Car Review Observation, Car Review Agency, No. 517
Foreword: In the past 2021, the epidemic has deeply "roasted" the anti-epidemic measures and economic recovery plans of various countries.
It is worth noting that under the influence of many unfavorable factors such as chip shortages, rising raw material prices, and suspension of work and production, the mainland automobile industry has overcome difficulties, ranking first in the world for 13 consecutive years with a total production and sales of 26.082 million units and 26.275 million vehicles. It also ended the decline in production and sales for three consecutive years since 2018 with a year-on-year growth rate of 3.4% and 3.8%.
Among them, the performance of independent brands is remarkable, and the share of independent brands in 2021 continues to rise, with a total of 9.543 million units sold throughout the year, accounting for 44.4% of the total sales of passenger cars, and the share increased by 6.0 percentage points over the same period last year; Sales of mainstream joint venture brands fell by 6.9%, and market share fell from 51.1% to 45.6%.
In particular, the market share of German, Japanese and Korean brands has declined significantly, with sales falling by 8.9%, 1.8% and 25.9% respectively, while sales of American and French cars have increased by 6.6% and 63.6% respectively.
1
Germany, Japan and South Korea, the fluctuation is larger
Judging from the public data, the German and Japanese systems that were once popular in the domestic market are slightly tired. Some people can't help but ask, is it that the joint venture "god car" represented by Volkswagen, Ryota, and Nissan is becoming less and less fragrant?
In fact, the reason for this is that under the current trend of electrification and intelligence, it will have a certain impact on the transformation of joint venture car companies. In addition, Volkswagen and Toyota have been affected by the epidemic and the shortage of chip supply, and sales have fluctuated greatly.
In this regard, Volkswagen Group China CEO Feng Sihan once said, "2021 is one of the most challenging years since we entered the Chinese market. We have a considerable order volume, but the shortage of chips has prevented our capacity from meeting customer demand. The closure of our OEMs and suppliers' factories due to the COVID-19 pandemic has exacerbated the lack of capacity and caused us to lose some market share. ”
From the brand point of view, volkswagen group delivered more than 3.3 million units in China, but due to the shortage of semiconductor supply, volkswagen group sales in China last year fell by 14.1% year-on-year.
Among them, Porsche, Bentley, Lamborghini and other ultra-luxury brands have achieved certain growth; According to the data released by FAW-Volkswagen, it will sell 1.8578 million new cars (including Audi imported cars) in 2021, winning the sales championship of domestic passenger car companies for the third consecutive year; Jetta brand achieves sales growth; The Annual Sales of the Audi brand was 700,100 units, down 3.6% from 2020, and the gap between Mercedes-Benz and BMW further widened.
SAIC Volkswagen is also not ideal, with cumulative sales of 1.242 million vehicles last year, down 17.50% year-on-year. Compared with 2016-2019, SAIC Volkswagen has sold more than 2 million vehicles for four consecutive years, and now the sales volume is only 60% of the peak period, and the uneasiness in the "heart" of the north and south Volkswagen has appeared.
However, the public's control strategy of the market is also timely. Especially in terms of new energy vehicles, Volkswagen's sales in China last year exceeded 119,000 units, an increase of 128% year-on-year. Among them, the ID. series achieved the delivery of 70,000 units. In 2022, Volkswagen will continue to make efforts in the field of new energy and will launch 12 new models, half of which are pure electric models.
When it comes to the Japanese system in the domestic market, Toyota, Honda and Nissan can be said to be the top three, firmly occupying the bottom three seats in the top five joint venture car companies.
Toyota's new car sales in China last year were 1.944 million units, up 8.2% from 2020, nine consecutive years of growth, and a record high. Toyota also overtook GM (excluding SAIC-GM-Wuling) to become the second-largest selling multinational automotive group in China.
Specifically, in 2021, FAW Toyota sold more than 860,000 new cars, up 8% year-on-year. GAC Toyota sold a total of 840,400 units in 2021, up 11% year-on-year.
The reason is that Toyota, on the one hand, has a relatively sound supply chain and avoids the risk of chip shortage; On the other hand, despite the popularity of new energy vehicles, the sales growth of Toyota's hybrid vehicles in China has driven overall sales. In 2021, Toyota will sell a total of 475,900 hybrid models in China, accounting for nearly 25% of overall sales.
