The data shows that the domestic automobile market has entered the stock era from the incremental era. That is to say, in this market, it is not everyone who buys the first car, but many consumers have to replace the new car with the car they already have. Therefore, whether or not you can control the pulse of replacement users is a new problem that manufacturers have to face. Based on the closed-loop ecological chain of used car transactions and new car retention data, 58 Auto integrates data from multiple dimensions such as brand, car series, price, and region to conduct cross-analysis of the replacement flow of new energy vehicles.
Manufacturer guidance price: 6.29-120,800 yuan
Nezha V is a popular model that has been popular with users since its launch, winning more than 50 awards such as the International CMF Design Award. As a smart tide play pure electric crossover, Nezha V continues to open up market segments. With the continuous pursuit of personalization by women, the presentation of their self-concept has been extended from clothing to mobile phones, handbags and even cars. In order to meet the personalized needs of female users for cars, Nezha Automobile has also launched a female version of the model on the basis of Nezha V.
Nezha V user statistics show that young users aged 26-35 account for up to 52%, and the proportion of additional users also exceeds 50%; in terms of user distribution, the delivery of first- and second-tier cities accounts for more than 50%, of which Zhengzhou is the city with the highest delivery volume of Nezha V. Nezha Auto launched Nezha Care+ service, 270+ service outlets throughout the country, covering 100 cities in the country "Nezha Power", but also provided Nezha V owners with a full-scenario charging solution.
In addition to the perfect after-sales service network, the online and offline marketing channels have also improved the user's experience. Nezha Automobile's offline channels have reached 308, covering 25 provinces and 173 cities, covering 50% of the city. Among them, the number of directly operated channels has reached 69, providing a broad platform for reaching users with products and services at zero distance.
Manufacturer guidance price: 8.68-106,800 yuan
The new car adopts a new family design style, and there will be a thick chrome decoration strip between the headlights through the front face, similar to byBYD Han, who first adopted this style. As an electric vehicle, the new car adopts a closed front face design and a charging port on the bumper. The design of the new car on the side and rear continues the style of the previous meta-EV, especially the design of the back-mounted spare tire, making it look more cute. Its body length, width and height are 4375/1785/1680mm, and the wheelbase is 2535mm.
In terms of interior, the typical BYD family style, the whole series is equipped with 8-inch LCD instruments and 10.1-inch central control screens, the central control screen also supports the rotation function, and the DiLink system is also very familiar to everyone, not only the interface is clear, but also can support almost all Android application installations.
In the power part, the YuanPro is equipped with a permanent magnet synchronous motor with a maximum power of 100 kW and a peak torque of 210 Nm. The battery has two capacities, namely the lithium iron phosphate blade battery with a capacity of 38.9kWh and 50.1kWh, corresponding to a cruising range of 301km and 401km, respectively. Enough to meet the transportation needs of the city.
Manufacturer guidance price: 154,800 yuan
GAC BJEV GE3 was actually debuted at the North American Auto Show in 2017, and then officially listed in China. In fact, GE3 was not vigorously promoted in the early stage of listing, from the early 300 km comprehensive endurance to the later 410 km GE3 530 version, which was deeply liked by consumers.
Although the GAC Trumpchi GE3 is positioned as a small SUV, the visual sense of youth is very good, and it looks like a compact SUV. And its shape design is very pleasing, there is no exaggerated lines, the whole is that simple design, overall durable.
Although the interior is not made of expensive materials, the level of workmanship is still commendable. The layout of the interior has been upgraded compared to the old model, and the air conditioning outlet and screen size have been changed. There are no fancy designs, everything starts from the actual use of the car.
The overall comfort of the seats is very good, the rear space is not bad, in this class it belongs to the middle and upper level, and the floor is almost flat, which is commendable.
GAC BJEV's GE3 was born in an exclusive new energy platform rather than oil to electricity, which can be regarded as a big advantage in the past few years, consumers are more recognized, and then from the real reputation of the owner, the performance is quite outstanding. The price of 12.98-155,800 yuan can still be accepted by consumers, so when replacing, everyone will naturally think of Trumpchi GE3.
At present, GE3 is sold in the store of GAC Aean, and friends who like it can pay attention to a wave, and experience many models of GAC Aean by the way, and maybe the next attention on the list is the Aeon series of models.
For most families, it is acceptable to spend 100,000 yuan to buy a new energy vehicle, this price point, in addition to the choice of pure electric cars, you can also choose small SUVs, and in the model that replacement users are most concerned about, Nezha N01 is on the list.
Nezha N01 targets the "Wisdom · Fun family", with the leading easy driving experience, comfortable and safe space, young fashion appearance, intelligent technology experience, to bring consumers a "good driving, good ride, good looking, fun" car experience.
Independent forward research and development of the chassis system, more comfortable control, the maximum endurance of up to 380 km, the maximum speed of 120 km / h or more, 0-50 km acceleration of less than 4.9 seconds. In the fast charging mode, Nezha N01 can charge to 80% of the power in 30 minutes, which is very efficient for daily temporary recharge. The car is equipped with an H-EPT electronic control system with an energy recovery efficiency of up to 20%. With a length of nearly 3.9 meters and a wheelbase of 2370mm, it has more space than the A00 class cars on the market, making the driver and occupants more comfortable and smooth. In addition, the interior space is greater than 2400L, and it has the largest trunk space of 279L, which can meet the storage needs of users to the greatest extent.
At present, this N01 is no longer sold, but after the launch has also received a large number of consumer attention, at present, Nezha V, Nezha V Pro, Nezha U Pro is the follow-up model, the attention is also very high.
Manufacturer guidance price: 11.98-13.58 million yuan
Since its launch in October 2018, the first SUV model of the BMA modular architecture that Geely has built, the cumulative sales volume has exceeded 370,000, ranking among the top three in sales of small SUVs and the champion of small SUV sales of Chinese brands, and is a representative model of Geely's brand rejuvenation. With the sports trend of the shape design, excellent power performance is known as "Chinese steel cannon". Just ask this appearance, which young man does not look at it twice?
Binyue New Energy is a plug-in hybrid model, based on the Binyue 1.5T model to build, the total power of the engine and motor up to 190 kilowatts, the maximum torque of 415 Nm, the Ministry of Industry and Information Technology announced the pure electric mileage from the original 62 km to the current 85 km, as long as the daily can be charged, basically can meet the needs of commuting in the city, thereby avoiding fuel consumption. Now that 95# gasoline has been 8.52 yuan / liter, a fuel-efficient model is really too necessary.
In summary, Nezha Automobile has attracted much attention in the field of new energy small SUVs, with 2 main models in the forefront, and the new car-making forces have gradually attracted more attention from consumers. In the field of small SUVs, everyone is still concerned about the model of about 100,000 yuan, and the main consideration of the original user exchange is still economy, so who can grasp the needs of consumers is the most important.
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