In the previous articles, we analyzed and commented on the insurance sales of passenger cars in China in January 2022, mainly on the three major market segments of cars, SUVs and MPVs. In the next content, we will first analyze the production and sales data of Great Wall Motor in the first month of the year. On February 14, Great Wall Motor released the production and sales data for the first month of 2022 through official channels.
Data show that in the first month of the year, Great Wall Motors sold more than 110,000 vehicles, reaching 111778, it is worth mentioning that the overseas market continued to perform more than 10,000 vehicles, reaching 12,750 vehicles, an increase of 16.2% year-on-year. Let's take a look at the analysis and spicy evaluation of the major subdivisions of Great Wall Motors.
Haval brand: Sales in January were 70,228 units
The first thing we have to mention is the Haval brand, the sales pillar of Great Wall Motors, the Haval brand sold 70,228 vehicles in January, of which the Haval H6, known as the national god car, handed over 35,570 vehicles in the first month of the year, and the number of insurance exceeded 40,000. It is worth mentioning that Haval H6 has ranked first in sales in China's SUV models for 9 consecutive years (2013-2021), and the cumulative sales champion has exceeded 100, with the strong play of the third-generation Haval H6 and the stable play of the national tide version, it is not surprising that the Haval H6 will continue to stabilize.
In addition to the stable performance of the god car Haval H6, Haval big dog and Haval M6 on the insurance number of more than 10,000 vehicles (data from the association), the official given Haval big dog monthly sales data is 7826; as a main personalized SUV, three-quarters of the scale SUV Haval big dog quickly won the love of young people, and became one of the SUV ten thousand club members. The performance of the Haval M6 is expensive and stable, and in the 60,000-80,000 yuan economic SUV market, there is a high degree of heat and good performance. In addition, the main sport of Haval Red Rabbit has nearly 6,000 dangerous vehicles, becoming one of the stable firepower output of the Haval brand.
Haval also has a car that must be mentioned, that is, the Haval Divine Beast, as a new model, the Haval Divine Beast has shown great combat effectiveness. In the first month of the year, its monthly sales reached 10,085 vehicles, and in less than two months after its listing, the cumulative sales of Haval Divine Beast have exceeded 16,000 vehicles, becoming a new sales growth point for the Haval brand and even Great Wall Motors. 2022 will be a year of strong rise of Haval Divine Beast, Haval Divine Beast has made a good start, I believe that in the new year, it will also bring more surprises to the Haval brand.
In addition, the Haval X DOG, which was rumored to be in the second half of 2021, finally has further news. In January, the Haval SUV officially announced the Haval X DOG mass production model, and the new car was named "Haval Cool Dog", which is also another blockbuster product of the Haval Dog brand. It is very likely that the Haval Cool Dog will usher in official mass production and listing in 2022, but we do not have much news about its pricing at present, and it is worth saying that it will also become another heavyweight for Haval.
Tanks: 10,363 units sold in January
Tank brand also continued the hot sales momentum, in the first month of the year, tanks with only one model to continue the momentum of monthly sales of more than 10,000, tank 300 delivery of 10363 new cars, up 72.2% year-on-year. In the insurance data released by the Association of Automobiles, the number of tank 300 insurance is as high as 13347 vehicles, a year-on-year surge of 230.21%, ranking in the top 20 of the market segment, becoming one of the fastest growing SUVs.
"Mecha technology" and "business luxury" two product matrix will be further enriched and improved in 2022, with the hot sales of tank 300, its new car tank 500 will soon usher in the market, plus the previously exposed tank 700, tank 800 and even the recent network super fire tank 100, have become the new expectations of many tankers.
Euler Motors: Sales in January were 13,229 units
The Euler brand also continued the performance of monthly sales of more than 10,000, in January 2022, the Euler brand sold 13,229 new cars, an increase of 28.9% year-on-year. Among them, the sales of Euler good cats are close to 10,000 vehicles, reaching 9,020 vehicles, which is a sharp increase of 333.4% year-on-year, becoming the new favorite of new energy boutique vehicles.
In addition, Euler ballet cat, Euler punk cat, Euler lightning cat and other new generation of luxury products will gradually usher in the market, it is reported that the price of Euler lightning cat will be between 150,000-200,000, and Euler ballet cat will also be impacted to luxury brands, positioning high-end luxury It will be priced at about 200,000, the launch of a series of new products, will make Euler cat products more worth looking forward to.
Great Wall pickup trucks: 12,860 units sold in January
Great Wall pickup trucks also continue the momentum of monthly sales of more than 10,000, in January a total of 12,860 new cars sold, of which the Great Wall gun sales continued to exceed 10,000, reaching 10,059 units, continuing to lead the pickup truck market with absolute advantages. It is worth mentioning that since its listing, the Great Wall Cannon has sold more than 10,000 sales for 19 months, and continues to win the first pickup truck sales, which also makes the market share of the Great Wall pickup truck exceed 50%. Great Wall pickup trucks have been the first domestic and export sales for 24 consecutive years, and have achieved the absolute first pickup truck in China. In 2022, the Great Wall pickup trucks represented by the Great Wall Cannon will also launch more cannon series products to further improve the Great Wall pickup truck product matrix.
Weipai: Sold 5,098 units in January
Great Wall Motor's high-end brand Weipai sold 5,098 vehicles in January, and its products completed product switching and fully switched to the coffee series. At present, Weipai has successively laid out Mocha, Macchiato and Latte.
After entering 2022, Weipai also released a new 0 anxiety intelligent electric new category, and pre-sold the first model of the 0 anxiety intelligent electric new category, Mocha DHT-PHEV, and then released the "XiaoWei Classmate 2.0" new car machine image and the intelligent car control watch co-created with users.
The author believes that in the new year of 2022, Great Wall Motors will usher in new opportunities in overseas markets by virtue of the advantages of global intelligent technology products and global production layout. In the domestic market, with the stable development of its existing products and the continuous planning and improvement of new products, Great Wall Motors will usher in a new take-off. It is understood that Great Wall Motors' car business has been restarted and has been closely laid out, and if Great Wall Motors launches a new car product in 2022, please do not be surprised.