In january, the domestic narrow passenger car market sold 2.079 million units, down 5.0% year-on-year and down 1.3% from 2.105 million units in December last year. Among them, sales of new energy narrow passenger cars reached 343,000 units, up 129.2% year-on-year and down 27.9% from 475,000 units in December last year. It can be seen that due to the impact of the adjustment of the new energy subsidy policy, the growth rate of the new energy vehicle market this month is smaller than that in the second half of last year.
In the new energy SUV market, BYD Song successfully pushed tesla Model Y off the championship throne, and BYD Tang and BYD Yuan performed well, ranking 4th and 5th respectively, and taking 3 seats in the top 5; ideal ONE still occupied the 3rd, Nezha V, Aian Y, Weilai ES6, Nezha U, and Extreme Kr 001 ranked 6th to 10th. Among them, although the monthly sales volume of Extreme Kr 001 decreased slightly from the previous month, it rose from the 12th to the 10th in the previous month. Volkswagen has two models on the list, the ID.4 X and the ID.4 CROZZ. In addition, NIO EC6, EasyJet EX1, and Eian V also appeared in the top 15 of this month's list. In terms of new forces, a total of 5 models successfully entered the top 15, unchanged from last month, but Xiaopeng G3 and Nio ES8 did not appear in the list this month.
Let's take a look at the specific situation!
TOP 1: BYD Song
January sales: 20,722 units
In the highly competitive compact SUV market, the strength of the BYD Song family is very strong. In January, BYD Song sold 20,722 units, up 2,798.2% year-on-year, and slightly up 8.3% from 19,142 units in December last year, ranking first.
In January, BYD sold 95,180 vehicles. Although BYD's monthly sales still have not exceeded the mark of 100,000 vehicles, according to the current situation, its monthly sales exceed 100,000 vehicles sooner or later.
In the field of new energy vehicles, BYD's sales volume was 92,926 units, an increase of 367.6%. Among them, the BYD Song family is strong, with sales of more than 20,000 vehicles in January, and more and more consumers are willing to continue to wait for delivery.
Since the production site of the model, Xi'an, has been affected by the epidemic, vehicle production capacity and transportation have been seriously affected, so the sales volume in January cannot fully reflect the market demand, and combined with the popularity of Song Pro DM-i, I believe that the sales of the Song family will have a lot of climbing.
TOP 2: Tesla Model Y
January sales: 16,358 units
As a brand new model launched in 2021, tesla Model Y performance is still good. In January, Tesla Model Y sales reached 16,358 units, down 59.6% from 40,500 in December last year, ranking second.
According to the data released by the Association of Automobile Manufacturers, Tesla's total sales in China in January were 59,845 units, although it fell by nearly 15.5% month-on-month, but the overall performance was still much higher than that of popular brands such as "Wei Xiaoli".
It is worth mentioning that in the transaction volume of nearly 60,000 units, the export to Europe is as high as 40,499 units, accounting for up to 80% of the overall proportion, while the number of real delivery to Chinese users is only 19,346 units. In other words, the Shanghai factory has exported a large number of orders and products for dozens of European countries such as France and Italy.
In 2022, Musk has set a target of 150 vehicles per year, an increase of 50%. However, 2022 is destined to be a challenging year, with subsidies falling and raw material prices affecting the direction of the market. As for whether Tesla can achieve its goals, let's wait and see!
TOP 3: Ideal ONE
January sales: 12,268 units
In fact, the ideal ONE is still competitive at present. In January, ideal ONE sales reached 12,268 units, up 128.1% year-on-year and down 12.9% from 14,087 units in December last year, ranking third.
Ideal ONE is a medium and large SUV, in addition to having the identity of a luxury model, it is also the first new energy SUV model with a range extender structure, which has achieved the ultimate in product strength. Even though it is priced at 338,000 yuan, many consumers still pay for its extreme product power.
It can be said that the ideal ONE has successfully captured the hearts of many consumers. In the short term, it is difficult for other products to pose a substantial market threat to the ideal ONE, and its growth will continue for some time.
From the current situation, the monthly sales of the ideal ONE have been maintained at more than 10,000 vehicles continuously, which is a well-deserved sales king in the same class. In 2022, Ideal Will launch a number of new cars, which will further drive the improvement of its market position.
TOP 4: BYD Don
January sales: 8,847 units
The launch of the Tang DM-i model has directly increased the overall sales of BYD Tang. In January, BYD Tang sold 8,847 units, up 336.9% year-on-year and up 1.7% from 8,700 units in December last year, ranking fourth.
Objectively speaking, in the domestic SUV market with a price of about 200,000, the competition can be described as extremely fierce. As a medium-sized SUV of its own brand, BYD Tang can still achieve sales results of nearly 10,000 vehicles under the siege of many joint venture brand competitor models, which is enough to show that BYD Tang's strength is not bad.
Tang DM-i is a plug-in hybrid model that is currently very popular in China, which not only has a high-end atmosphere, rich configuration, sufficient body steel structure, and is also very strong and fuel-efficient in terms of power.
Compared with Tang DM, most consumer groups will choose DM-i models with slightly lower prices, because this powertrain can still meet the travel needs of users and provide us with a more energy-saving and fuel-efficient way of travel.
TOP 5: BYD Dollar
January sales: 6,596 units
In the small pure electric SUV market, the BYD Yuan family occupies an absolute leading position. In January, BYD yuan sales were 6,596 units, up 1,288.6% year-on-year and down 23.1% from 8,577 units in December last year, ranking fifth.
In the past, people's impressions were that the BYD Yuan family was dominated by small SUVs, and the price was relatively cheap. As a compact pure electric SUV, bydd Yuan PLUS, the price breaks through the norm, making some people "unacceptable" for a while.
Although it is also a member of the Yuan family, the Yuan PLUS has a completely different strength in the design language, body size and technical platform compared with the previous Yuan family products, so the price is also higher.
BYD Yuan PLUS has a cool and exquisite shape, excellent platform and performance, the configuration is also relatively thick, and the product power has undergone earth-shaking changes. After the opening of the pre-sale, the order of BYD Yuan PLUS is very hot, or it will become the next blockbuster model.
Write at the end:
Looking at the domestic new energy SUV market, domestic models have a strong strength and have occupied a dominant position, and the only non-domestic models are Tesla Model Y and Volkswagen's ID.4 X and ID.4 CROZZ. Looking forward to 2022, the subsidy for new energy vehicles will decline by 30% on the basis of 2021, while the price of raw materials will rise, so the market competition will be more intense. For car companies, while doing large-scale, it is essential to raise prices appropriately, effectively control costs and strengthen supply chain management.