The Wuling Hongguang MINIEV family, which swept through the major sales lists, once again mentioned a new member.
On April 8, SAIC-GM-Wuling Hongguang MINIEV GAMEBOY was officially launched, and with the original "basic version" MINIEV and macaron version, a MINIEV "universe" seems to have begun to take shape.
According to official news, the new car has launched a total of four models, namely the play model 200km endurance, the play coffee model 200km endurance, the play game 300km endurance, the play coffee model 300km endurance, the price is 55,800 yuan, 57,800 yuan, 67,800 yuan, 69,800 yuan, respectively.
With its own modification genes, this is a big toy for men
Compared with the original models of MINIEV, the most impactful change in the GAMEBOY series is that the body size is a circle larger, the size space of the whole vehicle is fully upgraded, the length of the car exceeds 3 meters, hits 3061mm, the wheelbase breaks through 2 meters, reaching 2010mm, and the space is more applicable.
Different versions of the new car have a range of 200km/300km, equipped with a 3.3kW stable and efficient charger, a 30kW drive motor, the maximum torque can reach 110N·m, considering that the absolute size and "weight" of the vehicle are not large, the motor power and torque are greatly increased, and the power output of the new car is more powerful.
Slightly regrettable, the new car still does not support DC fast charging, the use of AC charging piles or home 220V triangular socket with ground, charging time shortened to 5.5 hours, only 8.5 hours can be fully charged.
As a transportation artifact, MINIEV is a proper street car, many MINIEV owners will also decorate their vehicles, GAMEBOY series, providing a more hardcore gameplay.
In the view of mars channel, the GAMEBOY series can provide free choice of official modification kits, and also open up a new track for new energy vehicles to "deliver and modify."
Customized operation is also very simple, through the LINK of the small program of LING LAB, you can realize the online personality customization of their own car, with different Tide creation accessories, truly realize thousands of people and thousands of cars.
Offline channels also provide experience channels for official reform, according to Wuling's planning, will be in 198 cities across the country, 246 stores, mainly second-tier and new first-tier cities, planning LING LAB offline experience zone.
After the user places an order in THE LING LAB, the dealer staff will notify the user to drive the car to the store for free installation kit, and the user only needs to choose the nearest SAIC-GM-Wuling dealer or directly operated store. Generally speaking, from purchase to delivery, it takes about ten days to complete the installation.
The MINIEV "universe" is beginning to take shape
Under the soaring cost of raw materials, new energy vehicles are experiencing a wave of price increases, and several small electric vehicles under SAIC-GM-Wuling have also been forced to increase prices, ranging from 4,000 yuan to 8,000 yuan, and the starting price of MINIEV has also risen from 28,800 yuan to 32,800 yuan. The pricing of the GAMEBOY series is obviously also affected by the price increase, and the new car has now touched the 60,000 yuan level market.
But in the market terminal, the current most expensive MINIEV is still hot, from March 9 blind booking to now April 8, GAMEBOY 30 days time order exceeded 30,000 vehicles, and the previous MINIEV more "please" female users different, GAMEBOY series of male users accounted for up to 77%, Wuling Hongguang MINIEV car series to achieve a "kill" for male and female users, a MINIEV "universe" also initially formed.
Last year, SAIC-GM-Wuling sold 395,000 MINIEV, in a single model sales, and even exploded Tesla, BYD and other car companies, so in March this year, SAIC-GM-Wuling also proposed a "two million, five tens of billions" new energy strategy, of which it is expected that by 2023, SAIC-GM-Wuling will strive for annual sales of pure electric new energy vehicles of 1 million.
SAIC-GM-Wuling through the small car to establish a pure electricity market basic disk, now look at the goal has been achieved, but to impact the million, still need a richer product matrix, GAMEBOY series of upward breakthrough, will be a new starting point.