Whether you brush short videos or not, I believe you have heard the phrase "now internet celebrities, one Ferrari per capita", but if it is really as we say, it is estimated that ferrari CEOs can wake up laughing in their dreams. Because in real life, according to Ferrari's recently released 2021 global sales report, greater China sales are not its largest market.
Specifically, Ferrari delivered 11,155 sports cars to customers worldwide in 2021, an increase of 22.3% over 2020, a record high. At the same time, this is also the second time that its annual sales exceeded 10,000 units, and the other time was in 2019, with a figure of 10,131 units.
Although Ferrari did not announce specific model sales in 2021, it also gave a global sales distribution map. Among them, Ferrari delivered 5492 new cars to customers in the EMEA region, including Europe, the Middle East and Africa, an increase of 14% compared with 2020; the second largest market is the United States, with 2831 new cars delivered in 2021, an increase of 22% year-on-year; and the Greater China region, which includes Hong Kong, Macao and Taiwan, achieved sales of 899 units in 2021, an increase of 97% compared with 2020. Although the growth rate is very fast, but this number is still a small witch compared to the EMEA region and the US market, so the saying that "internet celebrities have one Ferrari per capita" is good for everyone to laugh.
In terms of revenue, Ferrari expects the brand to generate revenue of 4.8 billion euros (about 34.49 billion yuan) and net profit of 833 million euros (about 4.376 billion yuan) in 2021. In this regard, Ferrari CEO Benedetto Vigna said in an interview with the media: Ferrari has achieved a record high of sales and revenue in 2021 after seeking a new business model. And we will also have the expected control of sales growth rates to maintain the uniqueness of the brand.
Look at the Ferrari CEO, who can make more money so fresh and vulgar, but also call it "maintaining Ferrari's unique brand tone". However, I would like to say that after almost all supercar manufacturers have built SUV models and achieved record sales and revenue records in history, Ferrari will definitely not be able to sit still, and will still run to build an SUV, but it will still "mouth hard" to call the SUV it produces a crossover.
Because in the 2021 Ferrari sales bulletin, in addition to mentioning the sales data of the past year, it also mentions the new car Purerangue, which is considered to be Ferrari's first SUV model, which will start production in 2022 and deliver to customers in 2023.
Judging from the official information pictures and spy photos of the new car, the Ferrari Purengue can indeed not be defined as an SUV model in the traditional sense, but has a strong cross-border attribute, in blunt terms, it is like a hooting brake (hunting car) model that has been raised. Although ground clearance is also consistently low, Ferrari should install electromagnetic suspension on new cars for road passability reasons.
In addition, the new car is Ferrari's direct benchmark lamborghini Urus, and in order to meet increasingly stringent emission regulations, it is very likely to be equipped with the V8 twin-turbo plug-in hybrid system on the SF90, which has a maximum power of 735 kW and a peak torque of 900 N·m, which is not much stronger than the Rambokini Urus (478 kW, 850 N·m). Therefore, in terms of pricing, overseas media speculated that the price of Purengue would be more expensive than lamborghini Urus and Aston Martin DBX, with a starting price of more than $300,000.
Write at the end
In fact, not only Ferrari, but also ultra-luxury/supercar brands such as Lamborghini, Aston Martin, and Rolls-Royce have achieved record sales figures and revenues in 2021, which also confirms the rolls-royce CEO's previous remarks that "the epidemic has boosted sales, and the rich have thought of having fun in time."
But in any case, in the post-internal combustion engine era, if you still insist on the dream of a large-displacement sports car in your heart, then seize the opportunity to make money to buy a car, as for the small editor, I do not have extravagant expectations, after all, there is everything in the dream.