Reporting on automobile information from the perspective of people's livelihood / Left and right car viewing Haikou report on February 2——
We can see a phenomenon from the "car sales release", those who rush to get the top card must think that the performance is good, on the contrary, those who are late in the release, and finally "grinding and chirping" have to be released, generally sales do not meet expectations. In fact, the attitude of the market is not necessarily the same, that is, those car brands that think they sell well, the market does not necessarily have "empathy", and those car brands that are late in releasing sales may not be far from people's desire to buy. Therefore, those car brands that try to get sales guidance through the "first release" are more worthy of our cautious consideration because they are extremely eager to perform and prove themselves.
The above message is the main theme of this article, next, let's return to the topic of January sales inventory, talk about those brands that are still releasing car sales during the traditional Chinese New Year festival.
The most representative car brands are Weilai, Ideal and Xiaopeng, and this time, they grabbed the top card of the release.
According to sales data, in January this year, NIO achieved sales of 9652 units, and the overall sales remained balanced. However, compared with ideal and Xiaopeng, Weilai's sales are obviously lagging behind.
In January this year, Ideal Automobile delivered 12,268 units and Xiaopeng Automobile delivered 12,992 units.
In terms of quantity, Xiaopeng Automobile has the best sales of the three.
From the quality point of view, the ideal car only with one model, to obtain such sales, its performance can not be underestimated. Let me ask you, if Ideal Car, like Weilai or Xiaopeng, has several models on sale, what will be its sales?
Let's compare the number of models on sale (except for the ideal car), There are five main models on sale of NIO, namely NIO ES6 (medium-sized SUV), NIO ES8 (medium and large SUV), NIO ET5 (medium-sized car), NIO ET7 (medium and large car), NIO EC6 (medium SUV), the whole series of price range of 328,000-62.4 million yuan; Xiaopeng has three main models on sale, namely Xiaopeng P7 (medium-sized car), Xiaopeng P5 (compact car), The Xiaopeng G3 (compact SUV) is priced at 154,600 to 285,800 yuan.
From the above comparison, we can conclude that Weilai's 5 models did not sell 3 models of Xiaopeng in January, a difference of 3340 units between the two, and did not sell the ideal 1 model, with a difference of 2616 units. However, Nio also has relatively well-sold models, such as the NIO EC6 achieved sales of 2874 units in January, which is rare for models with prices in the range of 300,000-50.
No more than not knowing, one more than being frightened. From the above comparison, we can see a comprehensive result. However, which of the new car-making forces is stronger? The answer is up to you.
Left and right car viewing short comment——
In 2021, the sales of new energy vehicles achieved the best results in history, on the one hand, in the promotion of publicity, played a significant role, on the other hand, consumers gradually began to accept new energy vehicles. In the face of such gratifying achievements, in the view of the left and right cars, it is more necessary to continue in terms of policy incentives in order to continue to consolidate the development results of new energy vehicles. Unfortunately, this year, the incentive policy for new energy vehicles may decline, and new energy vehicle manufacturers are waiting for opportunities to raise prices, all of which will affect the purchase behavior of the market.
I wonder how you look at the development of New Energy Vehicles in China in 2022?