In February, the domestic SUV market "suddenly changed", on the one hand, BYD Song won the first monthly sales championship of SUV, BYD's high-end model - Tang joined hands to enter the top ten; At the same time, the star model Tesla Model Y sang a triumphant song, and sales tripled year-on-year. On the other hand, the sales of the "god car" Haval H6 were "rare" less than 20,000 units, falling to the third place in the list; Changan CS75 slipped to the bottom half of the list... The sharp contrast may indicate that new energy and traditional energy models will face each other head-on in the SUV market.
In February, the domestic SUV market "suddenly changed". On the one hand, BYD Song won the first monthly SUV sales championship, and BYD's high-end model - Tang joined hands in the top ten; At the same time, the star model Tesla Model Y sang a triumphant song, and sales tripled year-on-year. On the other hand, the sales of the "god car" Haval H6 were "rare" less than 20,000 units, falling to the third place in the list; Changan CS75 slipped to the bottom half of the list...
Such a sharp contrast may indicate that new energy and traditional energy models will face each other head-on in the SUV market. In this regard, Cui Dongshu, secretary general of the Association, also said in an interview with a reporter from China Economic Network, "Although affected by price increases, the number of new energy vehicle orders in late January was relatively weak, but it picked up significantly in February, reflecting the further recognition of new energy vehicles by urban residents in short-distance commuting trips." In the future, the impact of new energy products on traditional fuel products will continue to expand. ”
New energy blossomed, and BYD Song won the championship for the first time
Specifically, BYD became the biggest winner in the SUV market in February, winning the championship and entering the list with two cars. Among them, BYD Song, which showed its skills in 2021, finally won the monthly sales championship of SUVs in February this year, writing a new milestone for itself, and sold a total of 24,532 vehicles in February, an increase of 298.76% year-on-year.
What is even more "unexpected" is that BYD's highest-priced flagship product, Tang, also ranked among the top ten SUV sales in February with a strong performance of breaking 10,000 units, and its sales soared by 677.81% year-on-year. In this regard, Cui Dongshu analyzed, "In the context of rising oil prices, strong policy support, and the continuous improvement of BYD's own product strength, Tang, which has a comprehensive layout of pure electricity and plug-and-mix, will naturally be favored." ”
The "amazing" results of Song and Tang are also a microcosm of BYD's overall performance. In February, BYD sold a total of 90,268 new cars, up 336.2% year-on-year; More notably, its new energy model sales accounted for 96.90% of the total, 87473 units, up 764.1% year-on-year. BYD, which has tasted the dividends of new energy, has the momentum of becoming a new "leader" of its own brand.
Coincidentally, under the momentum of the new energy market, Tesla Model Y only had a slight "nap" last month, and this month regained strong performance. In February, Tesla Model Y sold 18,593 units, an increase of 301.58% year-on-year, ranking 4th on the list.
The "traditional hegemon" has internal and external troubles, and the Haval H6 "rare" fell to the third
In contrast, the "traditional overlords" who are either sluggish or troubled are doubly lonely. Among them, with the gradual availability of chips, Honda CR-V performance has also improved, and its sales of 22,260 units in February, an increase of 49.44% year-on-year, won the second place in sales. However, when the state recovered, the Honda CR-V was investigated in the United States for the hidden danger of the automatic emergency braking system, which was manifested as "the vehicle will start the emergency braking without warning under normal driving conditions, resulting in an instantaneous slowdown of the vehicle.". It is worth noting that although it is not known whether there are hidden vehicles in the Chinese market, it is also worth Honda's vigilance, and the cr-V in 2018 due to the "throttle" incident is the best lesson for the past.
Next, winning the third place is definitely a "dysfunction" for the Haval H6, and the year-on-year decline of 39.52% is even more depressed, but the Haval H6, which has been difficult to meet opponents for many years, has also been frequently "out of shape" recently. First of all, the new energy of the automobile market is the trend of the times, and the excellent performance of BYD and Tesla is the best example; At the same time, focusing on other competitors, Honda CR-V, Toyota RAV4, etc. also have a comprehensive layout of fuel, hybrid, plug-in and hybrid models, in contrast, the "bitter" traditional fuel market Haval H6 competitiveness is naturally "not to advance or retreat"; In addition, with the rapid expansion of the product front, Haval's resource investment in H6 has not been "focused" in the past; Moreover, in February, the impact of Bosch's insufficient ESP supply on Great Wall Motors could not be ignored.
With haval H6 "the same disease" is also Changan CS75, which slipped from the runner-up position last month to the 6th place, the month's sales of only 12297 vehicles, a year-on-year decline of 62.01% is also the "leading" list. As a direct competitor of Haval H6, the product strength of the two models can be described as between Bo zhong, but Changan CS75 also faces the drawbacks of insufficient energy form of the model, which brings the limitations of competition; In addition, the mid-term remodeling model is coming or is also one of the reasons for the poor performance of the Changan CS75 this month. (China Economic Network reporter Guo Yue)