In the last article, we reviewed the car rising stars in 2021, whether it is Wuling Hongguang MINIEV, or Model 3 and BYD Qin PLUS DM-i are high traffic representatives in 2021. But for the current market, if you want to say that the heat is the highest, it is certainly the SUV market that has been hot for many years. According to the data released by the Association, the cumulative retail sales of the domestic SUV market in 2021 will be 9221246 units, an increase of 3.0% year-on-year.
Car manufacturers for the SUV market can be described as tireless, every month is a frequent new products, and in these new cars, some models are also accompanied by better positioning and strength, becoming the popular students in 2021. And today, Xiaobian will take stock of the new stars that debuted in the SUV market in 2021.
Tesla-Model Y Total Retail Sales in 2021: 169853 Dec 2021 Retail Sales: 40,500 units
Like the Model 3, the Model Y is also Tesla's new model targeting the domestic middle class, although it has only been on the market for one year, its total retail sales in 2021 have exceeded the Model 3, which is Tesla's most powerful cadre. However, in terms of delivery rhythm, Model Y also has a large ups and downs like Model 3, and the main sales are distributed in September and December, giving people a feeling of quarterly sexual intercourse.
But one thing that is quite important is that model Y launched a high-performance top-end model priced at 387,900 yuan in January 2021, while the entry-level model that reached the 300,000 yuan limit was officially launched in November. This not only means that consumers have a high enthusiasm for the entire Model Y series, but also with the addition of the entry-level model, the sales of model Y will continue to surge, and continue this momentum to this year, so in the first quarter of this year, Model Y may be able to deliver a good answer.
Great Wall Motor- Tank 3002021 Total Retail Sales: 84588 December 2021 Retail Sales: 11958 Are the most topical SUV models in 2021, then it is certainly indispensable to tank 300, who ever thought that a used car can be worth more than a new car, tank 300 but did it. Since its listing in December 2020 and the announcement of brand independence in April 2021, in just over a year, tank 300 has experienced a hot sales "explosion", and orders have exceeded 180,000 units, once becoming a popular fried chicken in the SUV market. But relatively, under the constraints of production capacity and the increasingly high market enthusiasm, the delivery period of tank 300 has also been extended, and even the new car needs half a year to pick up the car after the new car is booked, which also causes the tank 300 to rise in the second-hand car market, and also makes the tank 300 become the object of love and hate by many consumers.
I have to say that at about 200,000 yuan, you can buy an off-road vehicle with a unique design and excellent off-road performance, such a setting is indeed very attractive in China, and the tank 300 is such a car. Since the design manuscript was revealed, the tank 300 has received considerable attention, and the rigid body design meets the fantasies of many people about off-road vehicles, while adding non-load-bearing body design, 2.0T engine and time-sharing four-wheel drive system, its off-road strength can also be seen. And in the car materials and intelligent equipment, tank 300 also uses a large number of leather materials to enhance its interior texture, in terms of intelligence, it is also equipped with a number of intelligent driving assistance systems and rich in-car entertainment functions, in terms of practicality and intelligence, tank 300 can also give you a comprehensive experience, and such an excellent image and excellent strength of the model, is naturally highly sought after.
BYD-Song PLUS DM-i Total Retail Sales in 2021: 73537 Vehicles December 2021 Retail Volume: 15115 Vehicles From the perspective of horizontal comparison, the market performance of Song PLUS DM-i is actually not very good, but from the perspective of market prospects, since the listing in March 2021, the market sales of Song PLUS DM-i have been rising, from 5000+ monthly sales in the middle of the year to 15000+ directly soared to 15000+ monthly sales at the end of the year, and the market momentum is quite strong. And after the listing in March last year, Song PLUS DM-i has been in a state of short supply, a large number of orders have made it an object for many consumers waiting to pick up the car, this situation lasted until the end of the year to have a certain ease.
The reason why Song PLUS DM-i can achieve hot sales on the market is inseparable from its cost-effective product experience. A compact SUV priced at 14.68-199,800 yuan, using BYD DM-i super hybrid system, DiLink 3.0 system, shaft length 2765mm, 15.6-inch suspension rotatable central control screen, full oil full range of 1000km+, such a configuration and technology combined with BYD's consistent thick practical materials, in the same level can be said to be quite advantageous. At the same time, as a plug-in hybrid model, although Song PLUS DM-i cannot enjoy the new energy subsidy policy, it can still enjoy the purchase tax exemption, which is quite cost-effective overall.
SAIC-GM-WULING STAR TOTAL RETAIL SALES IN 2021: 35,632 UNITS RETAIL SALES IN DECEMBER 2021: 12,799 UNITS AS THE CORE MODEL LAUNCHED BY SAIC-GM-WULING IN 2021, WULING STAR CAN BE SAID TO HAVE HIGH HOPES. And the market performance of Wuling Star has not lived up to this high hope, since the listing in September 2021, Wuling Star has only been launched in three months to obtain more than 10,000 monthly retail sales results, from the potential point of view, Wuling Star will also be a hot model in 2022, but can it become a phenomenon-level explosive model like Hongguang MINIEV? This remains to be answered by the market in 2022.
To say that the most stable brand of product route, I personally feel that SAIC-GM-Wuling is definitely one of them. Over the years, Wuling has insisted on taking the cost-effective route, so is Hongguang MINIEV, and so is Wuling Xingchen. As a compact SUV priced at less than 100,000 yuan, Wuling Xingchen has a wheelbase length of 2750mm, ensuring that there is a good riding space in the car, and combined with the 4594mm body length and the rear suspension design of the torque beam, the trunk space of Wuling Xingchen is also exceptionally spacious. Combined with the blessing of rich entertainment functions such as 360° panoramic images and Ling OS Lingxi system, the cost performance of Wuling Stars in the same level is already quite high. And it is also the embodiment of this high cost performance that allows Wuling Xingchen to quickly integrate into the market and become the first "fortune car" in the lives of many consumers.
(Image source network, invasion and deletion)