How popular is Honda in the domestic market? In 2021, the cumulative sales of Dongfeng Honda and Guangqi Honda exceeded 1.57 million units, of which popular models such as CR-V and Accord sold hundreds of thousands of units.
However, as strong as Honda, it encountered Waterloo when conquering the Russian market, and recently, there is news that Honda will officially withdraw from Russia this year.
Exiting a market must be because the car sold poorly enough, the data shows that in 2020, Honda sold less than 1500 vehicles in Russia, and at the end of 2021, Honda's vehicles on sale in Russia were only CR-V and Pilot SUV, and last year's sales were expected to be in the early 1000s.
In contrast, Great Wall's Haval sold a total of 39,126 vehicles in Russia last year, an increase of 125% year-on-year, ranking twelfth in Russia; Chery followed closely behind, ranking thirteenth with 37,118 units, an increase of 224% year-on-year; Geely Automobile ranked seventeenth, with cumulative sales of 24,587 vehicles in 2021, an increase of 59% year-on-year.
In fact, Honda's decline in Russia has long been signs, in 2004, Honda first entered the Russian market, although it has been fighting for many years, but its sales have not been as sustainable as expected; during the exchange rate crisis in 2015, Honda announced the official discontinuation of its luxury brand Acura models; in 2019, Honda only sold 1836 units in the entire series.
As an expansion, it is advisable to briefly understand the best brands and sales sold in the Russian domestic market, its own brand Lada sold more than 350,000 units in 2021, ranking first; the second and third are from South Korea, kia and Hyundai, with sales of 205,800 and 167,300 units respectively; the fourth is Renault, which is frustrated in the Chinese market, with annual sales of 131,500 units.
I have to say that in different countries and regions, the recognition and recognition of automobile brands are indeed very different. (Fast Technology)