On March 10, Wuling Automobile officially announced that 12 hours after the Wuling Hongguang MINIEV GAMEBOY edition was on sale, the number of blind bookings has exceeded 3682.
Wuling Hongguang MINIEV GAMEBOY adopts a new shape design, the design is more personalized and scientific and technological, and the configuration performance has been fully upgraded. Moreover, the car is also equipped with "the first original personalized customization service platform in China" to provide more personalized customization needs for car owners and users.
The new car measures 3061*1520*1659mm and has a wheelbase of 2010mm, which is slightly larger than the current model. In terms of power, the new car will be upgraded to a maximum power 30kW motor, with a peak torque of 110N·m, which is significantly higher than the current model. The battery will also be replaced with a 26.6kWh battery, the CLTC has a cruising range of 300km, and a 200km version will also be available.
The battery life of the ordinary MINIEV "Joy" is 170km, the price is 38,800 yuan, even if it is a 200km version, the price is likely to exceed 40,000, and the 300km endurance version is higher.
The older generation of Chinese people have always been beautiful in buying cars, and although the concept of car purchase among young people has changed, there will still be people who want to buy a big car with face. If the price of Wuling Hongguang MINIEV GAMEBOY 300km rises to 50,000, some consumers want to add some money to the space of the A-class car. Therefore, Xiao Lei does not expect that the sales volume of this model will be particularly high.
However, its design is really good-looking, firmly grasping young people who like personality. The monthly sales of MINIEV often exceed 30,000 units, and there are already many ordinary MINIEV models on the road, or some young people who pursue individuality are willing to pay a premium for the design.
In the domestic new energy vehicle market, BYD and Tesla are inseparable. However, in the entry-level micro pure tram market, almost Wuling Hongguang MINIEV is the only one, and the subsequent appearance of Reading mango, Chery QQ ice cream, etc., is also difficult to shake its status.
Hongguang MINIEV has a large amount, there are many parts available for repair, the follow-up maintenance cost is very low, coupled with the herd mentality of the Chinese people buying a car, Xiaolei expects that Wuling will also maintain the hegemonic position in the field of micro trams.