Every January, the Spring Festival is coming, many consumers have a hard time getting the year-end bonus, and every time a large discount, naturally buy a new car to go home for the New Year, and convenient and noodles, so the January car market has achieved a "opening red", especially the luxury car market, a sharp increase of 18% compared with last month, it can be seen that consumption upgrade is the trend, and domestic consumers are really rich.
Specific to the model, BMW laughed from 2021 to 2022, last year with a total sales volume of 846,000 mercedes-benz to become the luxury brand sales crown, but also its first time after 2016 to get the first, and in January, BMW once again surpassed Mercedes-Benz, took the first place, of which the 5 series and 3 series were the first and second in the sales of high-end cars.
Among them, bmw 5 series sold 26,092 new cars in January, successfully ranking among the top ten in the car sales list, and rose 33.6% against the trend in the luxury car market fell by 5% year-on-year, the high-end car on the list. The BMW 3 Series performed equally strongly, up 22.1%, to know that the current 3 Series and 5 Series do not have too many terminal discounts, it is surprising to have such a performance.
Compared with BMW, Mercedes-Benz performance is slightly inferior, although Mercedes-Benz E-class won the third place in the high-end car list, but also entered the top fifteen of the car sales list, but compared with the same level of model BMW 5 series there is still a gap of about 5,000 vehicles, it is estimated that it has been frequently recalled and complained about, but in general, the performance is still outstanding, is one of the few high-end cars that have achieved sales increases.
Mercedes-Benz E-class performance is very good, C-class is somewhat crotch, although ranked 6th in the list, but fell 45.9% year-on-year, is the biggest decline in the list of car companies, estimated because next door BMW 3 series and Audi A4L are all equipped with 2.0T engines, C-class is only 1.5T, although the data is not bad, but still lack of convincing, in addition, it is not excluded because Mercedes-Benz ceded C-class production capacity to the more profitable E-class and GLC.
In addition to the traditional luxury brand models, the self-owned brand high-end model Hongqi H9 listed at the end of last year also performed well, although there is a big gap with the first-line models, but leading the second-line luxury brand camp, the cumulative sales of 3089 new cars in January, although the year-on-year decline of 12.3%, but the decline in a number of models of the same level is small, worthy of praise.
2022 has just begun, at present, many luxury brands have announced the new year new car plan, such as Hongqi will launch a "small H9", and Mercedes-Benz, BMW, Audi will also introduce more pure electric models, and like the electrification transformation is also this year's trend, the car market will be further reshuffled, at the same time this year and the whole year is different, many car companies have been ready to deal with the chip shortage, at the end of the year on the list of high-end cars, who can laugh to the end is still unknown.