The Spring Festival has passed, whether you like it or not, most people have returned to work, perhaps many people are like me, after a holiday, all kinds of post-holiday syndrome, just go to work will definitely be a little confused: what did I do?
But no matter what, we must also have a professional spirit, and we must continue to produce good content for everyone in the new year. The time came to the end of February, and the sales list was also out, so the sales interpretation had to come as scheduled. This time, let's first take a look at the list of new energy vehicles in January, after all, new energy vehicles are now in the sky, and it is also an area with the highest attention.
The association will divide the new energy vehicles into two categories of cars and SUVs, because there are more models, we will not analyze them one by one, just find a few more focused, or interesting cars to talk about.
Overall, new energy vehicles still maintain a very strong upward momentum, with a year-on-year increase of not three digits, and they are embarrassed to say hello to others. In terms of total, 343,000 new energy vehicles were sold in January, far exceeding the sales of MPVs, and launched an impact on cars and SUVs. If this growth rate is maintained, then competing with cars and SUVs is really just around the corner.
New energy car: Hongguang MINIEV's sales crown status has been impacted
Next, we refine to the level of specific models, first of all, new energy cars. Not surprisingly, the first position is still Hongguang MINIEV, but at the same time we can see a trend, that is, the advantages of MINIEV are not so obvious, especially BYD Qin has been catching up, this time only with a slight gap of 1864 vehicles to yield to the second.
I dare say that if MINIEV doesn't have any new moves, it will soon be surpassed by Qin. In fact, the reason is very simple, because MINIEV is no longer unique in the market. After leading the way for a while, many brands quickly followed up and launched corresponding products.
And the threshold for making micro-pure electric vehicles is not high, which makes MINIEV unable to open the gap with the latecomers in terms of product strength. Are 30,000, 40,000 small electric vehicles, consumers for this price of the model does not have so many requirements, basically can be opened, not ugly on the line. Therefore, THE FIRST-MOVER ADVANTAGE OF MINIEV HAS BEEN GRADUALLY WORN AWAY, ESPECIALLY WHEN THE QQ ICE CREAM IS ALSO A COMPETITOR FROM A LARGE FACTORY APPEARS, AND THE DAY OF MINIEV IS EVEN WORSE.
QQ ice cream, which was only listed on December 28, 2021, has been close to the 10,000-vehicle mark in January, indicating that the demand for this segment is still strong, but the high homogenization of products is an urgent problem to be solved, otherwise it is very likely that the future will be "flying higher, falling heavier".
The BYD Qin PLUS DM-i is different, it has BYD's unique secret DM-i super hybrid system. To say that BYD is really worthy of being an excellent "science and engineering man", engaging in technology is a good hand. In the environment of many years of silence and being generally unoptimized by the industry and outside, the DM-i system was launched, which is definitely a feat worth going down in history. With its own strength, BYD has revitalized the plug-and-mix market.
The DM-i system is by no means a manufacturer's publicity gimmick, and its real strength is also breathtaking. It solves the common problems such as high price, high fuel consumption and serious decline in feed power, so that plug-and-mix truly become the existence of combining the advantages of oil trucks and trams. Previously, I also test drove the Qin PLUS DM-i, the chassis and steering feeling is not lost to the joint venture class of the car; the electric-based drive mode, the power feeling is infinitely close to the pure electric car; at the same time, the city's measured fuel consumption is as low as 1.25L/100km, and it is easy to drive and save fuel, and it is strange to sell badly.
After DM-i, other head independent manufacturers have also launched their own hybrid systems, but as of now, no market performance can be compared with DM-i.
We turn our attention back to the sales list, and the third-place BYD Han is playing normally, needless to say. It is worth noting that the Dolphin, the first model of the BYD Marine series, was launched in August last year, and now the sales volume has also stood above 10,000 vehicles, which can be said to have started the first cannon and made a good start for more Marine series models after that.