Prepared and "fighting", Toyota has become one of the most eye-catching multinational car companies in China.
In terms of Honda, the cumulative terminal sales in China last year were 1.5615 million units, down 4% year-on-year.
Among them, Guangqi Honda's annual terminal sales were 780,300 units, and Dongfeng Honda's was 793,300 units. Honda's terminal vehicle sales in China in December 2021 were 168,663 units, down 19.2% year-on-year due to tight parts supply.
Admittedly, Honda is down slightly from its previous sales figures. However, in addition to actively responding to the shortage of supply chain, Honda is also methodically laying out the new energy market, and it is reported that many models such as e:NP1 and e:NS1 will be listed this year.
Dongfeng Nissan's cumulative terminal sales last year were 1.1349 million units, down 6.4% year-on-year. Among them, the cumulative annual terminal sales of Japanese product brands are 1.0471 million vehicles, and the sales volume exceeds one million for the seventh consecutive year; Dongfeng Nissan Venucia sold 87,800 vehicles at all vehicle terminals, an increase of 11.6% year-on-year, reaching the annual sales target.
Specifically, Xuanyi in the family car market is still the sales responsibility of Dongfeng Nissan, with cumulative sales of more than 510,000 vehicles in the whole year; The 7th generation of Tianlai's annual terminal sales of 163,700 units, an increase of 38.7% year-on-year, creating the best annual sales in history; The SUV camp, the cumulative sales of 358,100 vehicles in the whole year, is much lower than that of cars, but with the resumption of production of classic X-Trail, this data will usher in further improvement this year.
According to the car review agency, Nissan is also increasing its efforts in new energy vehicles, in addition to launching more e-Power models, it also plans to introduce pure electric vehicle Aria into China.
In contrast, the performance of the Korean car market seems to be very unoptimistic. According to the data, the sales of new Korean brand cars in 2021 will be about 542,900 units, down 24.57% year-on-year. Not only that, in terms of market share, compared with 3.59% in 2020, it also fell by 1.04 percentage points. Overall, the proportion of Korean cars in sales and market in 2021 can be described as a "double decline".
Among them, Kia has begun to adjust its share ratio and will stop selling models below 100,000 yuan to actively save itself; Beijing Hyundai is still in the stage of "surviving", but it is not far from "innovation".
2
American and French systems, sales rebounded
In the author's opinion, the most surprising thing is that the Ford brand, one of the representatives of the United States, not only has sales all the way up, but the stock has also achieved a sharp rise.
According to the car review agency, F.US's stock price soared about 140% last year, beating Tesla (TSLA). US), General Motors (GM. US) and many electric vehicle startups, becoming the best-performing stock among automakers in 2021.
In terms of sales, In 2021, Ford sold nearly 625,000 vehicles in China, an increase of 3.7% year-on-year; Among them, the Lincoln brand sold more than 90,000 vehicles in China for the first time, an increase of 48.3% year-on-year, and set a record for annual sales. Specifically, the Lincoln Adventurer sold 50,000 vehicles a year, an increase of 57% year-on-year, becoming a hit at the same level.
In contrast, Ford motor is the only traditional car company other than Toyota to achieve growth in China.
It is worth mentioning that the growth of the company's sales volume is mainly due to the localization of the Lincoln brand. Ford's market share rebounded slightly, while SAIC-GM, which is also a U.S.-based company, declined, but still ranked second after FAW-Volkswagen and ranked second in China's passenger car market.
In addition, the "normal" French DPCA will usher in a bottoming out rally in 2021.
Judging from public data, last year's cumulative wholesale sales returned to the level of 100,000 vehicles, an increase of 100.07% year-on-year. Among them, Dongfeng Citroen Versailles C5X single-handedly created a cumulative sales of 12,100 vehicles in the whole year, becoming a French "hit".
In addition, another model of Dongfeng Citroen, Tianyi, also exceeded the sales volume of 10,000 vehicles, which brought a glimmer of light to the French car struggling on the edge of the cliff.
On the whole, the weakness of joint venture car companies mainly comes from The German, Japanese and Korean systems, with the easing of chips and the amount of production capacity, the situation should improve this year, but the Korean system is not easy to say.
adjournment.
————end！————