Those friends who don't know too much about cars must know nothing about Seahorse Cars, right? Is Haima Automobile a joint venture brand founded by Hainan Automobile and Mazda? I can only say that it was before, not now, depending on how you understand, "Haima" in the past is a short name, meaning "Hainan Mazda", just like the current "North and South Volkswagen", "South Volkswagen" refers to SAIC Volkswagen, "North Volkswagen" refers to FAW - Volkswagen, this is a concise abbreviation, which is also the reason why "Haima" was a joint venture brand in the past. Later, Mazda withdrew from the "seahorse", and FAW and Changan Automobile formed FAW Mazda and Changan Mazda respectively, at this time the "seahorse" should be renamed Hainan Automobile, but it re-registered the "seahorse" trademark, and applied for a similar Mazda logo, are a circle, inside is a seagull flying with wings outstretched, but the seagull wings of the Mazda logo are open upwards, and the seagull wings of the seahorse automobile are straight. This is a bit confusing, and it is not good to say that it is a fish eye.
You can also regard this behavior as "rubbing heat", through the relationship with Mazda has cooperated to try to drive the increase in sales, at the beginning it did "deceive" many people, many consumers still feel that Haima Automobile is a Japanese brand, but "paper wrapped can not hold the fire", Haima Automobile's sales have been sluggish, the sales of Haima M3, Haima M6 and Haima S5 are not high, a fierce operation, still can not change the dilemma faced by Haima Automobile, but also made it a very "embarrassing" domestic car.
The current Haima automobile is actually two parts, one is FAW Haima and the other is Haima Zhengzhou. At present, Haima Zhengzhou has only one model on sale - Haima 8S, FAW Haima only has 2 models on sale - Haima 6P and Haima 7X, the rest of the models are suspended, and the brand "Haima" has gradually faded out of people's sight. In fact, it is not necessary to say that Haima Motors, that is, Mazda's situation is becoming more and more marginalized, although the same are Japanese cars, but Mazda can not be compared with "two fields and one production" in terms of sales, and even less than gazc Mitsubishi sales, the final result is that FAW Mazda was acquired by Changan Mazda, not so much as "acquisition", but "asset restructuring", in order to face the increasingly competitive passenger car market.
Many people have always said that "good is rewarded with good, and evil is rewarded with evil", but in fact? Ghost on the weak body, Buddha let the good people suffer, the world is far more cruel than you think, the passenger car market is the same, Renault Motors, Suzuki Motors, Fiat Cars withdrew from the Chinese market, Borgward Motors, Mustang Motors were acquired, Lifan Motors, Zotye Automobile bankruptcy, but where the management made a wrong decision, facing the break of the capital chain, and then want to "turn over", has "no power to return to heaven", had to quit, was sent to the trading market or bankruptcy, this is the truth of this world, cruel and cold, But we still have to smile to face life, maybe behind the warm smile, is a cold face, the separation of the skin bag and the soul, is not tortured by reality, no one is easy.
The defeat of Haima Automobile cannot help but make people reflect: what kind of independent brand can laugh to the end? From the perspective of sales, the annual sales of Great Wall Motors, Changan Automobile and Geely Automobile have reached or approached 1 million, and chery Automobile and BYD Automobile have increased greatly, and these brands have one thing in common, that is, they have the ability to independently develop and have their own core technologies. Look at those failed brands, either "copycat", or "imitation", or misleading consumers, as long as they do not build cars in a down-to-earth manner, as long as they do not invest heavily in research and development, they will be ruthlessly eliminated or resisted by the market, and there is not much time left for Haima Automobile. What do you think about Seahorse Cars?