A dollar of steamed buns can also be listed! Who would have thought that a rural person who graduated from junior high school would make 2 billion yuan a year by selling buns. Barbie Mantou is through the sale of buns, steamed buns, made into bun chain brands, opened nearly 3,000 stores across the country, the market value of 10 billion!
The essence of business is traffic + realization, to increase sales, first of all to get a lot of traffic. However, selling buns and steamed buns can only be in the morning time, Babi mantou early to open shops in the bustling area, although the rent is expensive, but the source of customers is stable and guaranteed. So how do you monetize it? Babi mantou uses three methods: (dry goods practice, recommended collection)
1. Find the pain points and make differentiated products
Babi Mantou found that cheap buns were unhygienic, and clean bun shops used machines to spice up fillings, resulting in a decrease in the taste of the product. Babi Mantou targeted these pain points and adjusted the recipe to different regions in response to differences in food and beverage culture, so that it gained a loyal group of users.
2. Experiential marketing to expand brand awareness
Adults are more rational when they consume, but consumers with children cannot refuse to spend here for the sake of their children. Babi Mantou on the second floor of the office, set up a children's experience area, parents can take their children upstairs to experience handmade steamed buns and buns, which is also a good parent-child experience activity, the finished product, you can also take it home, pay for it.
3, standardized management, franchise expansion can also control product quality
Babi Mantou learned mcDonald's expansion in China, using a central kitchen, an integrated management mechanism, controlling the quality of the filling from the source, and distributing it to the stores in a unified way to ensure the brand chain. In 2005, the franchise chain was officially launched, and the proportion of franchise stores exceeded 90%. The main source of income for Babi mantou has also become the pastry and fillings supplied to these stores.
It seems to be selling buns and steamed buns, but in fact, it mainly makes money in the supply chain. McDonald's is also doing the same, fissioning more than 47,000 stores around the world.
1. Create explosive products, massive drainage, and make greater visibility
McDonald's burger is its brand product, McDonald's from the customer into the store, ordering, dining in all aspects, have laid out the private domain traffic drainage entrance, but also held a variety of activities, enhance fan stickiness, increase customer unit price, but this business only accounts for 10% of the total profit, the purpose is to do drainage, to ensure the company's cash flow.
2, do franchise expansion, earn the profit of the supply chain
McDonald's requires all franchise stores to purchase ingredients from headquarters in a unified manner, and 100% of the potatoes, lettuce and chicken they need are directly supplied. After the volume is larger, McDonald's can make a profit at a premium. The product chain design and team training of franchise stores are also responsible for McDonald's headquarters, while McDonald's charges a 4.5% management fee.
Therefore, doing business, do not necessarily rely on selling products to make money, because in the Internet era, product homogenization is serious, many companies can only fight price wars in the end, so that their profits are less and less, the money of the product allows your partners to earn, let your franchisees earn, we can also make money by relying on the supply chain, and make money by empowering franchisees.
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