laitimes

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

After the end of January, the Association of Passengers will announce the January SUV sales ranking data as scheduled, from the list data, Haval H6 still firmly occupies the top position, Followed by Changan CS75, but the third CS55 is quite eye-catching.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

Looking at the entire SUV sales data, the sales performance of 976,000 vehicles fell by 3% year-on-year, and in the context of the overall sales decline, Changan CS55 still has a substantial increase, and the sales performance of 29851 vehicles is not as good as that of Haval H6 and Changan CS75, but the year-on-year growth rate of 140.5% has shocked everyone's attention.

Changan CS55 increased by 140.5% year-on-year

The reason why Changan CS55 has such an amazing performance has a lot to do with its redesign and upgrade. Since the Changan CS55 was upgraded to CS55PLUS, its appearance has changed a lot, derived from the design language of the CS75 PLUS Yuyue-style front face, applied to the CS55PLUS, making this entry-level compact SUV look trendy.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

Blue Whale power to add this compact car has up to 188Ps power output, this power parameter, even looking at the entire compact SUV ranks can also be in the forefront, with the matching 7-speed wet dual-clutch transmission in the transmission efficiency at the same time, but also let the fuel economy be fully guaranteed, 92,900 yuan entry price point and make it appear cost-effective, combined with the terminal offer, CS55PLUS will have a very attractive starting price. Overall, CS55PLUS is also because of its outstanding comprehensive strength, so it has won the favor of the majority of consumers.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

Tesla Model Y up 896.8% yo-on-year

Since Tesla was introduced into domestic production, its sales performance has improved by leaps and bounds, before the Model 3 because of localization, so the year-on-year growth rate in a short period of time shocked everyone's attention, and this Time Model Y has such a surprising year-on-year growth rate is also because of domestic reasons. In January 2021, Tesla announced that the Model Y will be domestically produced, so the initial production capacity is relatively insufficient, and after a year of capacity climbing, Model Y can not only meet the domestic supply, but also export to foreign countries, so its substantial year-on-year growth rate only released the squeezed consumption share.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

But we also have to objectively look at the model Y outstanding sales performance, excellent power performance and high-tech trend identity, but also many people choose model Y main reasons, Tesla's successful brand management strategy makes it has become a traditional luxury brand of the flat brand, coupled with its unlimited line unlimited purchase advantages, it will naturally be favored by some luxury brand consumers.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

These two models with a year-on-year growth rate of more than 100% really attract everyone's attention, but we see that in the context of the overall decline in SUV sales, luxury brand SUVs have bucked the trend.

Mercedes-Benz GRC up 14.7% yo-o-y

Since the beginning of the epidemic, Mercedes-Benz GLC sales have been particularly eye-catching. Because in the early days of the epidemic, most ordinary brand SUVs were due to weak consumption caused by sales decline, but the sales performance of mercedes-Benz GLC luxury SUV was exceptionally strong, and the excellent sales performance made it directly squeeze into the top ten sales. At that time, the root cause of the analysis was that the income of luxury car consumers was less affected by the epidemic. But according to the grac's long-term squeeze into the top ten SUV sales, the situation is not so simple.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

Part of this is due to the consumption upgrade of previous car buyers, and another part of the reason is that the middle class is indeed expanding. The Mercedes-Benz GLC is satisfactory in terms of brand, appearance, interior and comfort, so it is reasonable that its sales can rise against the trend.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

BMW X3 up 40.2% yo-yo

In 2021, BMW's sales are extremely prominent in both the global market and the domestic market, and globally, BMW won the luxury brand sales championship with a sales result of 2.21 million vehicles; in the domestic market, BMW won the domestic luxury brand sales championship with a sales performance of 846,000 vehicles. BMW clearly brought this advantage into 2022, and in January, the BMW X3 ended with a 40.2% year-on-year sales performance.

In January, the SUV grew by more than 800% year-on-year, and luxury brand sales rose against the trend

The reason why consumers choose BMW X3 is largely consistent with the reason for buying GLC, which is the consumption upgrade of previous car buyers. But the BMW X3 hardcore chassis and sharp handling performance can be recognized by so many people, which is unexpected by the car uncle, because it is really much more than the 3 series hardcore. Perhaps in front of the brand, comfort can also be chosen.

Uncle Che summed up

In the SUV sales ranking, most models have shown a year-on-year sales growth trend, which shows that the impact of the epidemic on the economy is gradually decreasing, and we are not far from normal living conditions. The further growth of luxury car sales shows that consumption upgrading is accelerating, and for independent brands, this stage may be the best time to build a brand upwards.

Read on