In addition, there are two cars that are also quite eye-catching, although the ranking is not too high, but the year-on-year growth is quite scary, one is the 12th place Sihao E10X, and the other is the 15th place geometric A. These two cars were only sold dozens of vehicles a month in the same period last year, and have now reached the level of 3 or 4 thousand, far exceeding the total growth rate of the new energy market.
Sihao E10X is a four-door five-seat electric car, the body size and the previous BYD F0, Changan Ben ben, everyone has a concept of it. Compared with models such as MINIEV, it is more in line with everyone's perception of an orthodox car. And its power, space, configuration, endurance, etc., are far superior, can be applied to more use scenarios than selling vegetables and sending babies, while the price of 39,900-76,900 yuan is also relatively low, and it is normal for sales to soar.
Geometry is an independent pure electric brand under Geely, and geometry A is its first model. At first, this car sold well, probably due to the identity of "oil to electricity" dragging its feet. Now that sales have soared, I think it is very likely that the quality of the product has been recognized. Not long ago, I hit a geometric A ride-hailing car, under the "unremarkable" appearance, its excellent ride texture and the good workmanship of the interior were completely unexpected.
New energy SUV: BYD Song successfully reached the top
It is the turn of the new energy SUV below, first of all, congratulations to BYD Song for winning the crown. Sales of more than 20,000 also opened up a relatively large gap with other models. But while we are happy, we also have to recognize one thing, that is, a simple Song on the list, the following should include Song PLUS DM-i, Song Pro DM-i and Song PLUS EV and other models, equivalent to team battles.
The second Tesla Model Y is really a single fight, and although the storm is continuous, it can still sell so well. Really like Apple in the phone, Tesla can't look at it with normal eyes.
The fifth-place BYD dollar should change soon, because the latest yuan PLUS has just gone public. Compared with the current yuan, the new car has been greatly improved in all aspects. The blessing of e-platform 3.0 is a good guarantee for the performance of the vehicle mechanical level. The new Dragon Face 3.0 design language, as well as the new interior style, also make the yuan PLUS change the previous appearance of BYD and become a lot of Fashion.
Since the pre-sale began on January 1, 2022, the number of yuan PLUS orders has exceeded 20,000 units, and it is clear that this is another model with explosive potential. The addition of fresh blood will provide a huge impetus to the Yuanche system, and it is curious that it will rush to the top of the sales list.
So far, Nezha, a new power brand, has launched three models, two of which are on the list, and the position is not bad. To be honest, I have also briefly tested Nezha U before, and the overall performance is quite normal, but it is difficult to say what highlights there are, maybe equilibrium is its advantage. Therefore, in the field of new energy, the influence of brands on consumers' car purchase decisions has been very slight.
The phenomenal model Extreme Kr 001 ranks tenth with sales of 3530 units, why is it that such a popular car, sales are relatively average? Because the extreme krypton 001 has only begun to be delivered, all aspects are not on the right track, and after a while, it will be its normal performance, look forward to it.
The sales volume of the ID.4 brothers of the North and South Volkswagen is basically flat, and from the perspective of sales figures, it should not meet the expectations of the public. Still that sentence, the brand effect is not very good in the new energy area, even if it is a giant like Volkswagen, it has to change the way to play. I have test-driven ID.4 and ID.6 before, and the overall performance is still "very popular", that is, it is very stable and mature in all aspects, but this feeling may not be very suitable in the field of new energy full of youth and vitality. If you want to continue your advantages in the new era, Volkswagen has a lot to do.
I'm not afraid to lose people, and when I saw the fourteenth place, I became a black question mark face: What brand is EasyJet? To this end, I also checked it out, it turned out to be a joint venture company formed by Dongfeng Motor and Renault-Nissan Alliance. The Easy Jet EX1 is the previous Renault eNo. It is basically in the same class as the Sihao E10X above, and the price range is 45,700-81,700 yuan. It seems that in the new era, we must always maintain a learning attitude, otherwise the brand will not be recognized.
summary
Compared with the traditional sedan and SUVs and other lists, the new energy list is more interesting, after all, this is a booming market, which can bring us surprises at any time. I don't know what highlights next month's list will be, but I have now begun to rub my hands in anticipation.