liters, and the overall performance was in line with expectations. In addition, 88.2% of the 110 questionnaires received believe that the repair/maintenance cost of the 2021 WEY Mocha is in line with expectations and the performance is reasonable.
In the overall evaluation of the cost of using the WEY mocha in 2021, the owners who participated in the survey gave a relatively objective evaluation, believing that the proportion of "satisfied" car owners was the largest, reaching 71.9%, while the proportion of car owners who clearly expressed "dissatisfaction" was only 7.1%.
Fifth, quality and reliability:
There are slightly more problems with body accessories and electrical appliances
According to the survey results, of the 110 valid questionnaires received, 68 questionnaires showed that the vehicle had experienced non-human malfunction or quality problems, accounting for more than half.
Among these vehicles with non-human failures, the proportion of the first failure occurred in the mileage of more than 5,000-10,000 kilometers, accounting for the highest proportion, 41.9%. According to the survey results for the first failure time period, 35.5% of car owners said that the vehicle had a failure within 6-12 months of car purchase, while the proportion of car owners whose first failure occurred within 1 month of car purchase was 9.1%.
In further investigation of car owners, we found that the proportion of non-human failures in body accessories and electrical appliances was the highest, which was also reflected in "the most serious quality problems or defects of this car". After investigation, it was found that car owners complained about the "other" problems of the 2021 WEY Mocha, mainly focusing on "audio-visual system failure" and "vehicle interconnection failure", which belonged to the fault problems of body accessories and electrical appliances. In addition, some car owners said that the 2021 WEY Mocha also has problems such as "abnormal sound", including "transmission abnormal sound".
Although some car owners have complained about some problems with the 2021 WEY Mocha, most of the owners who participated in the survey still gave a more objective evaluation of its quality reliability. Among them, the proportion of car owners who think that they are "satisfied" is the largest, reaching 50.9%, the proportion of car owners who think that they are "average" is 31.8%, and the evaluation of "dissatisfied" is only 9.1%. On the whole, the quality and reliability performance of the 2021 WEY Mocha basically met the expectations of the surveyed car owners.
Sixth, pre-sale / after-sales service:
Basically satisfy consumers
During the sales and subsequent maintenance of the vehicle, the role of the consumer also changes from that of the prospective owner to the owner of the car, during which contact with the car dealer is the most frequent. Therefore, the quality and professionalism of the pre-sales/after-sales service of automobile dealers play a vital role in consumers' purchase of vehicles and even in subsequent maintenance of vehicles.
In this survey of the 2021 WEY Mocha pre-sales/after-sales service, all car owners chose "authorized 4S stores" for maintenance channels, which also reflects the high trust of car owners in WEY dealers. However, of the 110 questionnaires received, 50 showed that car owners had encountered pre-sales/after-sales service problems, accounting for about 45.5%.
Through further investigation, it was learned that the owners' complaints about the pre-sales/after-sales service of the 2021 WEY Mocha mostly focused on "sales fraud" and "imperfect service processes". This is also reflected in the "specific problems with vehicle pre-sales/after-sales service". Some car owners believe that the 2021 WEY Mocha has "selling problem cars" and "system upgrade problems" in after-sales service.
Although some car owners complained about the pre-sales/after-sales service of the 2021 WEY Mocha, they still gave a relatively objective evaluation. Among them, the proportion of car owners who think "average" is 54.6%, the proportion of car owners who are "satisfied" is 37.3%, and the dissatisfaction is only 8.4%. Through the survey results, it can be seen that the surveyed car owners are basically satisfied with the pre-sales/after-sales service of the 2021 WEY Mocha, but there is still some room for improvement.
summary
As one of the home models of the WEY brand, judging from the results of the "most satisfied" survey results of the 2021 WEY Mocha, "appearance" became the highest satisfaction part of the surveyed car owners, accounting for 35.6%. In addition, 33.6% and 30.1% of car owners are more positive about "interior" and "driving experience". Among the "most dissatisfied" survey options, 26.5% of the surveyed car owners believe that wey mocha's "quality reliability" and believe that there is still some room for improvement in product quality. Overall, for the performance of the 2021 WEY Mocha, 53.6% of car owners said that they would give priority to the WEY brand when changing cars in the future.