Someone sent me a private message today and asked me a very high-end question, Lexus can only buy at a higher price, why can't it enter the first-line luxury lineup? I'm going to talk to you about this today! Personally summed up such a few points, let's see if it's right!
1. Brand power
Now to say that the first-line luxury camp only Mercedes-Benz, BMW, Audi three, although Lexus and Volvo, Cadillac and so on are also luxury brands, but they all belong to the second-tier luxury brand, in the end is the brand power is not enough, BBA troika has now belonged to the "century-old hometown", and Lexus was born in 1989, until now only more than thirty years of history, so this brand power can not compete with the BBA, so it can not become a line.
2. Markup
The BBA now dare not increase the price, and most of Lexus's models need to increase the price to buy a car, so with this alone, Lexus can not become a line, after all, there is no mass base, let alone a line? When to change the bad problem of price increase, it is possible to become a line. To put it as a joke, when you think of Mercedes,you think of luxury, when you think of BMW, you think of control and power, and Audi is technology, so what about Lexus? It seems that only the markup is left!
3. Single model
Why? If you think about it, most of Lexus's sales come from ES, and it has risen to the price range of 500,000, and I would like to ask lexus what other models can be sold? Is it the SUV model RX? And new energy vehicles are lexus's hard wounds, let's ask what to compete with the BBA? If Lexus is thriving, then BBA is a blossoming flower!
What do you think? Are you right to say I'm summing it up?