Hongqi H9: You said that the red flag was in your heart, but you turned around and mentioned A6

Car fans

2024-05-14 08:30Posted in Hebei Automobile Creator

Five-star General MacArthur once said that "Hongqi is the only luxury brand among independent brands". There is an L5 with a big guy car bonus, and an H9 with an aura to beat BBA. The manager asked us to remember: those who look at H5 and HS5 are people with taste, and those who buy H9 are people with taste and level. I asked the manager, but what about the L5 one? The manager gave me a blank look and said don't inquire about it. Hello everyone, I'm Hongqi Sales (Tactical Positive Tie), and I'm going to talk about Hongqi H9 today.

How are the sales? What configurations and colors are sold the most?

In the third-tier cities, we are the only one store, with an average of 6 batches of customers entering the store every day, and 1 batch of 10 batches of customers came to see H9. Last month, 38 units were sold, of which 3 H9 units were delivered, and the commission for a single vehicle was 1,000 yuan. In the case of instalments, there will be an additional commission depending on the loan amount and the number of instalments.

At present, there are only two cars in stock, a 329,800 Qixiang version and a 369,800 Qichang version, the color is black and brown.

Who's looking at this car? What are car buyers like?

There are probably the following categories:

Pragmatic people, this kind of businessmen who generally really want to buy, look at the car with fate. The brand and sense of luxury can support the demand, and this category has a high turnover rate.

Rich people who won't buy it at all, people's goal is BBA, come and see H9 purely to see, to find a reason not to buy.

Obviously, he didn't have enough money to buy BBA, and he devalued BBA to worthless, and finally we lifted him to the person who made up his mind.

The conversation in the store was very good, and the big brother who turned his head was that the car was too big, too stable to drive, and so on.

After calculating the price, he gritted his teeth and borrowed tens of thousands of dollars to buy A6.

Mr. Gao is not very old, and he entered the store with a friend, and when he asked, he knew that he was engaged in the second-hand car business, and he planned to buy a car in installments. The goal of enjoying the H9 2.0T flag is very clear, and after entering the store, he sat in the show car and said that his buddy bought the Rolls-Royce Phantom and Hongqi L5. When you buy a car, you only consider the Hongqi brand, and BBA is all spicy chicken. Just wait for the 24 H9 models to be on the market and place an order, no test drive is required. Now that the car is on the market, I can't answer the phone or reply to WeChat, and I can't listen to him bragging.

Which model is the most compared? What are the reasons for choosing or abandoning it?

The competitors of internal training are Mercedes-Benz E, BMW 5, and Audi A6, and the most compared is Audi A6, with 3 out of 10, and the highest defeat rate in BBA is also A6.

Zhou always does old digital recycling, before and after watching for more than a month, from S90, CT6 to see A6 and 5 series, and later had a meal with a local leader in the system, the leader recommended H9. The store gave him a price he couldn't refuse, and he picked up the car without saying a word. Later, it was also deliberately stated that buying the H9 car was mainly in line with his own temperament, and it had nothing to do with the introduction of the leader, well, it really didn't matter.

Defeat is even simpler, and you can't get around BBA to see a car of this class. Not long ago, a big brother led his father-in-law to see the car, and the old man looked like he was a leader before retirement. I thought it was stable, but it turned out that this big brother was looking at it and finding faults, which is not as good as A6 and not as good as A6. Later, I understood that the old man wanted his son-in-law to buy H9, but the son-in-law didn't do it, and bringing the old man here was purely a formality. There are more than one or two like this, and they can't get to the step of introducing the model. The falling flowers are intentional, the flowing water is ruthless, and there is no solution.

Which configuration and purchase method do you choose?

24 models have just been launched, and there are no sales at the moment. 23 models and before, the sales of the Qixiang version and the Qichang version were fifty-fifty, and more than ninety percent were black. 23 models are currently discounted 75,000 yuan in the store, but there is no car, and 24 models have just been listed with a discount of 50,000 yuan.

The best-selling configuration is 2.0T Qixiang and Qichang. Except for these two configurations, it is difficult to sell. The manufacturer doesn't plan to sell it, and the store will not enter the car, the beggar's version of the low-profile configuration is too low, 3.0T compared with 2.0T, in addition to higher fuel consumption and higher price, there are no obvious advantages, and the air suspension is not used. If there is no accident in the 24 models, it should also be the most popular 2.0T flag and flag smooth.

The full budget is as follows:

The mortgage is divided into 5-year installments of manufacturer finance and bank, and the most commonly used financial methods are these two financial methods, and the new H9 financial discount is 3,000 yuan. Not to mention the interest, the car handling fee is ridiculously high, and you can buy a one-square-meter house locally. Count a 36-issue one:

What are the complaints of customers after buying a car?

The price has plunged too much, and many customers who have bought a car say: "I knew earlier that I would buy it later, and I could save a lot of money";

The 2.0T version of the dual-clutch transmission will have a lag when reversing, and it is easy to roll forward when reversing on a slope;

The box with the 220V power supply in the rear is easy to kick off, and the trunk is a bit small;

The car machine is not good, and the UI design is also poor, which is about the same as a 100,000 car.

How much does maintenance cost?

The manufacturer will give four years of 100,000 kilometers (whichever comes first) free maintenance, including all the maintenance items specified in the maintenance manual, with an interval of 1 year and 10,000 kilometers (whichever comes first).

What other things should I pay attention to when buying a car recently?

There is an order lottery during the May Day holiday, and you can draw cash car purchase subsidies ranging from 1000 to 19999 after ordering, most of which are 1000 yuan, and a few are 3999 yuan. Because only the next customer can be extracted, it is not very attractive to ordinary customers, and it can be regarded as a concession from the manufacturer to the dealer.

The replacement subsidy is 8,000 yuan, and the luxury brand replacement subsidy is 20,000 yuan (including BBA, Volvo, Cadillac, Lexus, Porsche and other luxury brand models), and the elite customer subsidy exists in name only (each dealer only gives a few places), and the enterprise households that meet the conditions can enjoy a total subsidy of 2 points of the car price.

The phrase "Hongqi is the only luxury brand among independent brands" has nothing to do with MacArthur, it is what our manager said, and of course, we say the same to our customers.

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