Starting from May 2021, the Autonomous Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network will jointly release the MPV Value Spread Index (AVSI) on the 25th of each month, which shows the ranking of models that are concerned during the month through the data model and the exposure frequency of specific models on the network.
Independence and joint ventures, sales ranking is difficult to distinguish
In January's MPV sales list, Wuling Hongguang ranked first with sales of 26,063 units; Buick GL8 ranked second with sales of 16,057 units; and third place was Trumpchi M6, with 6,311 vehicles sold in January. In the first two months, Kustu, who ranked high, fell to thirteenth place.
Judging from the sales rankings of the top 15, the ranking of independent brands and joint venture MPV models is not comparable. Compared with the previous list dominated by independent brands, the importance of joint venture brands to the MPV market and mature products are gradually increasing, and new cars are launched to enter the list. For example, Kustu before him, and Senna, who is sixth in this month. However, although the new MPV of the joint venture brand is launched into the list, it may not be able to "dominate the list" for a long time, after all, the market is the real touchstone.
The new car race was at the top of the list, and Changan's two models were on the list
According to the newly released January MPV Value Communication Index, GAC Toyota's Senna ranked first, with an index value of 12859 and a growth rate of 75.89%, and the attention continued to rise. As a hybrid MPV model listed in October 2021, in addition to the hybrid blessing, its configuration and space have been recognized by many consumers, and it has the blessing of "alpha", so that this car has good sales and attention.
In addition, Changan Automobile's autonomous sequence has two models on the list, namely Changan Kaicheng's Ono and Changan Auchan. All along, Changan Automobile has continued to cultivate in its own sequence products. Judging from the previous lists of cars and SUVs, Changan Yidong and Changan CS75 have maintained a good position and attention in the sales ranking and value dissemination index ranking.
Changan's two MPV entered the January MPV value transmission index ranking, which further improved the sequence of Changan Automobile in the autonomous camp.
summary:
After the change in consumer demand, the attention of MPV models and the use of car scenes have changed a lot. Previously, it has been its own brands that have occupied most of the market. Judging from the models in the list, the joint venture brand is more cautious in the launch of MPV products, and has the same stage with the independent MPV in terms of configuration and price.
After all, the number of car buyers and magnitude of MPV cannot be compared with cars and SUVs. Consumers value more food brand endorsement and safety. Therefore, iterative upgrading on an MPV product is also a common strategy adopted by various car companies at present.
illustrate:
In terms of data sources, the value communication index collects 10-word titles and content keywords of > through the news homepage (Sohu, Sina, Autonomous Auto Network, Tencent, NetEase, Phoenix, etc.), news clients (today's headlines, a little information, etc.), celebrity Microblogs, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&A, Wukong, etc.), and forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.