The mysterious bronze longitudinal mask, the bronze sacred tree that is 3.95 meters high... Sanxingdui civilization shocked the world, so that many people yearn for it, Changan Automobile crossed the Sanxingdui, bringing the traditional civilization of the soul to the public.
From April 16th to 17th, Changan Automobile X Sanxingdui "got on the star!" 55" Treasure Hunt Qingdao Luck City B1 was held. Sanxingdui Band Giant Tide Play Hand Office entered the business circle for the first time, "On the star! The 55" treasure hunting park sets up three interactive areas: graffiti area, photo punch area and blind box doll area, breaking the dimensional wall in a more diversified and interesting linkage way, reflecting the concept of Changan's second-generation CS55PLUS "UP Life Honoring Love".
At the moment, from the Caoxian Hanfu of "fire out of the circle", to the continuous popularity of the Forbidden City cultural creation and national style makeup, to the ice pier and snow rong rushing to the top of the national tide, reflecting the new generation of young people's sense of identity and confidence in traditional culture. The rise of the national tide is also reflected in the field of automobiles, and the second generation of CS55PLUS and the ancient Shu civilization span time and space at the same frequency, which is itself a collision of the national tide culture.
It is understood that from March 5 to April 17 this year, Changan Automobile and Sanxingdui Museum jointly launched the "On the Star!" 55" Treasure Hunt Seven Cities Pop-up Activity promotes traditional culture, and Qingdao Station is the final station. The event scene is based on sanxingdui main color - bronze green as the main color, with embellishment rock band IP tonal representative color - silver and white metal, highlighting the combination of ancient Shu and rock and roll of the new light national tide sense.
In addition to the wonderful and good-looking on-site layout and fun and interesting interactive content, the focus of the audience is still the second generation of CS55PLUS designed with Sanxingdui elements, the classical gold and elegant turquoise present an antique national tide new style, which attracts the audience of the mall to stop and punch in to take photos. At the event site, it can be seen that many visitors, all of them are families of three with children, and even fashionable people, are attracted and participated in the experience of SamsungDui IP and the second-generation CS55PLUS.
As we all know, among the Sanxingdui cultural relics, the gold mask and bronze standing figure are the most representative. In order to resonate with the same frequency as the sanxingdui ancient civilization, the second generation of CS55PLUS exhibition car placed on the spot is to run the Sanxingdui elements through the entire body, the classical gold represents the gold mask, the elegant turquoise represents the bronze, which not only maintains the charm of the ancient collection, but also realizes the integration of modern science and technology and traditional culture.
As one of the CS twin stars of Changan Automobile, CS55 has always practiced the strategy of youth of Changan Automobile. Constantly updating products and enriching product connotations, deeply cultivating young people's car habits, product strength continues to improve, so far the cumulative sales of 630,000 units; in particular, the second generation of CS55PLUS from design, intelligence, power comprehensive evolution, is a qualitative change to quantitative change of a butterfly change.
The second-generation CS55PLUS is based on the wisdom aesthetics of Changan New Technology, realizing the integration of "minimalist aesthetics" and "intelligent technology", so that technology and wisdom are full of human warmth and are deeply loved by young consumers. The interior combines the practical functions of scientific and technological aesthetics into one, and the dual-screen seamless interaction is inseparable from the road; Face ID face recognition can be realized, bringing consumers a new experience of intelligent travel.
Equipped with Blue Whale's new generation NE1.5T high-pressure direct injection engine, the second-generation CS55PLUS has a maximum power rating of 138kW, a fuel consumption of only 5.9L per 100 kilometers, and a comprehensive transmission efficiency of up to 94.3%, achieving the coexistence of strong power and fuel economy. At the same time, the multi-link independent rear suspension system and the McPherson-style independent front suspension system are used to easily cope with complex road conditions.
The integration of automotive technology and traditional culture, exploring new forms of collision between modern and traditional, creating an immersive experience that integrates science and technology, culture and fun, and allowing the national tide culture to reach more young people is a good attempt at the national tide marketing of the automotive industry. The second generation of CS55PLUS cross-border cooperation with Sanxingdui, with the IP image and cultural creation full of cultural heritage and artistic sense as the starting point, combines sanxingdui's thousand-year-old civilization with the second generation of CS55PLUS, showing Changan Automobile's active embrace of culture, embracing trends and embracing young people.
At the same time, it also allows more young people to see the product strength of the second-generation CS55PLUS. Since its listing, the second-generation CS55PLUS has sold more than 20,000 for four consecutive months, and the sales volume in January this year reached 30,316 vehicles, and the sales volume continued to break through, helping Changan Automobile to rush to the championship in March. However, Changan Automobile continues to cultivate the market, open cross-border marketing to broaden the market, and continuously accumulate strength for climbing new highs.