SUV sales in February this year came as a bit of a surprise to most people. Honda CR-V, Song PLUS DM-i, Haval H6 ranked in the top three, according to the ranking, obviously Haval H6 is still strong, has been in the first echelon; and Song PLUS DM-i from the market feedback to know, buy really many people, the author has friends around the direct order; in addition, Honda CR-V ranked first can be described as deserved, because only its sales in February exceeded 20,000 vehicles, I have to say, from the data point of view, the February SUV market seems to be less popular.
From the data can prove the performance of the SUV market in February, the monthly sales of more than 10,000 vehicles is only 10 models, which seems to be inconsistent with the domestic consumers like the consumption habits of SUVs, although we can not deny the impact of the environment, but it is obvious that the overall sales data is declining. For example, the Haval H6 sold 18,593 units in February, which may have performed well compared to other models, but it is not worth mentioning compared to its past results, and it is down 43.6% month-on-month.
In addition, the Fourth Tesla Model Y has to reflect, although it is often on the cusp of the storm, the center of public opinion, and even without too much dissemination and marketing, it still ranks fourth with more than 18,000 vehicles. Secondly, we all know that Changan CS75 PLUS has been ranked in the first echelon, and the top ten of this sales list have disappeared, perhaps everyone is waiting for the new model to be listed.
In fact, in February, not only some of the above-mentioned SUVs performed poorly, but the main building SUV models of luxury brands were also waterloo, the most obvious of which was the BMW X3, which sold nearly 73,747 vehicles in February, ranking 20, down 12 places. The best-selling luxury brand SUVs in February were only ranked 11th in the overall list, and the Mercedes-Benz GLC sold 9958 units, which did not reach 10,000. That is to say, luxury brands were almost "wiped out" on the sales list in February this year, none of which ranked in the top ten, and none of which exceeded 10,000 vehicles. I have to joke that the year-end bonus is used up? Of course, rational analysis may indeed be related to the price, on the eve of the Spring Festival, each family in order to reduce the price of sales, preferential offers, is helpful to sales. Another reason is that February contains 7 days of rest for almost all the people of the country, coupled with the "holiday syndrome" factor as a worker, in fact, most industries at this stage of the performance is in a downturn, do not worry too much.
But the next March sales should be the first time this year to decide the winner, not only the recovery of Spring, but also the sprint of the first quarter, perhaps you can really know whether suVs are really unpopular.