The pricing of Qijun Glory is not low at all.
Zhengzhou Nissan released the new X-Trail Glory, which is one of the few passenger cars in Zhengzhou Nissan for many years, and Zhengzhou Nissan, which has operated commercial vehicles for many years, is under pressure to sell passenger cars.
With the previous Kijun pricing is about the same, Zhengzhou Nissan's pricing is very reasonable, if placed 3 years ago, then The pricing of 189,300 and 192,800 is not excessive.
But what is a bit embarrassing is that the new and old X-Trail is also considered to be sold in the same house, and the new X-Trail is priced lower than the old X-Trail.
Technology shifting, especially this big change, will inevitably bring completely different market signals, for example, on the new Qijun we see obvious carbon neutrality, new four industry signals, accompanied by more accurate positioning, lower costs and new technology.
The pricing strategy of the old Qijun is based on the market development standards of the past 7 years ago, and the pricing strategies under different standards will inevitably cause conflicts.
In fact, this is not a conflict, the changes caused by iterations are analyzed in an era, so we see a X-Trail glory with no bright spots at all.
The pricing is not something that Zhengzhou Nissan can rule on, so Zhengzhou Nissan is also very difficult about this pricing.
Because everyone knows that there is only one way out for the glory of X-Gun, that is, a sharp price reduction, the price of the old X-Gun has dropped to 150,000, which also means that X-Trail Glory wants to survive independently in the market, and it will inevitably drop to this price.
This price is reasonable, because the supporting suppliers and factories have formed a system, and such a price can ensure profits and sales.
But even so, the problem left for Zhengzhou Nissan is not small, the core key is the network channel problem, compared to Dongfeng Nissan's more than a thousand dealer network, Zhengzhou Nissan's sales network can be said to be very scarce, which is also the core of submerging Navarra This good car.
Poor channels mean that the product will face fewer audiences, and the poor quality of channels, small scale and inherent market form mean that the difficulty of XEco Glory's sales must be much greater than that of Dongfeng Nissan.
In the past, old Qijun was able to easily sell 20,000 monthly sales in the hands of Dongfeng Nissan, so in the hands of Zhengzhou Nissan, 5,000 units would be a pass.
On the one hand, the new X-Trail is not without sales, its sales performance is still good, the new experience brought by the new technology, users will compare the new and old products before and after, the old X-Jun is after all a product of the last era, technology products have never been to buy new and not buy old, so if the price is similar, the new X-Jun must be a roadblock on the sales of the old X-Jun.
On the other hand, the Dongfeng Nissan channel is a soft underbelly, and it is difficult to increase it, after all, some cities do not have the Zhengzhou Nissan channel, which means that this car will most likely be abandoned by the market.
The reason why it is not placed in Dongfeng Nissan is not difficult to understand.
Dongfeng Nissan is not without two generations of sales models, put The X-Jun under the name of Zhengzhou Nissan, one is determined that it must do a good job in the confidence of the new Kijun, on the other hand, today is different from the past, the new e-Power model will be fully laid, a new technology Nissan will appear, the old X-Jun this model is stable, but it is not directly related to the new technology, but it is more reasonable in Zhengzhou Nissan.
On the whole, putting it in Zhengzhou Nissan is only a stopgap measure, this car has no value for Dongfeng Nissan, and in order to squeeze out the last value of the production line, and to make the operation status of Zhengzhou Nissan dealers better, it is also a balanced weight in Zhengzhou Nissan.