"Continue to support the consumption of new energy vehicles!"
On March 5, a short sentence once again gave new energy vehicles a clear signal: continue to encourage consumption. This will not only give the market a reassuring pill, but also further promote the mainland new energy vehicle market from "policy-driven" to "market-driven".
According to the data, in 2021, the production and sales of new energy vehicles in mainland China reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market penetration rate was 13.4%. In January this year, in the context of only a slight increase of 0.9% in overall vehicle sales in the mainland, sales of new energy vehicles reached 431,000 units, an increase of 1.4 times year-on-year, and the market penetration rate was 17.0%.
So, with the continuous improvement of the penetration rate of new energy vehicles, the market competition will continue to intensify, who can become the leader in this competition to seize the future travel? The most critical indicator - intelligent technology. Only by relying on scientific and technological innovation, constantly breaking consumer pain points, continuously improving user desserts, and innovating the use experience of new energy products in all fields can we be in an invincible position in the market.
This puts forward new requirements for mainland new energy automobile enterprises: from scientific and technological innovation to empower products, accelerate intelligent promotion, walk out of the road of high-quality development, promote the development of the mainland new energy automobile industry, help the mainland automobile industry "change lanes and overtake", and promote the transformation of the entire automotive industry.
Intelligent technology wins the second half of new energy
For encouraging the consumption of new energy vehicles, warm winds have been blowing frequently since the beginning of this year. Prior to this, the relevant person in charge of the Ministry of Industry and Information Technology revealed that in order to promote the smooth operation of the industrial economy, multiple measures will be taken to expand consumer demand, and policies such as new energy vehicle purchase subsidies, charging facilities awards, and vehicle and vessel tax reductions and exemptions will continue to be implemented. At the same time, new energy vehicles, green smart home appliances, and green building materials will be carried out to go to the countryside.
"Although the mainland new energy vehicle market has shown a rapid growth trend in recent years, the overall scale of new energy vehicles is still relatively small, the penetration rate of new car sales still needs to be improved, and there is still a long way to go from the goal of comprehensive withdrawal of traditional fuel vehicles from the market." Zeng Qinghong, chairman of GAC Group, also said that 2022-2025 will become a key opportunity period for the rapid development of the new energy automobile industry.
However, in the critical period of the development of the new energy vehicle market, how to build the core competitiveness of car companies? If the past 10 years have changed from traditional cars to purely electrified cars, the future will enter intelligent cars that integrate electrification and intelligence. The intelligent car is no longer just a transportation vehicle, but also a large-scale intelligent terminal, a computing center, and a key node to support the construction of intelligent transportation and smart cities.
In fact, the domestic head new energy automobile enterprises have been carrying out the intelligent layout for many years, especially since 2021, and the process of product intelligence has accelerated significantly. For example, Aeon has realized self-developed L4 intelligent driving demonstration operation, and the existing products have realized the implementation of self-developed NDA pilot driver assistance system, over-the-horizon summoning parking, etc. More critically, with the increase in the popularity of intelligent technology, a single technology stacking can no longer impress the consumer group, truly meet the pain points of use, improve the car experience, and give consumers innovative technology of desserts, in order to lead the demand for consumption upgrading and become the core of competition.
Take automatic parking as an example, which is a topic that many car companies are studying. But many self-parking technologies can only identify clearly marked parking spaces, erode convenience and technology experiences. Aeon's over-the-horizon summoning parking not only liberates the driver's hands, but also identifies non-scribing irregular parking spaces for automatic parking, can remember 6 routes, so as to achieve "unmanned valet parking, summoning and driving, A learning B use", and can make the memory parking route can be shared among car owners, forming a parking route database shared by Aeon users, facing the future, this is a high-precision parking roadmap.
Innovation builds a new experience ecosystem
For Chinese brands, smart cars provide them with strategic opportunities to change lanes and overtake. The most critical thing is how to strengthen the core competitiveness and how to seize the opportunity on the new track.
In fact, China's intelligent vehicles, whether they are mass-produced with new technologies or commercialized, are at the forefront of the world, and a number of excellent enterprise forces have emerged to accelerate the development of intelligent vehicles. According to data from the Ministry of Industry and Information Technology, the proportion of the new passenger car market equipped with a combined driving assistance system will reach 20% in 2021.
