Fueled by the wave of the new era, the original layout of the domestic automobile market has been scattered, and domestic independent brands have also been given an unprecedented living space. Now, the MPV, SUVs, cars, hybrids, electric vehicle markets, can see that familiar touch of red. Especially in the new energy market, independent brands present a multi-faceted blossoming situation, and traditional veteran car companies and emerging forces jointly build a hard defense line in the new energy market. However, everything in the world has weaknesses, although independent brands are prosperous in the low-end new energy market, but the luxury brand market is still a bit "strong in the middle".
The birth of Gaohe Automobile is aimed at the pain point of its own brand. Its first model, Gaohe HiPhi X, has won the top spot in the sales list of more than 500,000 luxury brand electric vehicles in 2021, which is a real dark horse product. This can not help but wonder, "Children of Tomorrow" Gaohe HiPhi X and "luxury brand ceiling" Porsche Taycan who are more in line with the needs of the young group, who can take on the role of representative of the luxury brand class?
Classic vs Sci-Fi
Which is the favorite of young people
As we all know, new energy models are famous "high-value hands", and science fiction and the future are the labels that they cannot get rid of. If you want to conquer this part of the consumer group, you must first attract their attention.
Gaohe HiPhi X adopts a new design language, which gives people the sense of sports youth as a whole. The neat and neat front face, through the assistance of lines, forms a sense of plump layering. The through-type headlights equipped with 1716 light sources are not only cool in style, but also can project different interactive patterns according to scenes that cannot be used. The closed front face is matched with a grille front surround to give a sporty temperament.
The sideways is definitely the best angle to enjoy the HiPhi X, which is like a "new product" of the automotive market. The flat design allows it to have the sharp edge of a sports car, the ultimate line design gives its car a three-dimensional sense of layering, 22-inch tires and a thick body is the burly sense of its flat SUV model, four-bay door + rear wing door to bring people a sense of technological futurism of new energy models, 5200mm length + 3150mm wheelbase and bring users the experience of MPV models, it can be said that Gaohe HiPhi X is the perfect combination of current trend products.
Compared with the stunning design of the front face and side, the tail of the HiPhi X is slightly flat. The through-style taillights, wide decorative skid panels and concealed exhaust that echo the front face are neither conspicuous nor vulgar.
In contrast, as Porsche's first pure electric model, the Porsche Taycan has many designs that break the norm on the basis of continuing the classic. For example, the highly recognizable "tear stain" LED headlights are so out of place in the Porsche series where frog eyes are the mainstay. The closed front face is matched with the large-size grille front surround, and the smell of new energy vehicles comes out instantly.
The side lines show the elegance and classic of Porsche, and the small-back roof, short front and rear overhangs, lower body and three-dimensional double waistline design provide consumers with a visual feast.
The tail design is relatively simple, with through-type light strips, blackened wide decorative panels and rounded layers, and the overall does not have too many brilliant highlights.
In summary, the appearance design of Gaohe HiPhi X is more in line with the "eye edge" of young people, and the combination of color elements, line use and popular elements is a must. Although the Porsche Taycan retains the classic simplicity, the design is relatively single, and it does not break through the shackles of the past.
Intelligence changes driving
Who is the intimate little baby of young people
Intelligence is the soul of new energy models, which gives new energy vehicles more possibilities, turning the cars that can only be transported into intelligent assistants for our lives, making life more colorful.
Gaohe HiPhi X adopts 14.6 instrument panel + 16.9 central control large screen + 19.9 inch co-pilot screen, and the physical buttons have become a thing of the past, and you can step on the waves with just a gentle swipe. Its built-in in-vehicle system can support voice interaction, multiple scenario modes, remote control and other functions. The HiPhiGo voice system can achieve full vehicle-level voice control, full coverage of vehicle operation, and easily control the windows, air conditioning, navigation, and entertainment functions, so that you can no longer use your hands to solve things with your mouth. It can also support dozens of life modes, including smoking mode and sleep SPA, and can achieve the most ideal state for users by controlling the seats, lights, air conditioning, screens, and entertainment systems in the car.
Porsche Taycan will be equipped with a sixth-generation infotainment system that supports Android Auto, navigation, voice recognition, home interconnection, remote parking and other functions. For some novice drivers, they can remotely control the vehicle through the mobile phone outside the car to achieve the start and stop of the vehicle. The new infotainment system not only enriches the original menu interface, but also provides users with a more convenient driving experience.
In summary, The intelligent service of Gaohe HiPhi X is even better. Porsche's car engine system has been criticized, even if it has launched a new energy model, it has not changed much.
Uncle Che summed up
The most important thing about new energy models is undoubtedly appearance, intelligence, active driving function and battery life. Especially in terms of intelligence, it is known as the soul of new energy models, and the reason why many people buy new energy models is mainly to experience the convenience brought by intelligence. In these areas, Porsche has done a poor job, and it is difficult to meet the needs of today's consumers.