After the tide recedes, it is clear who is swimming naked. For the luxury brand camp of Chinese car brands going up in recent years, Great Wall launched the WEY brand, Geely launched Lynk & Co, and Chery launched Xingtu, which itself was born with a luxurious red flag, look at these brands, who can sustain development? How many Chinese luxury brands are there in today's best-selling car camp?
Hongqi is a well-deserved Chinese luxury brand
As a luxury high-end brand operated by China FAW, it has always been the car of the nobles. As early as 1958, the first Hongqi brand car was born, and now there are up to 10 models on sale, with prices ranging from 150,000 yuan to nearly one million yuan. China's well-deserved price and brand flagship model, the total sales volume in 2021 is 299674 units, an increase of 50.1% year-on-year.
In 2022, despite the impact of the epidemic in Changchun, Hongqi Automobile still sold a total of 76,181 units in the first three months, a cumulative increase of 8.74% year-on-year, which is valuable. So, why hongqi can achieve such a substantial growth, mainly because the reform of the palm trustee has achieved results, more and more models have been launched, coupled with many Chinese have red flag feelings, so more and more people buy red flag, the key is that the price of hongqi models is more and more close to the people.
Judging from word of mouth, the rapid growth of Hongqi sales in recent years, and the engine and transmission problems reported by car owners are not many, and it is only a case situation. At present, the feedback of complaints is mainly concentrated in small problems such as body accessories and electrical appliances, which is also a possible problem in all cars, and it is not enough to hang teeth.
Lynk & Co, who had a cool back to Volvo, succeeded
Geely launched Lynk & Co, with volvo's endorsement, although it is not as luxurious as Hongqi in the brand birth, but the low-key Volvo makes Lynk & Co not low-key, in 2021 the total batch sales of 221285, an increase of 25.68%. Lynk & Co's sales only lag behind Hongqi's sales in 2021, both in terms of sales and growth, so it seems that Hongqi is China's first luxury brand.
In 2022, due to the impact of the epidemic and chips, Lynk & Co sold a total of 40,719 units in the first three months of this year, down 24.2% year-on-year. The decline in sales of Lynk & Co is caused by the overall environment of the automotive industry, the epidemic and chip shortage, as well as the wide range of power three-cylinder engines, which has led to consumer resistance.
From the perspective of word of mouth, after several years of rapid development of Lynk & Co, the failure rate of the engine feedback from the owners of Lynk & Co is higher than the number of complaints of Hongqi, and the double-clutch transmission model that was once equipped, the feedback is not much, relative to the ownership of Lynk & Co, it can be said to be a case. There are still many small problems in body accessories and electrical appliances, which is also almost a common disease of all cars, which is normal.
How strong is the WEY vitality without tank support
The WEY tank brand will sell 120985 vehicles in 2021, and the previously launched fuel vehicles such as VV5, VV6, VV7 and P8 will be discontinued. The current launch of mocha, latte and macchiato sales are not ideal, wey after high-speed development of the sales downturn, the fundamental reason is that WEY and Haval do not have too much brand and product segmentation, in addition to replacing the shell, the price of the model did not open too much range, but formed infighting, and even led to the previous Haval H6 to grab share, and now Haval H6 also lost the championship throne because of the rise in oil prices and lack of core.
In the first three months of 2022, after WEY changed its name to launch a light hybrid mocha, latte and macchiato, it sold a total of 38,432 units in the first quarter, an increase of 92.34% year-on-year. The editor hopes that WEY's sales can continue to grow in this way, and away from the WEY tank brand, tank 300 is very popular, tank 500 is the same, but the current international and domestic oil prices downward trend is unlikely, and the tank 300 and 500 that are not fuel-efficient will withstand the test of oil prices, although the people who buy tanks are really like, but they are not bad money.
Starway, whose sales have not improved, is it a luxury brand?
In the camp of Chinese luxury brands, Xingtu has always been the fire of starlight, whether it can burn the original, I really don't know, whether the future is more fierce and less auspicious, only wait for the market to answer. According to statistics, in 2021, Xingtu sold a total of 37,154 vehicles, ranking last among Chinese luxury brands in terms of sales. In the first three months of 2022, a total of 10,646 units were sold in batches, an increase of 85.28% year-on-year. Affected by the epidemic and lack of core this year, it is very rare for Xingtu to achieve sales growth in the first quarter.
At present, Xingtu's Xingtu TX, Lanyue, Lingyun, Chasing Wind and other models, pricing and Chery's model difference is not much, although the price of Xingtu has improved sales, but the future of Chery and Xingtu competition is inevitable, in addition, Xingtu model price exploration, for Chery is a harm, the upward development of Xingtu's own brand power is also a kind of harm, how many people think that Xingtu is a luxury brand? You may even think of Jietu, which is more luxurious?
Write at the end
Xingtu, WEY, Tanks, Lynk & Co and Hongqi, these Chinese luxury brands, how much can be lived in the future, just wait for the market to answer it. From the perspective of the luxury power of the brand, Hongqi deservedly Chinese luxury brand, Lynk & Co is currently experiencing a market decline, may also be short-lived, the sales blowout of the tank may be difficult to continue, after all, the tank this hard-core off-road in addition to the personality of the shape, in fact, there is no use, the road conditions are so good, the oil price continues to rise, the person who opens the tank is not bad money to burn oil, the tank to maintain sustainable development in the future, must be transformed to energy saving and new energy, otherwise it is the current WEY's end. In addition, the downward exploration of Xingtu's price in the future may affect Chery's upward development. So, netizens, how much do you think these Chinese luxury brands can survive in the future?