The deepest impression of Nissan X-Trail is that when the previous generation model was just released, in the TV commercial, there were constantly ice cubes falling on the mountain, but X-Trail rushed up the high slope in the face of danger. At that time, the four-wheel drive was still a relatively new thing, and The four-wheel drive of Qijun was the best performance among the japanese top three at that time. Coupled with Nissan's large sofa, larger body size than Rongfang and CR-V, the previous generation of X-Trail is on fire, even after the arrival of TNGA Rongfang and 1.5T CR-V, X-Trail can maintain sales levels of tens of thousands.
However, all this has changed after the replacement of the new generation of X-Trail. The 1.5T VC-TURBO exploded 204 horsepower, the new exterior shape followed the trend, the high-tech interior subverted the image of moderation, and the space performance was superior to the same level, but consumers only remembered that the engine of the new Qijun was three-cylinder.
In fact, the three-cylinder engine of The New Qijun is not bad, 204 horsepower, 300N·m, acceleration for more than 8 seconds, two-wheel drive fuel consumption of 5.8L, and the same level of CR-V1.5T compared to the wind, the power is much stronger than Rongfang.
But the mistake is that the pricing of the new Qijun is higher than that of Rongfang and CR-V, and those consumers who originally thought that the X-Jun three cylinder would have an advantage over competitors in price felt that such pricing insulted their own INTELLIGENCE. In fact, the pricing of the previous generation of X-Trail was about 9,000 yuan higher than Rongfang and CR-V, but at that time everyone was 2.0L+CVT, and no one was much stronger than anyone, plus X-Trail had a high configuration and high discounts, so not many people cared about the price gap.
But now it's different, Toyota's TNGA has killed everywhere, Honda's efficient power has won the market, and both rivals have also introduced hybrid systems, which have raised this class of models to new heights in terms of fuel consumption and driving quality.
However, Nissan brings consumers a three-cylinder engine, and most importantly , it is still expensive.
In order to cope with such a situation, Nissan resurrected the old X-Trail and named it "X-Trail Glory", hoping to use it to reproduce the glory of X-Trail. However, the pricing of Qijun Glory is still one word - expensive! How expensive is the pricing of X-Trail Glory? It is more expensive than the new Qijun after the replacement. Those who want to "pick up leaks" and hope that X-Trail Glory can sell for 150,000 people once again feel that their INTELLIGENCE has been insulted.
In fact, clear-eyed people can see that the glory of Qijun is to set off the cost performance of the new Qijun, and there will be a large discount in the later sales. But for consumers who want to choose X-Trail, in the current situation of high pricing and few discounts, why don't I choose competitors who have already given full discounts.
Therefore, the situation of Qijun is directly reflected in the sales volume. Although the sales data of each company is different, the specific figures of X-Jun are not satisfactory, and the sales volume of X-Trail in one list is 3250 units, while the other list is even worse, with only 1184 units. In the same period, Honda's CR-V sold 24,000 vehicles, Haoying 11,000 vehicles, Toyota's Rongfang 13,000 vehicles, and Willanda 16,000 vehicles, it can be said that X-Trail's market share has been divided between the two major Japanese brands.
In the face of such a situation, what Qijun needs most is to sell the car, and the most direct way to sell the car is to reduce the price, reduce the price to the expectations of consumer psychology, so as to win the market. Because there is no car that cannot be sold, only the price that cannot be sold, the bargaining power of the three-cylinder car itself is not strong, like the previous Ford, GM, are planted on the three-cylinder engine, if Nissan does not learn the lesson, X-Trail is likely to become the next Loulan.