At the level of specific scientific and technological achievements, taking the new generation of electronic and electrical architecture representing the core technology of intelligent vehicles as an example, the innovation ability of Chinese car companies has been at the forefront of the world. Among them, the GAC Xingling architecture, an electronic and electrical architecture independently developed by EON, is to promote the industry transformation of "software-defined automobiles". In the past, for the traditional software structure of the car, every time a new function was developed or the existing function was upgraded, it was a whole body, and all the communication matrices on the relevant function links had to be upgraded, resulting in an excessively long development cycle. The Xingling architecture greatly shortens the R&D cycle, reduces technical barriers, reduces the repetitive time spent on the development of different models, realizes the rapid development and iteration of software functions and intelligent scenarios, and provides faster service and improved user experience with higher frequency, faster and wider range of OTA upgrades.
Based on such technology, the Xingling architecture can support L4 and above high-level automatic driving, bringing a full-scenario experience of high-speed + urban road conditions, and at the intelligent cockpit level, it can realize a unified development ecological platform and create an open ecosystem of in-vehicle software.
Relying on the Xingling architecture, Aian will launch more than 10 smart electric vehicle products in the next five years, covering the entry-level to high-end luxury markets. It provides a high-quality reference path for building an intelligent ecology in the field of new energy vehicle companies.
Technology-driven is the foundation of one's life
Why can China's intelligent automobile industry achieve a stage advantage in global competition?
Fast layout and high positioning are the keys. Since 2015, the Ministry of Industry and Information Technology, the Ministry of Transport and other ministries and commissions have issued a series of policy documents to guide and standardize the development of the intelligent and connected automotive industry, and plan to gradually shift from bicycle intelligence to multi-vehicle collaboration and the coordinated development of "smart cars" and "smart roads", which puts forward innovative development requirements for technological innovation and product research and development.
Traditional car companies, new car-making forces, technology giants, shared travel platforms and unicorn companies of autonomous driving technology have opened the intelligent layout earlier. Among them, GAC is also one of the earliest car companies in China to start driverless research and development, and in 2017, the second-generation driverless car WitStarII independently developed by GAC Motor has L4 and L5 levels.
With the development of intelligent vehicles entering a high-quality stage, the cross-border integration of automobile OEMs and Internet companies and software companies, and the convergence of top technologies in various industries, promoting the rapid development of the intelligent automobile industry, and accelerating the pace of survival of the fittest, only those enterprises that can continue scientific and technological innovation in the future can keep up with or even lead the pace of industrial change.
Aeon, which has already made leading achievements in the field of intelligent vehicles, will also make every effort to develop the next generation of intelligent driving platforms and technologies through the "self-research + cooperation" approach in the future. "Aeon has been working on THE development of ICVs around EVs, and we are leading the way in the existing technologies for smart cars." Gu Huinan, general manager of GAC Aean New Energy Automobile Co., Ltd., said that after a forward-looking layout, Aeon is at the forefront of the industry in the field of ICV, such as the intelligent network, which integrates huawei and Tencent's technology to independently create the ADiGO intelligent driving interconnection ecosystem, and also cooperates with Tencent and iFLYTEK to create the world's leading intelligent health cockpit, and independently develops the L2++ pilot driving assistance system and the L4 automatic driving system in the field of intelligent driving.
In fact, the cross-border integration of the automobile industry and the ICT industry and the joint efforts in the field of intelligent driving in the future will not only further promote the rapid development and technological innovation of the two sides in the field of intelligent driving assistance, but also have a profound impact on the intelligent car industry and accelerate the industry into the era of unmanned driving.
Taking GAC As an example, since 2019, it has invested more than 30 projects in the fields of intelligent networking, new energy and semiconductors, of which the key links of the Internet of Vehicles such as intelligent cockpit, Vehicle Networking Technology, Perception Cloud, and Safety MCUs have been fully covered in the field of intelligent networking, while the core resource areas such as automatic driving chips, automatic driving middleware, automatic driving technology, and lidar chips have been fully covered in the field of automotive intelligent networking; and the focus on automatic driving technology has entered multiple core resource areas such as automatic driving chips, autonomous driving middleware, automatic driving technology, and lidar chips. This is also the core support for EIAN to become a first-class technology company.
Facing the future, with the rapid rise of China's technology-based automobile enterprises represented by EIAN, grasping the development trend of the "new four modernizations" of automobiles, and continuously cultivating and absorbing high-end innovative talents under the empowerment of institutional mechanism innovation, it is foreseeable that it will continue to lead in the next important stage of intelligent vehicles and promote industrial change.
Written by Wei Hongquan
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【Source】 Southern Press Media Group South + client