The debut was a blockbuster, and the roll king officially arrived.
This is the evaluation of the yuan PLUS on February 19 this year, when the yuan PLUS was listed, a group of media reporters and industry insiders evaluated the yuan PLUS.
Follow-up facts have proved that this meta PLUS is indeed quite capable of playing. No, on February 22, BYD official micro released such a message, in just two days, the order of yuan PLUS has broken 20,000 units.
If I remember correctly, BYD Yuan had basically no sense of existence before, and at its peak it was a few thousand units sold, and the good days lasted for a short time, that is, a few months.
From a macro point of view, although the independent small SUV of BYD Yuan has had a short peak period, the overall market discourse power is still in the hands of the joint venture models represented by Binzhi and XR-V.
Unexpectedly, with the official arrival of the meta PLUS, such a situation is gone. 20,000 units of orders in 2 days, even if it is Honda with the blessing of faith, I have to admire this data.
What is more worth mentioning is that from the recently released SUV retail sales ranking in March, the retail sales volume of yuan PLUS successfully exceeded 10,000 units in the month, reaching 10,017 units, ranking 17th in this list, winning AION Y, second only to Trumpchi GS4.
This has actually released a very obvious signal, those traditional fuel small SUVs, are about to be beaten down by the pure electric small SUV with a burst of cost performance such as the yuan PLUS.
This is definitely not alarmist. You can find that the fuel small SUVs that can be ranked in the front, there are only Nissan Qashqai, Honda Shuangxiong And XR-V, and the rest such as Volkswagen Tange, Toyota C-HR/ Yize, Mercedes-Benz GLA, Audi Q2L, etc., are becoming more and more inadequate in terms of sales. What often appears at the top of the list is pure electric models such as the Meta PLUS and AION Y.
In fact, for sales figures like metaPLUS, I privately consulted an insider at BYD. In his words, this sales volume is in their expectations, if it were not for the rebound of the epidemic in many places in China in March that affected the automotive supply chain, coupled with BYD's own tight production capacity, many orders could not be delivered, otherwise the data would look better.
If you think about it carefully, it is indeed the truth that the product strength of metaPLUS is indeed too strong, and it can be said that there is almost no big opponent in the same level.
The first is the core e-platform 3.0, which determines that the car was born and won at the starting line, and the core level of battery, motor and electronic control ensures the optimal product strength. After all, 204 horsepower, peak torque or ultra-330N·m, 510km NEDC conditions are really not vegetarian.
Secondly, the intelligent and scientific and technological equipment that young people like to hear, none of them have fallen on the meta PLUS, such as DiLink 4.0 (4G) intelligent network system, DiPilot intelligent driver assistance system, Dirac audio, multi-color rhythm interactive atmosphere lights, etc., with reference to its price of 13.18-15.98 million yuan, simply do not be too conscientious.
Again, it's a brand new and upgraded space. The length, width and height are 4455/1875/1615mm, the wheelbase is 2720mm, which is a full level larger than the Yuan Pro, which is completely a compact SUV, and the internal riding experience is not worse than the fuel compact SUV.
Combining these product strengths, and then comparing with the joint venture fuel small SUV at about the same price, it is not a high judgment. Even to put it bluntly, compared with some fuel compact SUVs, the yuan PLUS does not necessarily lose. That is, a netizen summed up that the meta PLUS counterattack honda XR-V such a joint venture fuel small SUV, although it looks cruel, but there is no way, this is the truth.
In the future, there will be more A-class pure electric SUVs like metaPLUS, and it is an unstoppable reality that the same level of fuel vehicles will be rolled up again. In the follow-up, let's look forward to the big changes in the market together.