The SUV market is a very inward-coiled segment, and it is impossible to count how many months the Haval H6 has been winning the SUV sales championship, but there are always people looking forward to a model that can pull it down. No, the SUV sales ranking in February this year has surprised many people.
According to the Association of Passenger Transporters, SUV sales in February were 587,000 units, up 3.2% year-on-year and down 39.9% month-on-month. Specific to the sales ranking, the top three have undergone a shuffle, BYD Song has successively surpassed the Honda CR-V and Haval H6 to the top, The Changan CS75 has fallen to sixth, but the Auchan X5 has been shortlisted for ninth place.
In addition, trumpchi GS4, which has been away from the list for a long time, has also reappeared in the top 15 list, and BYD Tang has also given us a very big surprise, ranking tenth. In general, the list is dominated by independent brands and Japanese brand models, only Mercedes-Benz GRC and Tiguan are on the list in Germany, and Tesla Model Y in the United States.
New energy helps, surprises
BYD's sales performance in February can be described by the word "open and hanging", in the final analysis, the new energy shareholder wind is too good to use. BYD's sales of all series in February were 90,268 units, an increase of 336% year-on-year, of which the sales of new energy vehicles were 87,473 units, an increase of 764.1% year-on-year, the penetration rate of new energy vehicles was very high, and the exit speed of fuel vehicles was quite amazing.
With the strategy of "the same price of oil and electricity", to improve the penetration rate of DM models, and to seize more shares of the fuel vehicle market with the advantages of low fuel consumption, high driving quality, and green cards, this is BYD's very clear idea. In fact, not only BYD Song, BYD's performance of the entire car series is very good, and its future sales are very promising when oil prices fluctuate frequently and remain high.
The performance of the Model Y naturally does not need to be repeated too much, Tesla's brand aura is only worried about whether the production capacity can keep up. With the continuous improvement of the domestic production rate, the price advantage is very obvious.
However, under the influence of international unfavorable factors such as "lack of core" and "raw material price", the price of new energy vehicle products is generally raised, whether this will affect the consumer's desire to buy, at present, the impact is not large.
The Japanese system is strong and gradually warming up
In the Japanese SUV camp, the main products are "Two Fields". After experiencing the pain of "missing core", Honda CR-V sales quickly picked up and returned to the second ranks, which is the strength of star models and brand appeal. As for the small joint venture SUV camp, it is still led by Honda, and XRV and Binzhi are firmly in seventh and eighth place.
As for Toyota, only the RAV4 model was selected for the list, and the classic is eternal, which is the charm of historical accumulation. Although the usual two-car strategy allows Toyota to continue to incubate other sister models in China, and the sales performance is acceptable, it is quite difficult to surpass the RAV4.
Although the Qashqai is a relatively stable model of Nissan, it has fallen to the fourteenth place, and the product strength is slightly weak with age, and the replacement should be put on the agenda. The big brother Qijun, because of the use of a new three-cylinder machine, has been out of the list for some days. Although Qijun Glory returned to the public vision as an old model, its sales performance was not yet satisfactory.
The Ashkenazi system is declining, and the masses in the north and south must be vigilant
Since the discontinuation of the old Tiguan, the Tiguan car series has directly become the positioning of medium-sized SUVs, and the circle layer and user group have also undergone certain changes, but the sales performance is still relatively firm. On the contrary, the market share of the original Old Wayview has been dispersed after being distributed to different models of North and South Volkswagen, so it is difficult to see that other SUVs in the Volkswagen series can have a stable ranking in the list.
With the decline of the North and South Volkswagen, the performance of the German luxury brand BBA is quite fierce under the general trend of consumption upgrading, and often models enter the monthly sales list. This month, only one German luxury brand Mercedes-Benz GLC was selected, and the BMW X3 and Audi Q5 disappeared.
In addition, Hongqi HS5 is also a lot of surprises, ranking fifteenth as an independent luxury brand. But behind this outstanding sales performance, how many are B-end online car orders, whether it is a pro or con for the brand, this is a question worth pondering.