Thanks to the launch of Urus, Lamborghini's sales, turnover and profitability have reached unprecedented levels in the brand's history. Today, Urus's customers are located in various markets around the world, and more than 70% of them are new customers who buy Lamborghini for the first time.
For the full year of 2021, Lamborghini delivered 8,405 units worldwide, an increase of 13% over 2020. In terms of models, the Lamborghini Urus sold 5021 units, followed by The Huracán with 2586 units and the Aventador with 798 units. As you can see, the Urus has become the best-selling model under the brand.
In 2021, Lamborghini announced the "Direzione Cor Tauri" development plan, according to which the company will launch its first hybrid production model in 2023, hybridize all product lines by the end of 2024 and reduce CO2 emissions by 50%. In the future, a fourth product line, the all-electric model, will be launched, which will go hand in hand with the hybrid model series. (Text: Pacific Auto Network Liu Yunqing)