In recent years, the topic of national tide has continued to heat up, and many automotive products have also joined hands with national tide to innovate and obtain good market responses. But this time, the national tide encountered by Chang'an CS55PLUS should be regarded as the oldest in the national tide - Sanxingdui, which is 5,000 to 3,000 years old.
In the end, the ancient Sanxingdui bronze, gold, partner technology king CS55PLUS is what kind of "dan position"?
------ must be in shape
In the middle of last year, Sichuan Sanxingdui Museum launched a series of national tide elements topics and IP products, such as the "Samsung Moon Rock Band" doll blind box designed with the shape of Sanxingdui's well-known gold mask, which attracted the attention of many young people.
What's even cooler this time is the cross-border cooperation between Sanxingdui and Changan Automobile's CS55PLUS - a few days ago, Changan Automobile ×Sanxingdui" on the star! 55" treasure hunt was held in Guangzhou Baiyun Wanda Plaza!
In order to share the frequency with the ancient civilization of Sanxingdui, the second-generation CS55PLUS exhibition car on the scene specially spreads the Elements of Sanxingdui throughout the body - gold and turquoise represent the impression color of gold mask and bronze respectively, with the CS55PLUS built around the theme of starship and future technology, equipped with star ring LED tail lights and tail brake lights, which highlights the cool tone of the different dimensions of the collision of ancient and simple classic charm and modern fashion technology.
Xiaobian was at the scene and experienced the "star on the star!" The three interactive areas of the 55" treasure hunting park include the graffiti area of "Yan Out of The Must- Shape • Gushu Daiyan", the "Zhiqu Show • Gushu Co-production" photo punching area, and the "Whale Speed Capture • Welfare Awakening" blind box doll area. Experiencers who participate in the scene can collect the "Treasure Chapters" of Sanxingdui through participation in the interaction, and can also exchange gifts on the spot.
---- attack young ip
In fact, just last August, Xiaobian actually test-drove the CS55PLUS, which is equipped with a new generation of Blue Whale NE1.5T engine, the maximum power of 138kW, the peak torque of 300Nm, which can basically be regarded as the peak of performance in the 1.5T commercial machine, giving this car a feeling of ease and pleasure. But at the same time, its NEDC 100 km fuel consumption is only 5.9L/100km, which is a mature technology and dynamic energy-saving heart.
The interior part is a bit like the starship command module, 12.3-inch central control screen and 10.25-inch LCD instrument, plus D-type steering wheel, suspension dashboard, center console, successfully create a sense of science fiction!
However, in terms of the product positioning of CS55PLUS, it was indeed a tone that was more focused on social stalwarts and family-loving young upstarts last year. And this kind of tone to this year, in fact, due to various environmental factors need to face a change, more for fashion youth, personality players, and through the Samsung Pile national tide cultural partnership, the transmission of the second generation of CS55PLUS youth positioning, is indeed a very good cross-border cooperation.
Next "On the Stars!" 55 " Treasure Hunt Park pop-up activities will also land in Changsha, Hangzhou, Xi'an, Beijing, Qingdao and other cities, I don't know if the CS55PLUS of SamsungDui's national tide charm can impress you? Let's go check it out...
Come all come, don't you like it?